{"id":586786,"date":"2023-05-17T00:00:00","date_gmt":"2023-05-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/17\/foreign-investors-still-want-in-on-egypt-but-local-firms-need-to-get-the-fundamentals-right\/"},"modified":"2023-05-17T00:00:00","modified_gmt":"2023-05-17T00:00:00","slug":"foreign-investors-still-want-in-on-egypt-but-local-firms-need-to-get-the-fundamentals-right","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/17\/foreign-investors-still-want-in-on-egypt-but-local-firms-need-to-get-the-fundamentals-right\/","title":{"rendered":"Foreign investors still want in on Egypt \u2014 but local firms need to get the fundamentals right"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">The economic outlook is uncertain \u2014 but good Egyptian businesses remain attractive to <\/span><span style=\"font-weight:700\">investors: <\/span><span>That was the key takeaway from a panel at the Enterprise Exports and FDI Forum on Monday that featured <\/span><span style=\"font-weight:700\">Hossam Abou Moussa<\/span><span>, partner at Apis Partners, <\/span><span style=\"font-weight:700\">Hassan Massoud<\/span><span>, associate director and head of private equity for the Southern Mediterranean at the European Bank for Reconstruction and Development (EBRD), and <\/span><span style=\"font-weight:700\">Cheick-Oumar Sylla<\/span><span style=\"font-weight:400;\">, the International Finance Corporation\u2019s director for North Africa and Horn of Africa.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">\u201cEgypt is and has always been investable,\u201d <\/span><span style=\"\">Abou Moussa said, pointing out that Apis <\/span><span style=\"font-weight:400;\">\u201cdoesn\u2019t have allocations, and we choose to invest in Egypt.\u201d Economic uncertainty \u201cis a little bit higher\u201d right now, \u201cbut this doesn't prevent investors from investing in Egypt. They just need to price it in,\u201d he said. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The IFC is in for the long haul: <\/span><span style=\"\">\u201cWe believe in the future and we are not stopping any <\/span><span style=\"font-weight:400;\">investments [in Egypt],\u201d Sylla said. \u201cThe short term will be difficult, we\u2019re more optimistic on the medium term, but the important thing is that investment decisions are still moving ahead.\u201d <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The best-placed firms to ride out challenges? <\/span><span style=\"\">Exporters have an upper hand in navigating <\/span><span style=\"font-weight:400;\">the uncertainty around the FX rate, Massoud pointed out. Looking ahead, the next question will be which businesses can weather inflationary pressures, he said, highlighting NBFS firms as good candidates. Abou Moussa pointed to the fintech sector as particularly resilient to economic challenges as tech-enabled financial inclusion brings a \u201cwave of digitization that is benefiting the bottom of the pyramid\u201d and creating business opportunities. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Lending a helping hand: <\/span><span style=\"\">\u201cProgressive legislation\u201d targeted at facilitating investment from the <\/span><span style=\"font-weight:400;\">likes of the Financial Regulatory Authority and the central bank is also helping to attract FDI, Abou Moussa said. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">A good time to look to private equity? <\/span><span style=\"\">\u201cPrivate equity at large has a huge role to play in this <\/span><span style=\"font-weight:400;\">period of economic dislocation that we're living through, because PE capital can be flexible [and] go places where capital has not gone before,\u201d the EBRD\u2019s Massoud said. The current economic situation, \u201cas difficult as it is at this point for a lot of folks,\u201d is also \u201copening up opportunities [and] places where private equity and private capital has not really spent a lot of time looking.\u201d<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">All three organizations invest heavily here:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight:700\">The IFC has invested a little over USD 3 bn in Egypt over the past five years<\/span><span>, Sylla said. Its current active investment portfolio amounts to around USD 1.4 bn and includes <\/span><span style=\"font-weight:400;\">investments in private-sector renewables, healthcare, and financial firms.<\/span><\/li>\n<li><span style=\"font-weight:700\">The EBRD has a mandate to invest c. USD 1 bn here <\/span><span style=\"font-weight:700\">each year<\/span><span style=\"font-weight:700\"> across various sectors<\/span><span>, Massoud said. That investment comes largely in the form of lending to state-owned enterprises and large-scale infrastructure projects, though the organization has also invested in private outfits like local solar player <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a47a543d-1e04-4e8f-816e-558dff985f59\" style=\"\">Infinity<\/a><\/span><span> as well as co-investing alongside PE firms in local companies. <\/span><\/li>\n<li><span style=\"font-weight:700\">Apis Partners \u201cprovides growth capital to innovators\u201d across emerging markets and Europe, including here in Egypt<\/span><span style=\"font-weight:400;\">, said Abou Moussa. The firm is sector-specific, focusing solely on funding those companies that \u201csit at the intersection between financial services and technology.