{"id":595865,"date":"2019-08-08T04:00:04","date_gmt":"2019-08-08T04:00:04","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/08\/match-group-acquires-harmonica-the-egypt-based-halal-tinder\/"},"modified":"2019-08-08T04:00:04","modified_gmt":"2019-08-08T04:00:04","slug":"match-group-acquires-harmonica-the-egypt-based-halal-tinder","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/08\/match-group-acquires-harmonica-the-egypt-based-halal-tinder\/","title":{"rendered":"Match Group acquires Harmonica, the Egypt-based \u201chalal Tinder\u201d"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-04\"><\/a> <b>M&A WATCH- Match Group acquires app Harmonica:<\/b> Match Group (the owner of dating and matchmaking platforms such as OkCupid, Hinge, and Match.com) has acquired Egypt-based Muslim matchmaking app <a href=\"https:\/\/www.harmonica.life\">Harmonica<\/a> from Cairo-based <a href=\"https:\/\/insights.flat6labs.com\/flat6labs-exits-harmonica-leading-marriage-matchmaking-app-following-majority-investment-by-7cde492ec23\">startup accelerator Flat6Labs<\/a>, the company <a href=\"http:\/\/enterprise.press\/wp-content\/uploads\/2019\/08\/Press-Release-Internet-Giant-Match-Group-Announces-Acquisition-of-Harmonica-App-and-a-New-Leadership-Team-in-Egypt.pdf\">said in a statement<\/a>. Harmonica \u2014 essentially a halal version of Tinder \u2014 is \u201can app which approaches mobile matchmaking with respect for local traditions and cultures\u201d to help local singles find life partners. The acquisition marks the first significant Flat6Labs exit, and will give Match Group its first office in the Middle East. The value of the acquisition was not disclosed. The details of the transaction will be announced at a presser on 26 August. <b>Alliance Law Firm<\/b> acted as Harmonica\u2019s legal counsel.<\/p>\n<p><b>Harmonica first joined Flat6Labs\u2019 program in August 2017:<\/b> The startup accelerator provided the company with funding, training and legal services during the four-month program, helping the company to acquire around 5k users. Its user base surged 700% shortly after exiting the program. Flat6Labs and 500 Startups then invested in Harmonica to upgrade its algorithms and its monetization strategy into practice. Users have steadily grown by 650% since then.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M&#038;A WATCH- Match Group acquires app Harmonica: Match Group (the owner of dating and matchmaking platforms such as OkCupid, Hinge, and Match.com) has acquired Egypt-based Muslim matchmaking app Harmonica from Cairo-based startup accelerator Flat6Labs, the company said in a statement. Harmonica \u2014 essentially a halal version of Tinder \u2014 is \u201can app which approaches mobile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8572],"tags":[72,697,7128,2380],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-595865","post","type-post","status-publish","format-standard","hentry","category-speed-round","tag-enterpriseam","tag-flat6labs","tag-ma-watch","tag-speed-round","wpautop","entry"],"acf":{"mongo_id":"400ce865-2e18-458c-a6a9-cf09b773ca2d","is_powered_by":true,"section_story_id":"107dcae0-a42b-424e-af50-5da3c6e6489c","story_type":"1","photo_url":"","photo_position":"above","related_issue":[595857],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Match Group acquires Harmonica, the Egypt-based \u201chalal Tinder\u201d - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2019\/08\/08\/match-group-acquires-harmonica-the-egypt-based-halal-tinder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Match Group acquires Harmonica, the Egypt-based \u201chalal Tinder\u201d\" \/>\n<meta property=\"og:description\" content=\"M&amp;A WATCH- Match Group acquires app Harmonica: Match Group (the owner of dating and matchmaking platforms such as OkCupid, Hinge, and Match.com) has acquired Egypt-based Muslim matchmaking app Harmonica from Cairo-based startup accelerator Flat6Labs, the company said in a statement. Harmonica \u2014 essentially a halal version of Tinder \u2014 is \u201can app which approaches mobile [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2019\/08\/08\/match-group-acquires-harmonica-the-egypt-based-halal-tinder\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-08T04:00:04+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/08\/08\/match-group-acquires-harmonica-the-egypt-based-halal-tinder\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/08\/08\/match-group-acquires-harmonica-the-egypt-based-halal-tinder\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Match Group acquires Harmonica, the Egypt-based \u201chalal Tinder\u201d\",\"datePublished\":\"2019-08-08T04:00:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/08\/08\/match-group-acquires-harmonica-the-egypt-based-halal-tinder\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"EnterpriseAM\",\"Flat6Labs\",\"M&amp;A Watch\",\"SPEED ROUND\"],\"articleSection\":[\"Speed Round\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/08\/08\/match-group-acquires-harmonica-the-egypt-based-halal-tinder\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2019\/08\/08\/match-group-acquires-harmonica-the-egypt-based-halal-tinder\/\",\"name\":\"Match Group acquires Harmonica, the Egypt-based \u201chalal Tinder\u201d - 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