{"id":585983,"date":"2023-05-02T00:00:00","date_gmt":"2023-05-02T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/02\/meet-our-founder-of-the-week-khaled-attallah-cofounder-and-ceo-of-ariika\/"},"modified":"2023-05-02T00:00:00","modified_gmt":"2023-05-02T00:00:00","slug":"meet-our-founder-of-the-week-khaled-attallah-cofounder-and-ceo-of-ariika","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/02\/meet-our-founder-of-the-week-khaled-attallah-cofounder-and-ceo-of-ariika\/","title":{"rendered":"Meet our founder of the week: Khaled Attallah, cofounder and CEO of Ariika"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">OUR FOUNDER OF THE WEEK\u2013 <\/span><span style=\"\">Every Tuesday, Founder of the Week looks at how a<\/span><span> successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is Khaled Attallah (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.linkedin.com\/in\/khaled-attallah-94261a14\/?originalSubdomain=eg\" style=\"\">LinkedIn<\/a><\/span><span>), cofounder and CEO of <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ariika.com\/\" style=\"\">Ariika<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I\u2019m Khaled Attallah, cofounder and CEO of Ariika. <\/span><span style=\"\">My<\/span><span style=\"\"> partners and I started selling a product<\/span><span style=\"font-weight:400;\"> that appealed to younger segments that could be easily sold online: Bean bags. Today, we sell outdoor furniture, linens, sofas, bedding accessories and many other items \u2014 we\u2019ve basically become a one-stop shop for everything in the home. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My partners and I have always been passionate about doing our own thing.<\/span><span style=\"\"> We knew that<\/span><span style=\"font-weight:400;\"> in order to build a successful business, we needed to get experience on the corporate level, so we worked for a few years in corporate settings. In 2016, none of us had any experience in furniture \u2014 but we saw an opening in the regional furniture market, which is very fragmented because there were a lot of players, while the purchase process was very inconvenient. Lastly, there was a lack of design and high-quality furniture pieces. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Starting your own business is a very tough journey. <\/span><span style=\"\">You compromise on your social<\/span><span style=\"font-weight:400;\"> activities and the time you spend with your family. You also miss out on a lot of events. I used to work at P&G, so I was at a multinational company with a very good salary and position, working with a huge team and a lot of resources. All of a sudden, I was alone at the Ariika office wondering how the upcoming salaries would be paid. It's a very tough position to be in. As the business grows, your problems may become more complicated, but in all phases you need to be comfortable with uncertainty. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The best part of the job is when you spend a lot of time creating a product, launch it, and<\/span><span style=\"font-weight:700\"> see people use it.<\/span><span style=\"font-weight:400;\"> Seeing how the product impacted customers and how it is being used is very rewarding. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The worst part, I would say, is the stress.<\/span><span style=\"\"> When you\u2019re responsible for over 200 employees<\/span><span style=\"font-weight:400;\"> and their families, it causes a lot of stress. You can\u2019t even really take vacations \u2014 you\u2019ll always be connected and thinking about your company. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My advice to entrepreneurs would be to just go for it. <\/span><span style=\"\">If you keep thinking about each and<\/span><span style=\"font-weight:400;\"> every detail of the business before you launch, you never will go to market. You won\u2019t be able to test your idea unless you execute it and keep hustling until you find the optimal product-market fit. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The most important KPIs I look at everyday are top line sales and bottom line growth.<\/span><span style=\"font-weight:400;\"> Additionally, customer feedback and satisfaction, along with delivery and fulfillment measurements are crucial. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">It is very true that being the founder of a startup is a lonely journey. <\/span><span style=\"\">You have to be super<\/span><span style=\"font-weight:400;\"> positive and optimistic. You become the go-to person when problems need to be solved. No one will motivate you or solve your problems for you. That\u2019s why every founder needs to have an escape to keep their mental health in check; something that helps alleviate the stress and negative energy. This can include traveling, sports, music etc. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We\u2019re launching in Saudi Arabia this month. <\/span><span style=\"\">Ariika is focusing on expanding internationally,<\/span><span style=\"font-weight:400;\"> including Europe and the GCC region, and we launched in Australia a month ago. We\u2019ve raised a total of USD 1.2 mn until today from a group of angel investors. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I believe that every founder should build their business like they never plan to exit. <\/span><span style=\"\">What<\/span><span style=\"font-weight:400;\"> makes your company attractive is how solid it is, and if you build it like you\u2019ll always depend on it and grow it, it will become solid. That is when exit options will automatically make themselves visible because the company itself is standing on solid footing. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The majority of my family is very supportive of my entrepreneurial life. <\/span><span style=\"\">I\u2019m married and<\/span><span style=\"font-weight:400;\"> have a daughter. They\u2019re very adamant to keep up with my lifestyle, in which I work between 12-14 hours a day. But I keep Friday clear of any work commitments. This day is reserved for quality time with the family. I also believe it\u2019s not about the quantity of hours or days you spend with your family, but rather about the quality of the time you spend with them. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My favorite books are usually biographies of founders that started from scratch and built<\/span><span style=\"font-weight:700\"> multi-mn-USD brands.<\/span><span> Examples are <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.amazon.com\/Shoe-Dog-Phil-Knight\/dp\/1508211809\" style=\"\">The Shoe Dog<\/a><\/span><span> by Phil Knight, the founder of Nike, and <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.amazon.com\/Everything-Store-Jeff-Bezos-Amazon-ebook\/dp\/B00BWQW73E\" style=\"\">The Everything Store: Jeff Bezos and the Age of Amazon<\/a><\/span><span style=\"font-weight:400;\"> by Brad Stone.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The last great thing I watched was Succession<\/span><span style=\"font-weight:400;\">, the last season of which is running now. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Breadfast, Paymob and MaxAb are a few of the many great startups that are currently<\/span><span style=\"font-weight:700\"> flourishing in Egypt.<\/span><span> They\u2019re all doing an amazing job, as they\u2019re not only building a company but actually solving problems while navigating the tough landscape in Egypt. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ariika is a one-stop shop for everything home related<\/p>\n","protected":false},"author":1,"featured_media":585984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7357],"tags":[7033,633,8297,1530,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-585983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-of-the-week","tag-ariika","tag-enterprisepm","tag-fashion","tag-founder-of-the-week","tag-startups","wpautop","entry"],"acf":{"mongo_id":"5295191f-5933-40b2-87d0-8aea31657ca4","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/5\/90.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Meet 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