{"id":588151,"date":"2023-06-06T00:00:00","date_gmt":"2023-06-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/06\/06\/meet-our-founder-of-the-week-yasmeen-khamis-co-founder-and-ceo-of-doodle-factory\/"},"modified":"2023-06-06T00:00:00","modified_gmt":"2023-06-06T00:00:00","slug":"meet-our-founder-of-the-week-yasmeen-khamis-co-founder-and-ceo-of-doodle-factory","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/06\/06\/meet-our-founder-of-the-week-yasmeen-khamis-co-founder-and-ceo-of-doodle-factory\/","title":{"rendered":"Meet our founder of the week: Yasmeen Khamis, co-founder and CEO of Doodle Factory"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">OUR FOUNDER OF THE WEEK-<\/span><span style=\"\"> Every Tuesday, Founder of the Week looks at how a<\/span><span> successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is <\/span><span style=\"\">Yasmeen Khamis (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.linkedin.com\/in\/yasmeen-khamis-0982141a6\/\" style=\"\">LinkedIn<\/a><\/span><span style=\"\">), co-founder of the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/doodlefactory.co\/\" style=\"\">Doodle Factory<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My name is Yasmeen Kamis, and I\u2019m the co-founder and CEO of Doodle Factory<\/span><span style=\"\">, an<\/span><span style=\"font-weight:400;\"> Egyptian brand that designs products using doodles by children in need to meet their educational, medical and shelter needs. I double majored in Business Administration and History at the American University in Cairo (AUC). After graduating, I worked for a while with Ahl Masr Foundation, which treats burn victims without charge, but didn\u2019t stay there for very long. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I decided it was time to build my own business because I was working with children and<\/span><span style=\"font-weight:700\"> wanted a way to help them that went beyond donations.<\/span><span> I wanted to create a product that is attractive for people to buy, but also has a cause and story behind it. While I was at Ahl Masr, I worked on a project with Farah El Masry, who then became my business partner. We decided to establish a company and start our business as we both love art and children. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Doodle Factory\u2019s mission is to drive social impact through creative design solutions.<\/span><span style=\"\"> We<\/span><span style=\"font-weight:400;\"> look to partner with businesses to create innovative and impactful products and ideas that support underprivileged children \u2014 and hopefully in the process inspire hope and make a difference in the world. Every project starts with us hosting an art session for children to doodle, paint, and draw freely. We then take these drawings as they are and print them on a variety of products such as laptop sleeves, make-up bags, notebooks, clothes, and kitchen sets. We originally started selling these products directly through a B2C model, but we\u2019ve also recently shifted to B2B and started designing products for other brands. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The art sessions we start our process with really keep me going and inspire me.<\/span><span style=\"\">I love<\/span><span style=\"font-weight:400;\"> spending time with children and witnessing their creativity and the joy they get out of the session. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We\u2019re currently working on a big project with Sightful Hearts to help 100 visually<\/span><span style=\"font-weight:700\"> impaired children<\/span><span>and build the first ed-tech learning center in Egypt equipped especially for them. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The most important KPIs that we focus on are the number of clients we have and the<\/span><span style=\"font-weight:700\"> number of products we produce and sell.<\/span><span style=\"font-weight:400;\"> It\u2019s not necessarily a business KPI, but we care a lot about the number of children we make smile every week and support through the Doodle Factory. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We started out bootstrapping the business and didn\u2019t formally raise funds.<\/span><span style=\"\"> All of the<\/span><span style=\"font-weight:400;\"> business\u2019 income is invested back in the company, and we also generate income through partnerships with other brands. Acquiring new investments are not on our list in the near future but in the long run we are looking forward to attracting new ones and expanding in markets outside Egypt. We are now more concerned with developing our portfolio and creating more products with the same business model. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Establishing your own business is not easy at all \u2014 and it\u2019s definitely a lonely journey.<\/span><span style=\"\"> I<\/span><span style=\"font-weight:400;\"> always find myself stuck in the struggle of pushing myself forward when I fail or feel myself falling back; as a founder you have to take most of the decisions, especially the hard ones, and it\u2019s your responsibility whether they succeed or fail. I do sometimes struggle with burnout, especially with the current challenges of the economic circumstances.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We went through some hardships as a business during covid-19, which was not easy at<\/span><span style=\"font-weight:700\"> all to cope with. <\/span><span style=\"font-weight:400;\">We had to change our presence from being hybrid \u2014 with both a brick and mortar store and an online presence \u2014 to an entirely online brand. We faced financial pressure after the currency devaluation, which affected our brand a lot in terms of production. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Family has played an important role throughout my journey as a founder.<\/span><span style=\"\"> My father and<\/span><span> sister were very supportive from the very beginning and they believed <\/span><span>in Doodle<\/span><span> Factory and its mission. My husband has always been caring and helpful as well. My mother initially didn\u2019t really grasp or support the idea of Doodle Factory \u2014 she\u2019s had a long, stable career as a banker, so entrepreneurship was something new to her. But once she saw our success and saw people wearing our products, she got on board and <\/span><span>is really<\/span><span style=\"font-weight:400;\"> happy for us.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">If I could give someone who is thinking of starting their own business just one piece of<\/span><span style=\"font-weight:700\"> advice<\/span><span>, <\/span><span style=\"font-weight:400;\">it would be to plan well and effectively, breathe, and make sure you are balancing between your dedication and passion for your business and your social life and mental health wellness. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I got a lot of inspiration from the founder of Toms shoes, Blake Mycoskie<\/span><span style=\"font-weight:700\">.<\/span><span style=\"\"> He <\/span><span style=\"\">developed a<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.toms.com\/\" style=\"\">one for one model<\/a><\/span><span style=\"\"> \u2014 for every shoe the brand sells, it gives away one pair <\/span><span style=\"\">\u201cto fund community development programs, health and education.\u201d<\/span><span style=\"\"> I realized that I can follow a similar model and produce a purposeful product to support children.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">One of my favorite local brands  is Kilim. <\/span><span style=\"\">I think they\u2019re doing a great job; if I didn\u2019t have<\/span><span> Doodle Factory, I would have built something similar to Kilim that combines heritage and development at the same time. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doodle Factory takes art designed by underprivileged children and prints them on different products<\/p>\n","protected":false},"author":1,"featured_media":588152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7357],"tags":[10661,633,1530,123,10662],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-588151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-of-the-week","tag-doodle-factory","tag-enterprisepm","tag-founder-of-the-week","tag-startups","tag-yasmeen-khamis","wpautop","entry"],"acf":{"mongo_id":"fa2843f0-108a-4840-889d-e568e63d48e6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/6\/288.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Meet our founder of the week: Yasmeen Khamis, co-founder and CEO of Doodle Factory","related_issue":[588136],"teaser":"Doodle Factory takes art designed by underprivileged children and prints them on different products","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/6\/.40e915c0-6f7e-4d11-9602-47dc57dd772d.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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