\u201d <\/span><\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SO, HOW CAN LOCAL FIRMS ATTRACT FDI? <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Build a solid reputation: <\/span><span style=\"\">A strong reputation gives investors confidence, indicating that a <\/span><span>company has built trust and credibility within its industry and with stakeholders, the panelists said.<\/span><span>\u201cAt IFC we do extensive market mapping where we identify and collect intelligence about sectors and players before engaging with any companies,\u201d Sylla said.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Values, not valuation: <\/span><span style=\"\">Companies should pay close attention to whether their values and <\/span><span>objectives align with potential suitors, \u201cnot the valuation or who\u2019s paying the highest price,\u201d Abou Moussa said. F<\/span><span style=\"font-weight:400;\">oreign partners and local firms need to see eye-to-eye \u201con value-creation expectations and level \u2014 basically that they\u2019re pulling in the same direction.\u201d With this foundation set, investors like Apis can then support a company on management, product development, and cross-border expansion to achieve those shared goals, he said. The IFC \u201ccan really engage at a very early stage and if we believe that the project makes sense, we can help to make it investible,\u201d Sylla said.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">ESG is here to stay and companies need to get on board<\/span><span style=\"\">, said Sylla. Adopting an ESG <\/span><span>(environmental, social, and governance) framework that encourages corporate transparency and sets standards for how a business treats workers<\/span><span>, the wider community, and the environment is now a minimum requirement for any business looking to export or attract FDI, he said.<\/span><span style=\"font-weight:400;\"> \u201cWhatever you do, you have to take care of your staff and your customers.\u201d Massoud agreed, pointing out that 40-50% of EBRD\u2019s investments are \u201cin one way or another green.\u201d <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">And doing the right thing is by no means at odds with generating returns: <\/span><span style=\"\">As an ESGI <\/span><span style=\"font-weight:400;\">investor \u2014 where the \u201cI\u201d stands for impact \u2014 Apis invests \u201cto achieve the highest level of return to our investors responsibly with a strong impact agenda \u2014 and we mean that,\u201d Abou Moussa said. Helping businesses improve on ESGI factors is \u201cpart of value creation .. it\u2019s not to&nbsp;<\/span><span style=\"background-color: transparent;\">take away from the return,\u201d he said. \u201cA well-governed business that has a strong ESG and impact agenda would have a premium to it  \u2014 it would actually be valued higher\u201d when seeking FDI, he noted.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Local businesses don\u2019t have to check every single box<\/span><span style=\"\">, the panelists said. Potential <\/span><span style=\"font-weight:400;\">partners can help smaller business and family outfits improve on the advisory and business development fronts. The IFC has also seen strong demand for sessions on helping family businesses \u2014 which make up the majority of private Egyptian firms \u2014 get good governance structures in place, Sylla said. While the EBRD invests in later-stage businesses, private equity firms are well placed to help younger businesses improve governance, Massoud noted. Abou Moussa agreed, saying that Apis can show a business the ropes on good corporate practice, from \u201chow to run a board meeting and have independent directors\u201d to \u201chow to have proper governance in terms of audit committees.\u201d<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\"><\/span><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">We could not have made the Enterprise Exports and FDI Forum without the support of\u2026<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/5\/857.jpg?ssl=1\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EBRD, IFC, and Apis talk about attracting investment at the Enterprise Exports + FDI Forum<\/p>\n","protected":false},"author":1,"featured_media":586787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10597],"tags":[7073,571,7069,72,103,4199,759],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-586786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-exports-fdi-forum","tag-apis-partners","tag-ebrd","tag-enterprise-exports-fdi-forum","tag-enterpriseam","tag-fdi","tag-hossam-abou-moussa","tag-international-finance-corporation","wpautop","entry"],"acf":{"mongo_id":"6756c86f-f7e5-4cbd-9445-8e941a356641","order":"0","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/5\/930.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Foreign investors still want in on Egypt \u2014 but local firms need to get the fundamentals right","related_issue":[586782],"teaser":"EBRD, IFC, and Apis talk about attracting investment at the Enterprise Exports + FDI Forum","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/5\/.e7d72a43-5d38-4c4b-b5f0-de737b47c14b.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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