{"id":589056,"date":"2023-06-20T00:00:00","date_gmt":"2023-06-20T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/06\/20\/meet-our-founder-of-the-week-ibrahim-shams-co-founder-and-ceo-of-kiliim\/"},"modified":"2023-06-20T00:00:00","modified_gmt":"2023-06-20T00:00:00","slug":"meet-our-founder-of-the-week-ibrahim-shams-co-founder-and-ceo-of-kiliim","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/06\/20\/meet-our-founder-of-the-week-ibrahim-shams-co-founder-and-ceo-of-kiliim\/","title":{"rendered":"Meet our founder of the week: Ibrahim Shams, co-founder and CEO of Kiliim"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"><\/span><span style=\"font-weight:700\"> OUR FOUNDER OF THE WEEK-<\/span><span style=\"\"> Every Tuesday, Founder of the Week looks at how a<\/span><span> successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is <\/span><span style=\"\">Ibrahim Shams (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.linkedin.com\/in\/ibrahim-shams-532b4321\/\" style=\"\">LinkedIn<\/a><\/span><span style=\"\">), co-founder of <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/kiliim.com\/\" style=\"\">Kiliim<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I\u2019m Ibrahim Shams and I\u2019m the CEO and co-founder of Kiliim, which sells traditional kilim rugs with modernized designs.<\/span><span style=\"\"> I graduated with a degree in<\/span><span style=\"font-weight:400;\"> materials engineering from the German University in Cairo (GUC) in 2010. I didn\u2019t work a single day in engineering although my father has a private business in this field, but I was more interested in working in FMCGs. I worked for Henkel for five years, starting as a sales supervisor in the traditional trade section, before moving on to become a key accounts manager managing hyper supermarkets as Carrefour. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My inspiration to launch Kiliim came from a rug for my daughter\u2019s room.<\/span><span style=\"\"> My wife and I<\/span><span> wanted to buy a kilim rug, so we started searching online but we couldn\u2019t find places that sell good designs. We even went to two kilim vendors in Maadi but didn\u2019t find a variety of options. I was curious to know more about this industry, so I dug deeper and I found out that the majority of kilim craftsmen are based in a city called <\/span><span style=\"\">Fowwa in Kafr El Sheikh. The industry was in decline and the craftsmen were so pessimistic and they were trying to go for a career shift or sell their shops. My wife Noha El Taher (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.linkedin.com\/in\/noha-eltaher\/\" style=\"\">LinkedIn<\/a><\/span><span style=\"font-weight:400;\">) and I decided to create our own kilim brand that has unique and oriental designs. Most of the designs we saw in the market weren\u2019t exciting and felt redundant. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We started out by touring Fowwa to explore the industry and understand more about the<\/span><span style=\"font-weight:700\"> craft.<\/span><span style=\"font-weight:400;\"> My first agreement was with the owners of two workshops, both of whom were optimistic and excited to collaborate with us. Otherwise, most of them did not have the appetite to implement new designs as they already have plenty of unsold rugs. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">One of the best things about my job is that I work at my own flexible pace<\/span><span style=\"\">; I\u2019m not stuck to<\/span><span style=\"font-weight:400;\"> a rigid schedule of long working hours as was the case in my corporate life. On the flipside, there\u2019s a big responsibility on my shoulders as I am the one responsible for every single detail in the business. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">If I could give someone who is thinking of starting their own business just one piece of<\/span><span style=\"font-weight:700\"> advice, it would be not to overthink.<\/span><span style=\"font-weight:400;\"> It doesn\u2019t have to be perfect right from the early beginning \u2014 just find a creative idea and everything will be settled afterwards. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The three most important KPIs we look at<\/span><span style=\"\"> are the brand\u2019s year-on-year profitability, growth,<\/span><span style=\"font-weight:400;\"> and the consistency of our product\u2019s quality. We also keep track of the number of kilim craftsmen added to our team. