{"id":582732,"date":"2023-03-16T00:00:00","date_gmt":"2023-03-16T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/16\/hilton-to-open-13-new-hotels-in-egypt-by-2028\/"},"modified":"2023-03-16T00:00:00","modified_gmt":"2023-03-16T00:00:00","slug":"hilton-to-open-13-new-hotels-in-egypt-by-2028","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/16\/hilton-to-open-13-new-hotels-in-egypt-by-2028\/","title":{"rendered":"Hilton to open 13 new hotels in Egypt by 2028"},"content":{"rendered":"

<\/span>Spotlight: JJ Sleiffer, Hilton\u2019s president for the Middle East, Africa and Turkey. <\/span>JJ Sleiffer <\/span>(<\/span>LinkedIn<\/a><\/span>) started working at Hilton in 1990 as chief steward at Hilton Amsterdam and climbed the corporate ladder over the following years, becoming a regional exec for the hotel\u2019s European operations a decade ago. For a little over two years now he\u2019s been managing 186 hotels as the company\u2019s president for the Middle East, Africa and Turkey. <\/span><\/p>\n

Hilton plans to nearly double the portfolio of properties it operates in Egypt over the next <\/span>3-5 years<\/span> to reach 27 from a <\/span>current 14<\/a><\/span>, he tells us. The company is looking to hire 2k more employees here in the next three years, adding to its current workforce of around 6.5k people, he adds. <\/span><\/p>\n

Two new locations to launch this summer: <\/span>Hilton will introduce the Waldorf Astoria brand to <\/span>Egypt with the opening of <\/span>Waldorf Astoria Cairo Heliopolis<\/span>, and is also planning to open the doors of the<\/span> Hilton Cairo Nile Maadi<\/span>, both this summer, Sleiffer says. Both hotels had been set to launch this spring, according to earlier statements from the company (<\/span>here<\/a><\/span> and <\/span>here<\/a><\/span>). The Waldorf Astoria Heliopolis has been in the works <\/span>since 2018<\/a><\/span>. The company is also set to fully refurbish its downtown Conrad Cairo hotel by the end of 2023, he adds. <\/span><\/p>\n

We sat down with Sleiffer at the Hilton Cairo Heliopolis to talk more about the company\u2019s <\/span>expansion plans in Egypt<\/span>, against the backdrop of changing dynamics in the sector following the pandemic, the war in Ukraine, and the Madbouly government\u2019s <\/span>target<\/a><\/span> to double the number of tourists to Egypt to 30 mn annually by 2028. Below are edited excerpts from our conversation.<\/span><\/p>\n

ENTERPRISE: What can you tell us about how Hilton\u2019s local business has rebounded from the pandemic?<\/span><\/p>\n

JJ<\/span>: <\/span>In 2022, we welcomed nearly 500k international guests at our properties in Egypt \u2014 a 20% <\/span>increase from the numbers in 2019 and up 50% from 2021. Visitors from the GCC accounted for close to 25% of Hilton\u2019s international guests at its hotels in Egypt in 2022.<\/span>Our brands have been here for over 60 years, making it the company\u2019s longest operating market in the Middle East. <\/span><\/p>\n

E: How have you been dealing with the impact of the Russia-Ukraine war on tourism to Egypt? How has it impacted your business and the industry at large?<\/span><\/p>\n

JJ: <\/span>The number of flights to Egypt from Russia and Ukraine diminished rapidly when the conflict started, but luckily we're not dependent on one particular market. <\/span><\/p>\n

We have seen a lot of travel agents start to put more business into Egypt and that translated into a big uptake out of the US, UK, Saudi Arabia, and Kuwait. In 2022, we saw a 60% y-o-y increase in room bookings from the US and 20% from the UK. Bookings doubled on average from our top five European markets \u2014 Spain, France, Germany, Poland, and Italy.<\/span><\/p>\n

