{"id":596098,"date":"2023-08-10T00:00:00","date_gmt":"2023-08-10T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/08\/10\/my-morning-routine-fadi-abi-nader-vice-president-one-demand-global-emerging-markets-mars-wrigley\/"},"modified":"2023-08-10T00:00:00","modified_gmt":"2023-08-10T00:00:00","slug":"my-morning-routine-fadi-abi-nader-vice-president-one-demand-global-emerging-markets-mars-wrigley","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/08\/10\/my-morning-routine-fadi-abi-nader-vice-president-one-demand-global-emerging-markets-mars-wrigley\/","title":{"rendered":"My Morning Routine: Fadi Abi-Nader, Vice President - One Demand Global Emerging Markets, Mars Wrigley"},"content":{"rendered":"

 Fadi Abi-Nader, <\/b>Vice President - One Demand Global Emerging Markets at Mars Wrigley<\/span>: <\/b>Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Fadi Abi-Nader, Vice President of One Demand Global Emerging Markets at Mars Wrigley<\/a>.<\/p>\n

My name is Fadi Abi-Nader and I am <\/strong>Vice President of One Demand Global Emerging Markets<\/span> at global confectioner Mars Wrigley<\/strong>. <\/strong>I\u2019ve held the role for four years, overseeing marketing, sales, digital commerce, and data and analytics.I cover everywhere in the world minus the US, Canada, continental Europe, and China. <\/p>\n

I joined Mars back when the Egypt factory was just a piece of land<\/strong>. I moved from marketing to sales and eventually became the general manager overseeing Egypt plus Libya, Sudan, the Levant, Malta, and Cyprus. During that time we covered a number of crisis events, from the 2011 revolution, to the financial crash in Lebanon, to the embargo on Iran. I learned to manage, develop, and grow a team amidst adversity and keep everyone engaged.<\/p>\n

Two trends I\u2019m seeing in the EM snacking industry: <\/strong> Health and wellness trends in emerging markets are over-indexing those in developed markets; and EMs are leapfrogging developed markets when it comes to digital commerce. You can do more in emerging markets with your mobile \u2014 especially payments \u2014 than you can in most developed markets. That\u2019s something that companies like Mars need to build upon. Another big question is how can big snack companies like Mars provide healthier foods that our consumers want at affordable prices.<\/p>\n

I don\u2019t need to be in one place but I choose to live in Egypt with my family. <\/strong>I handle the region and am traveling a lot. At the moment I spend close to three weeks in a month on the road, which is more than I usually would as we are making up for time lost during the pandemic. I try to make a weeklong visit to each country within my region every year, learning from and engaging with the team. I spend time learning the local market on the ground \u2014 meeting consumers, visiting the city, and holding meetings or one-on-ones or being at the factory. <\/p>\n

I need to stay alert and energized so I exercise nearly every day. <\/strong>A trick I learned from travelers for feeling refreshed \u2014 even after a 24 hour flight \u2014 is to go to the gym and work out for 30 minutes. I always love to run in the morning and plan my runs in advance. When I\u2019m in a new city, I search for the running routes that locals take. In Egypt, I use a personal trainer. While exercising I\u2019ll listen to a podcast \u2014 I tend to gravitate towards religious podcasts or sermons, or music, and I will read Enterprise after I finish.<\/p>\n

Constant traveling means staying focused and intentional is essential: <\/strong>Every morning I spend 15-20 minutes planning for the day ahead. I recap my agenda, prepare the sequence of meetings, and the key points to address. I also set myself a daily set of targets that might not be on the agenda \u2014 for example, if I need to land something, get someone to agree to a project, or get funding. <\/p>\n

What I like about being in the Middle East <\/strong>is the agility and ability to deal with ambiguity \u2014 we\u2019re flexible. Likewise, I like the importance of work-life boundaries present in other cultures. I used to miss half of my holiday balance but now I try as much as possible to take all of it.<\/p>\n

I make sure to take Friday off <\/strong>, even though my job includes working in markets that don\u2019t. While it gives me all sorts of problems as I have a number of meetings on Friday, I make it very clear that I live in Egypt and Fridays are when social things happen. <\/p>\n

Sundays are the best day of the week for me <\/strong> as I don\u2019t have any meetings scheduled and I get so much work done. It tends to be the day I focus on thinking and strategy and catching up on emails.<\/p>\n

I started to become more planned and organized when I began my global roles. <\/strong>I learned from mentors and coaches that you need to be organized to take on a global role that requires traveling, working from home, and dealing with a massive array of stakeholders. My day is usually so packed that without the time in the morning, I would get to the end of the week and realize I had missed a few things.<\/p>\n