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I don\u2019t feel like being the founder of a startup is a lonely journey<\/span><span style=\"\"> because my wife is my<\/span><span> business partner and I have a great team that I can count on. <\/span><span style=\"\">When we set up the business, my wife and I each took one side of the responsibilities to complement each other \u2014 she\u2019s responsible for the creative and colorful designs, which are mostly inspired by Fowwa\u2019s Islamic landmarks, and I run the finances and set up strategies.<\/span><span style=\"font-weight:400;\"> I always turn to my wife and my mother for advice to fix a difficult problem. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My wife was my number one supporter and believer and we built the brand together.<\/span><span style=\"\"> My<\/span><span> parents didn\u2019t fully grasp the idea at the beginning \u2014 they were afraid of the risk of leaving behind a good, stable job to embark on an uncertain path. My older daughter, Lina, loves the brand and gives me a lot of love and support that keeps me going. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We launched the business with our own capital without formally raising funds<\/span><span style=\"\">.<\/span><span style=\"font-weight:400;\"> Entrepreneurship competitions \u2014 such as the MIT Arab Competition and the Facebook Community Accelerator 2020 \u2014 were also a good source of income for us. We don\u2019t currently have big funding plans; investments can expedite our growth, but might impact the high quality of handmade products.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Our short-term goal is to make sure the three new branches we\u2019re opening soon \u2014 two in<\/span><span style=\"font-weight:700\"> Cairo and one in Dubai \u2014 operate smoothly.<\/span><span style=\"font-weight:400;\"> My long-term goal is to limit outsourcing and absorb more of the supply chain, including the kilim and dye workshops and textile factories. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">If I were to exit my business tomorrow, I would sell it to someone who values the kilim<\/span><span style=\"font-weight:700\"> industry<\/span><span style=\"font-weight:400;\"> and appreciate the amount of effort we made to renovate and revive this industry. If I sell my business, I would definitely start a new one \u2014 I don\u2019t want to be an employee again. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"-webkit-text-decoration-skip:none;font-weight:700;text-decoration-skip-ink:none\"><a href=\"https:\/\/www.shoroukbookstores.com\/books\/view.aspx?id=73c9b74f-eff8-4fbd-b311-3b9cd00bc2a7\" style=\"\">I\u2019m coming, O Light<\/a><\/span><span style=\"font-weight:700\"> by Mohamed AboulGheit is one of the great books I read recently.<\/span><span style=\"\"> It<\/span><span style=\"font-weight:400;\"> made me realize how lucky we are with all the blessings God gave to us. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I love both playing football and watching football matches in my freetime.<\/span><span style=\"\"> I play football<\/span><span style=\"font-weight:400;\"> professionally with the New Giza club. It all started when a group of people above 30 years old wanted to practice sports and be healthy. The idea grew and the team eventually became official and is now competing at the fourth level in the Egyptian league. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">A startup that I think is doing a great job is <\/span><span style=\"-webkit-text-decoration-skip:none;font-weight:700;text-decoration-skip-ink:none\"><a href=\"https:\/\/www.karmsolar.com\/\" style=\"\">KarmSolar<\/a><\/span><span style=\"font-weight:700\">:<\/span><span style=\"\"> They\u2019re growing and working<\/span><span> efficiently and creatively. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kiliim sells traditional kilim rugs with modernized designs<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7357],"tags":[633,1530,95],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-589056","post","type-post","status-publish","format-standard","hentry","category-founder-of-the-week","tag-enterprisepm","tag-founder-of-the-week","tag-startup-watch","wpautop","entry"],"acf":{"mongo_id":"e923a921-6fd3-400d-968d-e8a94917d599","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/6\/1020.jpg,https:\/\/kiliim.com\/","photo_position":"above","homepage_title":"","full_issue_title":"Meet our founder of the week: Ibraim Shams, co-founder and CEO of Kiliim","related_issue":[589041],"teaser":"Kiliim sells traditional kilim rugs with modernized designs","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/6\/.a7ab2d03-559c-43a0-bb4b-e97b409f3506.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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