{"id":587050,"date":"2023-05-21T00:00:00","date_gmt":"2023-05-21T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/21\/netflix-is-slowly-growing-its-ad-supported-subscriber-base-g7-sets-up-govt-level-discussions-on-ai-developments-and-regulation\/"},"modified":"2023-05-21T00:00:00","modified_gmt":"2023-05-21T00:00:00","slug":"netflix-is-slowly-growing-its-ad-supported-subscriber-base-g7-sets-up-govt-level-discussions-on-ai-developments-and-regulation","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/21\/netflix-is-slowly-growing-its-ad-supported-subscriber-base-g7-sets-up-govt-level-discussions-on-ai-developments-and-regulation\/","title":{"rendered":"Netflix is slowly growing its ad-supported subscriber base + G7 sets up gov\u2019t-level discussions on AI developments and regulation"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">Netflix is working on growing its subscriber numbers on its ad-supported version as it<\/span><span style=\"font-weight:700\"> hopes to reel in business from new advertisers<\/span><span>, according to the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.wsj.com\/articles\/netflix-pitches-advertisers-as-ad-tier-trails-smaller-rivals-dd394ffb?mod=hp_lead_pos2\" style=\"\">Wall Street Journal<\/a><\/span><span>. <\/span><span style=\"\">The platform has around 5 mn monthly active users on its ad-supported plan, with more than 25% of new subscribers opting for ad-supported subscriptions, according to a company presentation <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/about.netflix.com\/en\/news\/netflix-2023-upfront-building-a-forever-business\" style=\"\">last week<\/a><\/span><span style=\"\">. <\/span><span>Despite the platform<\/span><span style=\"font-weight:400;\"> recording a larger stack of total subscribers than any other streaming service, Netflix\u2019s ad-supported subscriber base is falling short of some advertisers\u2019 expectations, the WSJ reports. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">How\u2019s Netflix doing against the competition?<\/span><span style=\"\"> According to subscription analytics firm<\/span><span style=\"\"> Antenna, Netflix\u2019s USD 6.99 per month ad-supported subscription acquired 937.6k US subscribers in March while its rival Disney+\u2019s ad-backed plan \u2014 which was launched a few weeks after Netflix\u2019s \u2014 gained 863.8k subscribers. Disney-controlled Hulu had 20 mn ad-tier subscribers in the US during the month, while NBC Universal\u2019s Peacock had 15.5 mn customers and Paramount+ had 10.7 mn,<\/span><span style=\"font-weight:400;\">according to Antenna. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The G7 is coming for AI: <\/span><span style=\"\">Unchecked progression of artificial intelligence could be a powerful<\/span><span> tool for disinformation and political disruption, the leaders of the Group of Seven countries believe, reports <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-05-20\/g-7-leaders-agree-to-set-up-hiroshima-process-to-govern-ai?srnd=technology-vp&leadSource=uverify%20wall\" style=\"\">Bloomberg<\/a><\/span><span>. In a meeting yesterday, the group established the Hiroshima Process, through which governments are set to hold cabinet-level discussions on rapidly advancing technologies to be presented by the end of the year. The creation of the Hiroshima Progress <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b0034cf2-700c-4d17-a4cb-cb0340dd58e6\" style=\"\">echoes calls<\/a><\/span><span style=\"font-weight:400;\"> for greater regulations of AI from industry and government leaders globally.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Who\u2019s set to benefit \u2014 citizens, governments or the robots?<\/span><span style=\"\"> It will be a challenge finding<\/span><span style=\"font-weight:400;\"> any international standard for governing AI, with differing social values and goals. The UK and EU want to input AI regulations, including banning its real-time use for identifying people in public, and requiring companies to make sure its users know when they are interacting with AI. Japan, on the other hand, tends towards \u201csofter guidelines\u201d towards AI usage that would enable the government to step in over major problems but allow technology to develop unencumbered by detailed laws. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix is happy with its \u201ccrawl, walk, run\u201d approach, but advertisers want more<\/p>\n","protected":false},"author":1,"featured_media":587051,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,633,638,640],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-587050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-enterprisepm","tag-for-your-commute","tag-netflix","wpautop","entry"],"acf":{"mongo_id":"b983352b-06f4-4bc7-8ab0-caa4412f4ed0","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/5\/1139.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[587045],"teaser":"Netflix is happy with its \u201ccrawl, walk, run\u201d approach, but advertisers want more","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/5\/.788bef78-a706-4b8d-83ac-67754ff93432.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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