I live by this advice: <\/strong> Instead of ruminating about a potential negative scenario that hasn\u2019t yet happened, consider the probability of that event happening and what you can do now in the moment to reduce the chance of it happening \u2014 not avoid it, but reduce the probability. If there are no immediate actions that come to mind, then don\u2019t stress, because the problem is out of your control. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cYou can do more in emerging markets with your mobile than you can in most developed markets.\u201d<\/p>\n","protected":false},"author":1,"featured_media":596099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,387],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-596098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"6e318ec8-a7f5-4862-ad0b-d942852ade07","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/8\/469.jpg","photo_position":"below","homepage_title":"Fadi Abi-Nader: Vice President - One Demand Global Emerging Markets, Mars Wrigley","full_issue_title":"My Morning Routine: Fadi Abi-Nader, Vice President - One Demand Global Emerging Markets, Mars Wrigley","related_issue":[596071],"teaser":"\u201cYou can do more in emerging markets with your mobile than you can in most developed markets.\u201d","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/8\/.88c34077-2b4e-4f2e-832c-9b140bbb4cca.mp3"},"yoast_head":"\nMy Morning Routine: Fadi Abi-Nader, Vice President - One Demand Global Emerging Markets, Mars Wrigley - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/08\/10\/my-morning-routine-fadi-abi-nader-vice-president-one-demand-global-emerging-markets-mars-wrigley\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Morning Routine: Fadi Abi-Nader, Vice President - 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Abi Nader has worked in the company for 15 years, most recently as the market director for Egypt, Libya and Sudan. Abi Nader and his team doubled the size of the Egypt business over\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":597003,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/08\/10\/this-evening-inflation-hit-a-new-record-in-july-economic-updates-from-finmin-efg-holding-had-a-good-2q\/","url_meta":{"origin":596098,"position":1},"title":"THIS EVENING: Inflation hit a new record in July + Economic updates from FinMin + EFG Holding had a good 2Q","author":"enterpriseam admin","date":"10 August 2023","format":false,"excerpt":"Good afternoon, and a very happy THURSDAY, ladies and gentlemen. It\u2019s shaping up to be a macro-heavy end to the workweek, with new inflation and budget data out today. Before we get underway, we have a couple of mea culpas from this morning\u2019s edition of EnterpriseAM, which we\u2019ve amended on\u2026","rel":"","context":"In "WHAT WE\u2019RE TRACKING TONIGHT"","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/10\/2700.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":596309,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/25\/fadi-pharaon-named-as-svp-middle-east-africa-head-at-ericsson\/","url_meta":{"origin":596098,"position":2},"title":"Fadi Pharaon named as SVP & Middle East & Africa Head at Ericsson","author":"enterpriseam admin","date":"25 August 2019","format":false,"excerpt":"MOVES- Ericsson has tapped Fadi Pharaon (Linkedin) as senior vice president and head of market area Middle East and Africa and a member of the company\u2019s executive team, Ericsson said in a statement. Pharaon currently holds the position of vice president, head of networks & managed services for Europe &\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":606289,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/09\/13\/this-evening-govt-looking-at-usd-2-bn-golden-triangle-industrial-zone-with-private-sector-players\/","url_meta":{"origin":596098,"position":3},"title":"THIS EVENING: Gov\u2019t looking at USD 2 bn Golden Triangle industrial zone with private sector players?","author":"enterpriseam admin","date":"13 September 2023","format":false,"excerpt":"Good afternoon, wonderful people, and happy almost-THURSDAY. We have a pleasantly brisk but balanced news day so far as the slide towards the weekend gathers steam. THE BIG STORY TODAY New Golden Triangle industrial zone? The General Authority for Freezones and Investment (GAFI) is reportedly in talks with a handful\u2026","rel":"","context":"In "WHAT WE\u2019RE TRACKING TONIGHT"","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/1230.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":630787,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/03\/01\/mars-sees-egypt-becoming-its-production-hub-for-the-mena-region-in-the-near-future\/","url_meta":{"origin":596098,"position":4},"title":"Mars sees Egypt becoming its production hub for the MENA region in the near future","author":"enterpriseam admin","date":"1 March 2018","format":false,"excerpt":"Mars Wrigley Confectionery sees Egypt becoming its production hub for the MENA region in the near future, Vice President of Corporate Affairs for the AMEA region David Kiu said at a roundtable we attended yesterday. He added that the recently inaugurated EGP 750 mn production lines at its 6 October\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":572848,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/07\/12\/mars-wrigley-to-increase-investments-in-egypt-over-the-next-two-years\/","url_meta":{"origin":596098,"position":5},"title":"Mars Wrigley to increase investments in Egypt over the next two years","author":"enterpriseam admin","date":"12 July 2020","format":false,"excerpt":"INVESTMENT WATCH- Mars Wrigley is planning to increase its investments in Egypt over the next two years, Mars Egypt Director Dalia Salib said on Thursday, according to a cabinet statement. Salib did not specify how much the confectioner plans to invest during this time period, but noted that it has\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/596098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=596098"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/596098\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/596071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/596099"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=596098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=596098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=596098"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=596098"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=596098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}