{"id":590858,"date":"2023-07-26T00:00:00","date_gmt":"2023-07-26T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/07\/26\/the-implications-of-twitter-becoming-x-tiktok-is-going-up-against-spotify-and-apple-music\/"},"modified":"2023-07-26T00:00:00","modified_gmt":"2023-07-26T00:00:00","slug":"the-implications-of-twitter-becoming-x-tiktok-is-going-up-against-spotify-and-apple-music","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/07\/26\/the-implications-of-twitter-becoming-x-tiktok-is-going-up-against-spotify-and-apple-music\/","title":{"rendered":"The implications of Twitter becoming X + TikTok is going up against Spotify and Apple Music"},"content":{"rendered":"

What\u2019s a tweet going to be called on X? <\/strong>Elon Musk\u2019s move to scratch the bird logo<\/a> and all terminology associated with Twitter, including \u201ctweet,\u201d has wiped out USD bns from the platform\u2019s brand value, Bloomberg<\/a> reports, citing analysts and brand agencies. Twitter is a well-known brand that has become so omnipresent that its name is now used as a verb \u2014 a rare feat for a brand \u2014 and it is even rarer for the owner to announce plans to destroy it, the business information service notes . <\/p>\n

Besides the potential financial losses, Musk\u2019s rebrand could also land Twitter in hot water over legalities<\/strong>, Reuters<\/a> reports. The letter X is widely used and cited in trademarks, and there are already several companies that have intellectual property rights to the letter, including Meta and Microsoft. \u201cThere's a 100% chance that Twitter is going to get sued over this by somebody,\u201d trademark attorney Josh Gerben told Reuters. He also identified around 900 active US trademark registrations that pertain to the letter X across a wide range of industries. <\/p>\n

\n

TikTok is going up against Spotify and Apple Music with its own music streaming service: <\/strong>Searching for growth avenues, TikTok launched TikTok Music in some of its largest markets such as Indonesia, Brazil, and Mexico along with inking an agreement with Warner Music Group, according to CNBC<\/a>. Although music streaming giants already have a strong footing in the market, analysts believe TikTok may have the upper hand when it comes to seizing market share. \u201cThere\u2019s already this large installed base of users which TikTok can convert into paying TikTok Music subscribers \u2014 with a relatively low customer acquisition cost,\u201d explained Jonathan Woo, senior research analyst at Phillip Securities Research. <\/p>\n

We\u2019re sorry for making you feel old, but kids aged 16-19 have been discovering a lot of music through TikTok:<\/strong> In MiDIA\u2019s fourth-quarter consumer survey, they discovered that 41% of respondents discover songs on TikTok, which is a powerful advantage for the company. This will eventually encourage users to listen to the songs they hear on TikTok videos elsewhere \u2014 and that\u2019s where TikTok Music comes in, explains Tatiana Cirisano, MiDIA Research\u2019s music analyst. <\/p>\n

Chinese bubble tea makers opt for overseas IPOs:<\/strong> A group of Chinese bubble tea makers are set to sell shares in Hong Kong and US, placing wagers on the revival of consumer spending after lifting covid-19 restrictions, <\/span>Bloomberg<\/a> reports, citing sources with knowledge of the matter. At least six bubble tea companies, including Mixue Bingcheng, Auntea Jenny, and ChaBaiDao, are mulling going public overseas, the sources said.<\/span><\/p>\n

Why not list on the local A market?<\/strong> Earlier this year, Chinese regulators have banned local listing of companies that use \u201can explosive\u201d business model, where they burn \u201cmoney in order to surge in scale,\u201d Bloomberg quoting Shen Meng, a director at Beijing-based investment bank Chanson & Co. \u201cUnfortunately, almost all bubble tea makers adopt this business model,\u201d Shen Meng said, adding that the majority are \u201cin the red, so it becomes hard for them to meet standards of an IPO in the A share market.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter\u2019s rebranding is expected to cost the business USD bns in losses<\/p>\n","protected":false},"author":1,"featured_media":590859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[637,633,638,1010],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-590858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-elon-musk","tag-enterprisepm","tag-for-your-commute","tag-twitter","wpautop","entry"],"acf":{"mongo_id":"dfbb7d03-7fac-41fc-bc55-31d99d96854e","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/7\/985.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[590853],"teaser":"Twitter\u2019s rebranding is expected to cost the business USD bns in losses","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/7\/.ecda3949-ca67-4951-ab42-627c322c856e.mp3"},"yoast_head":"\nThe implications of Twitter becoming X + TikTok is going up against Spotify and Apple Music - 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Ask Twitter: Tesla founder, world\u2019s richest person and Twitter-storm instigator Elon Musk has set up a Twitter poll asking his followers whether or not he should sell 10% of his shares, worth USD 21 bn, in the company and promising\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/65.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":579583,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/08\/twitter-has-seen-some-rough-days-but-musks-takeover-boosted-user-figures-make-your-doggo-live-longer\/","url_meta":{"origin":590858,"position":1},"title":"Twitter has seen some rough days, but Musk\u2019s takeover boosted user figures + Make your doggo live longer","author":"enterpriseam admin","date":"8 November 2022","format":false,"excerpt":"Has Musk actually been good news for Twitter? 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Managers may balk at the PR chaos the Tesla boss has unleashed since his whirlwind takeover of Twitter \u2014 but many of them are secret fans of his no-nonsense approach to setting standards for employees, according to the Wall Street Journal.\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/11\/713.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":580491,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/02\/cr7-is-officially-heading-to-saudi-elon-musk-sets-a-new-record-for-lost-wealth\/","url_meta":{"origin":590858,"position":3},"title":"CR7 is officially heading to Saudi + Elon Musk sets a new record for lost wealth","author":"enterpriseam admin","date":"2 January 2023","format":false,"excerpt":"You\u2019ll be soon hearing Siuuu blasting in Saudi Arabia: Portuguese football star Cristiano Ronaldo signed a contract with Saudi Arabia\u2019s AlNassr FC until 2025, the Riyadh-based club announced in a statement. Ronaldo is joining the Saudi club after leaving Manchester United in November on the back of a controversial interview\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/1\/579.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":554634,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/01\/elon-doesnt-think-his-donations-can-end-world-hunger\/","url_meta":{"origin":590858,"position":4},"title":"Elon doesn\u2019t think his donations can end world hunger","author":"enterpriseam admin","date":"1 November 2021","format":false,"excerpt":"Is it reasonable for bn\u2019aires to actually end world hunger? As a bn\u2019aire of course Elon Musk would say no. However, he did say onTwitter he is willing to sell Tesla stock worth as much as USD 6 bn \u201cright now\u201d if the World Food Program (WFP) can prove how\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/30.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":579644,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/10\/are-all-social-media-platforms-bound-to-fail\/","url_meta":{"origin":590858,"position":5},"title":"Are all social media platforms bound to fail?","author":"enterpriseam admin","date":"10 November 2022","format":false,"excerpt":"Do all social media platforms eventually go south? Once titans of the social media age, Twitter, Facebook and even Netflix have recently been hemorrhaging users. Since their early 2000s launches, these platforms have grown to become nearly synonymous with the internet and have drawn bns of users around the world\u2026","rel":"","context":"In "SOCIAL MEDIA"","block_context":{"text":"SOCIAL MEDIA","link":"https:\/\/enterpriseam.com\/egypt\/category\/social-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/11\/627.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/590858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=590858"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/590858\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/590853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/590859"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=590858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=590858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=590858"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=590858"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=590858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}