{"id":583550,"date":"2023-03-12T00:00:00","date_gmt":"2023-03-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/12\/norse-mythologys-god-of-gods-goes-way-back-cooks-legacy-at-apple-is-riding-on-its-new-mixed-reality-headset\/"},"modified":"2023-03-12T00:00:00","modified_gmt":"2023-03-12T00:00:00","slug":"norse-mythologys-god-of-gods-goes-way-back-cooks-legacy-at-apple-is-riding-on-its-new-mixed-reality-headset","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/12\/norse-mythologys-god-of-gods-goes-way-back-cooks-legacy-at-apple-is-riding-on-its-new-mixed-reality-headset\/","title":{"rendered":"Norse mythology\u2019s god of gods goes way back + Cook\u2019s legacy at Apple is riding on its new mixed-reality headset"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">Nordic god Odin was worshiped 150 years earlier than scientists once thought:<\/span><span style=\"\"> Scientists<\/span><span> in Denmark have discovered inscriptions on a gold pendant that trace belief in the Nordic deity back to the 5th century, not the second half of the 6th century as was previously thought, according to the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/apnews.com\/article\/gold-god-odin-norse-denmark-buried-ca2959e460f7af301a19083b6eec7df4?utm_source=ForYou&utm_medium=HomePage&utm_id=Taboola\" style=\"\">Associated Press<\/a><\/span><span>. The discovery, which is part of an archaeological treasure the scientists unearthed in 2020, is dubbed the Vindelev Hoard after the village where it was discovered, includes nearly one kilogram of gold, roman coins, and jewelry. <\/span><span>Inscriptions on gold pendants reading \u201cHe is Odin\u2019s man\u201d in the native runic alphabet reference a mysterious leader or king.<\/span><span style=\"font-weight:400;\">Not only are they \u201cone of the best executed runic inscriptions,\u201d according to expert Lisbeth Imer, they are also rare to come by. These inscriptions are therefore particularly valuable because they shed light on the Nordic people\u2019s religious beliefs, how they honored their gods, and the historical timelines through which they did so. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Who is Odin, exactly?<\/span><span style=\"\"> In Norse mythology, <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/norse-mythology.org\/gods-and-creatures\/the-aesir-gods-and-goddesses\/odin\/\" style=\"\">Odin is the god of gods<\/a><\/span><span style=\"\"> \u2014 venerated but not<\/span><span> without controversy. Full of contradictions, he is the god of poetry, but also the god of war who bears no particular interest in principles of fairness and justice. An interesting feature when considering the importance of conquest in Nordic history: A topic that gained a lot of interest lately thanks to a plethora of <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.press\/stories\/2022\/02\/28\/the-downfall-of-the-viking-civilization-is-captured-in-spinoff-valhalla-sweat-by-bill-hayes-explores-movement-throughout-the-ages-65975\/\" style=\"\">shows about Vikings<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">New innovation at Apple puts Cook\u2019s legacy at the forefront of the company:<\/span><span style=\"\">Tim Cook\u2019s<\/span><span> legacy at Apple may depend on the success or failure of the tech giant\u2019s first wholly new computing platform developed under his leadership, reports the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ft.com\/content\/86b99549-0648-4c23-ab6e-642a4ba51dff\" style=\"\">Financial Times<\/a><\/span><span style=\"font-weight:400;\">. Apple has seen spectacular growth under Cook, with its market capitalization ballooning to around USD 2.4 tn today from around USD 350 bn in 2011, but the company has been criticized for \u201citerating on new ground\u201d rather than breaking new ground with its products.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Enter Cook\u2019s legacy product \u2014 a mixed-reality headset:<\/span><span style=\"\"> Shaped like giant ski goggles, the<\/span><span> headset allows users to watch 3D immersive video, perform interactive workouts or chat with realistic avatars on a revamped FaceTime. Coming in at USD 3k apiece, only around 1 mn units are expected to sell in the device\u2019s first year. Apple\u2019s industrial design team have cautioned Cook to practice patience with the launch of the headset, wanting to delay until a more lightweight version is technically feasible. Cook, however, is pressing ahead with the debut, expected for June \u2014 an indicator of changing power dynamics at Apple, with the once all-powerful design team coming up short. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nordic god Odin was worshiped 150 years earlier than scientists once thought: Scientists in Denmark have discovered inscriptions on a gold pendant that trace belief in the Nordic deity back to the 5th century, not the second half of the 6th century as was previously thought, according to the Associated Press. The discovery, which is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":583551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[184,504,633,638,412],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-583550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-apple","tag-archaeology","tag-enterprisepm","tag-for-your-commute","tag-history","wpautop","entry"],"acf":{"mongo_id":"fe4fe1b1-f52b-4d63-8d6e-a523cc0c3140","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/3\/Odin-1600px.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[583545],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/3\/.5d8b10dd-67c9-4517-b91b-ad4f672340b1.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Norse mythology\u2019s god of gods goes way back + Cook\u2019s legacy at Apple is riding on its new mixed-reality headset - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/03\/12\/norse-mythologys-god-of-gods-goes-way-back-cooks-legacy-at-apple-is-riding-on-its-new-mixed-reality-headset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norse mythology\u2019s god of gods goes way back + Cook\u2019s legacy at Apple is riding on its new mixed-reality headset\" \/>\n<meta property=\"og:description\" content=\"Nordic god Odin was worshiped 150 years earlier than scientists once thought: Scientists in Denmark have discovered inscriptions on a gold pendant that trace belief in the Nordic deity back to the 5th century, not the second half of the 6th century as was previously thought, according to the Associated Press. 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