{"id":584462,"date":"2023-03-30T00:00:00","date_gmt":"2023-03-30T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/30\/here-are-some-of-ramadans-most-viewed-ads\/"},"modified":"2023-03-30T00:00:00","modified_gmt":"2023-03-30T00:00:00","slug":"here-are-some-of-ramadans-most-viewed-ads","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/30\/here-are-some-of-ramadans-most-viewed-ads\/","title":{"rendered":"Here are some of Ramadan\u2019s most viewed ads"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">Have Ramadan jingles completely taken over your mind like us or are you normal? <\/span><span style=\"font-weight:400;\">How is it that even after we have refined the speed of our \u201cskip ad\u201d button-hitting skills into a competitive sport, we still end up learning all the songs by heart? But we have to hand it to the creatives in the industry: Some of that stuff is pretty good. And let\u2019s face it, it\u2019s part of the holy month\u2019s charm. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Vodafone is leading the telecom behemoths with 20 mn views on Youtube <\/span><span>as Amr Diab\u2019s unmistakable voice reminds us of all the people whose unwavering love and support make life worth living. Parents, friends, partners \u2014 the ad is about being grateful for the proverbial backbones we sometimes take for granted. Mo Salah, his wife Magi, and their two little girls make a <\/span><span>heartwarming<\/span><span> appearance that gets us all emotional when the football megastar holds his wife as the lyrics describe how she believed in him and stuck with him through it all (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.youtube.com\/watch?v=eD70ELGsYOU\" style=\"\">watch, runtime 2:52<\/a><\/span><span style=\"font-weight:400;\">). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Etisalat opted for an inspirational message about being your own competition.<\/span><span> The ad featured some of the country\u2019s most recognizable faces including musician and composer Omar Khairat, singer Wegz, and squash champion Nour El Tayeb \u2014 twofold. The idea being to promote the fact that the only person you must challenge and surpass is the one you see in the mirror (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.youtube.com\/watch?v=yWKYNSLdgBM\" style=\"\">watch, runtime 2:03<\/a><\/span><span>). It\u2019s an interesting take, but we can\u2019t help but see the uncanny similarities with this Porsche ad (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.youtube.com\/watch?v=2DJw1--8Tcs\" style=\"\">watch, runtime: 1:00<\/a><\/span><span style=\"font-weight:400;\">).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">WE kept things light and cheerful with Donia Samir Ghanem <\/span><span>as she recounts all our favorite things about Ramadan \u2014 from big gatherings, to favorite desserts, outings and more (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.youtube.com\/watch?v=r2pDkRk22-0\" style=\"\">watch, runtime 2:16<\/a><\/span><span style=\"font-weight:400;\">). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Orange, however, did not take any prisoners and hit us right in the feels<\/span><span> with an ode to the go-getters: The working moms, job-seeking youth, and small business owners. Luckily the clip ends on a happy note with all their hard work being rewarded as Hussein al Jasmi serenades us about \u201cRizq,\u201d or how God provides. The anthropologically-inclined among us might rightfully see this as a nod of encouragement to all those currently undergoing financial stress (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.youtube.com\/watch?v=bResagxdWu8\" style=\"\">watch, runtime 2:34<\/a><\/span><span style=\"font-weight:400;\">).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Memaar al Morshedy\u2019s ad charmed us thanks to the graceful <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;font-weight:700;\"><a href=\"https:\/\/www.instagram.com\/razanejammal\/?hl=en\" style=\"\">Razane Jammal<\/a><\/span><span style=\"font-weight:700\">. <\/span><span>The Lebanese-British actress was featured dancing and singing along with Mahmoud el Esseily as they danced on a beach to promote the developer\u2019s latest coastal community, <\/span><span>Zahra <\/span><span>(<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.youtube.com\/watch?v=L2KvPXos7I8\" style=\"\">watch, runtime 2:53<\/a><\/span><span style=\"font-weight:400;\">).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Talaat Moustafa Group (TMG) has not one, but two lengthy commercials for Madinaty.<\/span><span> The first one, which features actor Karim Abdel Aziz, is a documentary-length ad <\/span><span>for <\/span><span>the gated city, which reportedly houses a staggering 600k people (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.youtube.com\/watch?v=GKo2GhRhGRw\" style=\"\">watch, runtime 3:31<\/a><\/span><span>). The second video is less factual and leans more towards the typical gated community-style ad with Amr Diab taking over the soundtrack (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.youtube.com\/watch?v=B4QweiV-wKY\" style=\"\">watch, runtime 2:13<\/a><\/span><span style=\"font-weight:400;\">).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We can\u2019t conclude without a tip of the hat \u2014 or a standing ovation \u2014 to Sir Magdy Yacoub. <\/span><span>At this point, we have perfected sobbing in front of our screens down to a science. And we are sure you will too. The famous cardiothoracic surgeon\u2019s renowned institution \u2014 the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.myf-egypt.org\/\" style=\"\">Magdi Yacoub Heart Foundation<\/a><\/span><span> \u2014 is behind an ad where we are reminded of the strength of the littles. The commercial\u2019s song, performed by Angham and Esseily, pays homage to young patients suffering from heart conditions and reminds us of our collective responsibility to do everything in power to alleviate their pain so that they may enjoy the blissful childhoods all kids deserve (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.youtube.com\/watch?v=0ssa0Q_omNU\" style=\"\">watch, runtime 1:36<\/a><\/span><span>).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This season\u2019s ads are keeping up the Ramadan spirit<\/p>\n","protected":false},"author":1,"featured_media":584463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9739],"tags":[633,1032,2747],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-584462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-television","tag-enterprisepm","tag-ramadan","tag-television","wpautop","entry"],"acf":{"mongo_id":"1d1b4893-5ad8-40a5-bf99-e4144a159773","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/3\/692.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[584444],"teaser":"This season\u2019s ads are keeping up the Ramadan spirit","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/3\/.f250b89a-42c7-4696-9d00-c5b739d84ac7.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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