{"id":584814,"date":"2023-04-05T00:00:00","date_gmt":"2023-04-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/04\/05\/bard-or-chatgpt-plus-choose-your-fighter-ip-rights-in-the-film-industry-are-being-upended-by-ai\/"},"modified":"2023-04-05T00:00:00","modified_gmt":"2023-04-05T00:00:00","slug":"bard-or-chatgpt-plus-choose-your-fighter-ip-rights-in-the-film-industry-are-being-upended-by-ai","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/04\/05\/bard-or-chatgpt-plus-choose-your-fighter-ip-rights-in-the-film-industry-are-being-upended-by-ai\/","title":{"rendered":"Bard or ChatGPT Plus: Choose your fighter + IP rights in the film industry are being upended by AI"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">Who does it better, Google\u2019s Bard or Microsoft\u2019s ChatGPT Plus? <\/span><span style=\"\">The <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ft.com\/content\/15e781a9-af8d-4b1c-9ebc-9cf100b8db36\" style=\"\">Financial Times<\/a><\/span><span style=\"\"> put AI<\/span><span style=\"font-weight:400;\"> chatbots to the test to find out whether artificial intelligence systems can provide users with coherent, accurate answers that also demonstrate some semblance of human creativity and imagination. To answer that question, the experiment\u2019s queries included telling \u2014 and explaining \u2014 a joke, imagining a conversation between Vladimir Putin and Xi Jinping, and predicting stock performance to guide purchasing decisions. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">What did the results show? <\/span><span style=\"\">Some questions yielded more satisfying results than others.<\/span><span> Bard\u2019s access to Google did not, surprisingly, seem to enhance the quality of the bot\u2019s answers. ChatGPT tended to deliver responses that felt less forced than its <\/span><span>competitor\u2019s<\/span><span style=\"font-weight:400;\"> \u2014 despite its command of knowledge only going back to September 2021. Overall, there were no major discrepancies between the two bots and the article concludes that the \u201crobots aren\u2019t coming just yet, but they are not a mn miles off.\u201d<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">The rise of AI is changing intellectual property rights, spurring debate in the film industry<\/span><span style=\"font-weight:700\"> in particular<\/span><span>, the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.wsj.com\/articles\/ai-chatgpt-hollywood-intellectual-property-spongebob-81fd5d15\" style=\"\">Wall Street Journal<\/a><\/span><span> writes<\/span><span style=\"font-weight:400;\">. While courts begin to grapple with the very real ramifications of the soon-to-be normative prevalence of AI as a creative force, the revolutionary technology is also raising philosophical questions. Specifically, is there such a thing as purely novel knowledge production or is all creation based on reclaiming previous creative endeavors? A risk AI softwares incur is how \u201cthese engines can generate our intellectual property in new ways, and that is out in the hands of the public,\u201d Paramount Global\u2019s technology chief Phil Wiser was quoted as saying. Hollywood is worried about how AI can circumvent traditional IP laws by tweaking artwork just enough to fly under the radar.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">But the industry is pushing back to protect its assets: <\/span><span style=\"\">A website, created by creatives and<\/span><span style=\"font-weight:400;\"> engineers calling themselves \u201cSpawning,\u201d aims to support artists by allowing them to choose not to have their work used by AI softwares. Paramount is also doing something similar to protect its characters, images, and other creative property to ensure that royalties are paid whenever its assets are used. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The promise of AI: <\/span><span style=\"\">While the new technology raises numerous concerns, like the prospect of<\/span><span> replacing jobs \u2014 even in creative industries as film editing, dubbing, and translation are beginning to rely on systems rather than people \u2014 it also promises immense financial incentives. Tedious work that often requires endless hours can be automated and completed within minutes and special effects can be accomplished for a fraction of the cost, for instance. But, luckily, the one area where AI cannot compete with humans \u2014 at least not yet \u2014 is creativity as AI is limited within the confines of the data it is fed. Which means that \u201c[people are] going to have to be more creative; more human and more creative than machines,\u201d film producer Jason Blum told the newswire. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bard surprisingly doesn\u2019t leverage its access to Google\u2019s search engine very well<\/p>\n","protected":false},"author":1,"featured_media":584815,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,6641,633,667,638,1143,462],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-584814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-chatgpt","tag-enterprisepm","tag-film","tag-for-your-commute","tag-google","tag-microsoft","wpautop","entry"],"acf":{"mongo_id":"49c3ce94-9f9e-4604-96e8-0012a46e1a07","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/4\/244.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[584809],"teaser":"Bard surprisingly doesn\u2019t leverage its access to Google\u2019s search engine very well","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/4\/.458b9853-ab2a-4bc5-932d-f316e248b4e2.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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