{"id":588601,"date":"2023-06-13T00:00:00","date_gmt":"2023-06-13T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/06\/13\/meet-our-founder-of-the-week-fares-senior-founder-and-ceo-of-e-combo\/"},"modified":"2023-06-13T00:00:00","modified_gmt":"2023-06-13T00:00:00","slug":"meet-our-founder-of-the-week-fares-senior-founder-and-ceo-of-e-combo","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/06\/13\/meet-our-founder-of-the-week-fares-senior-founder-and-ceo-of-e-combo\/","title":{"rendered":"Meet our founder of the week: Fares Senior, founder and CEO of E-Combo"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"><\/span><span style=\"font-weight:700\"> OUR FOUNDER OF THE WEEK-<\/span><span style=\"\"> Every Tuesday, Founder of the Week looks at how a<\/span><span> successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is <\/span><span style=\"\">Fares Senior (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.linkedin.com\/in\/faressenior\/\" style=\"\">LinkedIn<\/a><\/span><span style=\"\">), founder of<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ecombo.network\/ar\/\" style=\"\">E-Combo<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My name is Fares Senior and I\u2019m the founder and CEO of E-Combo, a social e-commerce<\/span><span style=\"font-weight:700\"> service platform<\/span><span> that facilitates procedures for freelance marketers operating from Egypt and selling products in the UAE. I graduated with a bachelor\u2019s degree in law from El <\/span><span style=\"\">Sadat Academy for Management Sciences but my career in law was relatively short-lived because digital marketing has always been my ultimate passion. I worked as a marketing manager for <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.linkedin.com\/company\/pixel-arabia\/\" style=\"\">Pixel Arabia<\/a><\/span><span style=\"font-weight:400;\">, a Saudi media agency, and then moved on to become a freelance affiliate marketer for a couple of years before deciding to set up E-Combo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I decided to launch E-Combo because I felt it was time to start my own journey.<\/span><span style=\"\"> I got my<\/span><span style=\"font-weight:400;\"> fill from working as a freelancer and a corporate employee. I had more to give in the field of digital marketing and e-commerce and I wanted to help other marketers to develop their products and businesses. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">E-Combo provides freelance marketers with a wide range of products<\/span><span style=\"\">, such as cosmetics,<\/span><span style=\"font-weight:400;\"> bags, shoes, clothes, and baby products \u2014 without the responsibility of handling the logistics and storage. Our clients then promote these products; when they\u2019re sold, E-Combo delivers the products and collects the money. A commission is given to the marketer on every transaction, so it\u2019s a mutually beneficial structure.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I launched E-Combo with my partner, Abdallah El Barbary (<\/span><span style=\"-webkit-text-decoration-skip:none;font-weight:700;text-decoration-skip-ink:none\"><a href=\"https:\/\/www.linkedin.com\/in\/abdallah-elbarbary\/\" style=\"\">LinkedIn<\/a><\/span><span style=\"font-weight:700\">) whom I first met<\/span><span style=\"font-weight:700\"> back in 2016 during a marketing course<\/span><span style=\"font-weight:400;\">. We were both working as freelance marketers at that time and then decided to start working on E-Combo together at the beginning of 2022. We have shared passions and he has a good vision for the Emirati market.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We launched the business with a modest USD 500 in capital, without formally raising <\/span><span style=\"font-weight:700\">funds.<\/span><span> All of the business\u2019 income is invested back in the company. My long term goal is to attract investors and to expand the business in more Gulf markets. We started with the UAE and expanded to Saudi Arabia and Oman <\/span><span>earlier this month<\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">One of the best things about my job is knowing that I\u2019m opening the door for many <\/span><span style=\"font-weight:700\">freelance marketers to build their own brand<\/span><span style=\"font-weight:400;\"> without carrying the burden of the logistical aspects \u2014 which is the heaviest part of the journey \u2014 because I\u2019m carrying it on their behalf. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">If I could give someone who is thinking of starting their own business any advice, it<\/span><span style=\"font-weight:700\"> would be to work as an employee in a company in the same field<\/span><span style=\"font-weight:400;\"> for a year or two. When you feel you have a big portion of knowledge and experience, you can set up your own business \u2014 even if it doesn\u2019t immediately start out as a big or powerful company. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The three KPIs I measure regularly and take as indicators of success<\/span><span style=\"\"> are<\/span><span style=\"\"> the number of<\/span><span style=\"font-weight:400;\"> products available on the platform, the number of orders on a daily basis, and the customer service performance and how efficiently it works with the freelance marketers. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Family is always my home base. <\/span><span style=\"\">My family has supported me from the beginning of my<\/span><span> journey \u2014 especially my sister, who was my number one believer and supporter when I shifted my career from law to digital marketing. My wife pushes me forward all the time and she understands the pressure and the load of starting my own business. This was especially evident during the first six months of operations, as I used to travel a lot. My older daughter sometimes suggests new products to add on the platform although she is still quite young. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"-webkit-text-decoration-skip:none;font-weight:700;text-decoration-skip-ink:none\"><a href=\"https:\/\/www.amazon.eg\/-\/en\/Rich-Dad-Poor-Teach-Middle\/dp\/1612680194\" style=\"\">Rich Dad Poor Dad<\/a><\/span><span style=\"font-weight:700\"> is one of the best books I read.<\/span><span style=\"\"> It <\/span><span style=\"\">discusses financial literacy, financial<\/span><span style=\"font-weight:400;\"> independence, the best channels for investments, and other financial topics. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">One startup that I think is doing a great job is Bosta<\/span><span style=\"\">, the <\/span><span style=\"\">logistics and shipment services<\/span><span> company.  <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Combo acts as a platform for freelancers in Egypt to market products in Gulf markets \u2014 and handles the logistics of the process<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7357],"tags":[10686,633,10687,1530,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-588601","post","type-post","status-publish","format-standard","hentry","category-founder-of-the-week","tag-e-combo","tag-enterprisepm","tag-fares-senior","tag-founder-of-the-week","tag-startups","wpautop","entry"],"acf":{"mongo_id":"116c5654-3538-40ba-8ffe-098e842b269f","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/6\/659.jpg,https:\/\/ecombo.network\/ar\/","photo_position":"below","homepage_title":"","full_issue_title":"Meet our founder of the week: Fares Senior, founder and CEO of E-Combo","related_issue":[588586],"teaser":"E-Combo acts as a platform for freelancers in Egypt to market products in Gulf markets \u2014 and handles the logistics of the process","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/6\/.12533dfc-73fa-42e8-856d-1027b1671bc0.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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Bevy, which provides an end-to-end conferencing and virtual events platform, will integrate Eventtus\u2019 technology into its services and bring its 20 staff members, including founders Mai Medhat and Nihal Fares, onto the\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/7\/210.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":551594,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/28\/meet-our-founder-of-the-week-gahez-markets-co-founder-and-ceo-wael-olama\/","url_meta":{"origin":588601,"position":1},"title":"Meet our founder of the week: Gahez Market\u2019s co-founder and CEO Wael Olama","author":"enterpriseam admin","date":"28 June 2022","format":false,"excerpt":"OUR FOUNDER OF THE WEEK- Wael Olama, co-founder and CEO of Gahez Market (LinkedIn).My name is Wael Olama, and I\u2019m the CEO and co-founder of Gahez Market. 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