{"id":585449,"date":"2023-04-18T00:00:00","date_gmt":"2023-04-18T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/04\/18\/meet-our-founder-of-the-week-salma-osman-founder-of-salma-osman-bridal\/"},"modified":"2023-04-18T00:00:00","modified_gmt":"2023-04-18T00:00:00","slug":"meet-our-founder-of-the-week-salma-osman-founder-of-salma-osman-bridal","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/04\/18\/meet-our-founder-of-the-week-salma-osman-founder-of-salma-osman-bridal\/","title":{"rendered":"Meet our founder of the week: Salma Osman, founder of Salma Osman Bridal"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">OUR FOUNDER OF THE WEEK- <\/span><span style=\"\">Every Tuesday, Founder of the Week looks at how a<\/span><span> successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is Salma Osman, founder of <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/salmaosmanbridal\/?hl=en\" style=\"\">Salma Osman Bridal<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My name is Salma Osman and I founded my dress-making business Salma Osman Bridal<\/span><span style=\"font-weight:700\"> five years ago.<\/span><span style=\"font-weight:400;\"> I had wanted to do something that I genuinely enjoy and am passionate about and that\u2019s how the business came to life. We started with designing and producing evening wear, before pivoting to wedding gowns. My mom, who had always been into fashion, also joined the company.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Starting my own business right after graduating from university made it very hard to<\/span><span style=\"font-weight:700\"> balance my personal life with my work. <\/span><span style=\"font-weight:400;\">Long hours, disappointments, failed attempts, building the team \u2014 those were all things I had to struggle with. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">But the biggest challenge I faced was finding talent that was up to global standards. <\/span><span style=\"\">We<\/span><span style=\"font-weight:400;\"> had to train a lot of people to be able to reach haute couture standards due to the lack of skill in the industry in Egypt. So, building the team was extremely challenging and took a few years. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The best part of my job is the feeling of working with a girl on the most important dress<\/span><span style=\"font-weight:700\"> of her life.<\/span><span style=\"font-weight:400;\"> Seeing the reactions of her mum and herself is the most emotional and most rewarding part of the journey. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The worst part is having to put a cheerful face on all the time. <\/span><span style=\"\">You have to put your mood<\/span><span style=\"font-weight:400;\"> aside and put your happy face on. It\u2019s not just a desk job where you\u2019re mostly working with a computer \u2014 it\u2019s a social job and it\u2019s super fun, but sometimes I need a break. Additionally, I really like my own space. I\u2019m not big on going out and attending events. So, as much as I love what I do, it does become draining sometimes, especially on my hard days. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The job allows me to do things on my own time. <\/span><span style=\"\">We take a limited number of clients every<\/span><span style=\"font-weight:400;\"> month, which makes me able to only take morning appointments and therefore, it\u2019s not negatively affecting me.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My advice to those who want to start their own business is to be persistent. <\/span><span style=\"\">Have the goal<\/span><span style=\"font-weight:400;\"> in mind that is focused and specific, and that entails something that you\u2019re good at. Pick something where you feel like you have an edge and talent.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The most important KPI I look at is our customer base and its specifics.<\/span><span style=\"\"> The geography<\/span><span style=\"font-weight:400;\"> and range of our clients is important. I also look at how fast we get each dress right.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I usually turn to my mum or my husband when I need advice on something<\/span><span style=\"\">, depending on<\/span><span style=\"font-weight:400;\"> the problem. My family is very supportive and encouraging. They\u2019re proud of me and all give me advice all the time. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I don\u2019t think being the founder of a startup has to be a lonely journey.<\/span><span style=\"\"> If you\u2019re surrounded<\/span><span style=\"font-weight:400;\"> by your support system and have people that cheer you on and pick you up when things are bad, it is not lonely at all. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">So far, Salma Osman Bridal is bootstrapped and raising investment is not on the horizon<\/span><span style=\"font-weight:700\"> for us. <\/span><span>However, if we do <\/span><span>brach<\/span><span style=\"font-weight:400;\"> out internationally, I would consider raising VC investment. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">One of the startups out there that I think is killing it is <\/span><span style=\"font-weight:700\">Breadfast<\/span><span style=\"font-weight:700\">.<\/span><span style=\"\"> I use it myself every day \u2014 it<\/span><span style=\"font-weight:400;\"> makes things easy and convenient. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">If I wasn\u2019t doing Salma Osman Bridal, I would probably start a business that would help<\/span><span style=\"font-weight:700\"> make life more convenient for moms. <\/span><span>In my freetime, I spend time with my family and three kids. Everyone is so busy and always on the go, so I would do something along the lines of ready-made meals or a supermarket that sells ready-made meals. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salma Osman Bridal is a customized wedding gown atelier<\/p>\n","protected":false},"author":1,"featured_media":585450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7357],"tags":[633,8297,1530,7003,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-585449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-of-the-week","tag-enterprisepm","tag-fashion","tag-founder-of-the-week","tag-salma-osman-bridal","tag-startups","wpautop","entry"],"acf":{"mongo_id":"07fd5744-7954-4b56-a4fc-75a6dc2b690a","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/4\/708.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Meet our founder of the week: Salma Osman, founder of Salma Osman Bridal","related_issue":[585435],"teaser":"Salma Osman Bridal is a customized wedding gown atelier","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/4\/.0235f44d-039a-4303-a334-7303d27d8fc5.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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