Don't forget that there was a lot of pent-up demand post-covid. People were desperate to travel and make that trip of a lifetime. They want to come to Egypt. I flew in with British Airways and the plane was full.<\/span><\/p>\n

E: Many in the industry are closely following the government\u2019s tourism strategy, which aims to double the inflow of tourists to Egypt to 30 mn a year by 2028. What do you think needs to be done to achieve this ambitious target?<\/span><\/p>\n

JJ: <\/span>I think we all agree that we want to bring the service level up. If you want to get 30 mn visitors, you have to make sure that the service is even better than it is now.<\/span><\/p>\n

We need to have branded hotels in the places where people want them \u2014 Luxor, Aswan, Cairo and other cities too. We also have to bring home some of those Egyptians who have been learning the trade in more advanced markets to make sure we really up the game here. <\/span><\/p>\n

It\u2019s also all the more important to work on training people. That\u2019s something that Hilton is very good at, and to the end we have several partnerships with local vocational schools to build the next generation of industry leaders. <\/span><\/p>\n

E: Generally speaking, there are two ways to grow the tourism industry \u2014 upping the number of arrivals, and increasing the spend per tourist. What do you think should be the focus?<\/span><\/p>\n

JJ: <\/span>I think it should be both. I think the share of wallet is very, very important, and Egypt is already making strides on that front by offering more experiences across the country. Egypt is big enough to have many things to do, and small enough to do them all in one trip. People want to do beach and culture on the same day without having to make a long trip or fly and Egypt has that, as well as a longstanding culture of hospitality. I think Egypt really has to capture that legacy of hospitality and make sure the quality of service is of the highest standard.<\/span><\/p>\n

E: What do you think we need to be doing to promote the industry abroad?<\/span><\/p>\n

JJ: <\/span>Well, last year\u2019s <\/span>\u201cFollow the Sun\u201d campaign<\/a><\/span> by the Tourism Ministry was impressive and I think we need more of that. It was screened on CNN and across social media platforms, targeting tourists from the UK, Germany, Italy, France and the US. <\/span><\/p>\n

The opening of the <\/span>Grand Egyptian Museum (GEM)<\/a><\/span> is another big focus. Everybody is talking about it and they really did very well at creating this hype around it. I think it's going to be fabulous. <\/span><\/p>\n

E: From a policy perspective, what else could be done to shore up the industry?<\/span><\/p>\n

JJ: <\/span>There are excellent policies being rolled out to support the demand you\u2019re looking to get \u2014 for example, making <\/span>electronic visas available<\/a><\/span> to visitors from more countries last year is a great policy, making it easier for visitors from 180 countries to visit Egypt. So things are looking better and we've seen the impact of that on the hotel industry. <\/span><\/p>\n

Another thing that has already been in the government\u2019s focus for a long time is building new infrastructure to make it easier for visitors to get around and see more of the country, giving them the chance to drive themselves around \u2014 especially since some don't necessarily want to be in groups all the time.<\/span><\/p>\n

I met with Tourism Minister Ahmed Issa during my trip and he has a clear focus on overhauling the industry over the next couple of years. I told the minister that we will be working to get more investors to our brands and develop certain areas in Egypt. <\/span><\/p>\n

I also told the minister that we are happy to help them set up systems and work with them on imagining what future hotels should look like. Maintaining the highest possible fire and other life safety codes comes top of the list. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The company will open two hotels in Cairo this summer<\/p>\n","protected":false},"author":1,"featured_media":582733,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7279],"tags":[335,72,955,6749,2073,238],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-582732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight","tag-coffee-with","tag-enterpriseam","tag-hospitality","tag-jj-sleiffer","tag-spotlight","tag-tourism","wpautop","entry"],"acf":{"mongo_id":"d16559a4-09f7-46d7-a662-a86a9f90eb66","order":"0","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/3\/JJ-Sleiffer-1600.jpg","photo_position":"below","homepage_title":"","full_issue_title":"Hilton to open 13 new hotels in Egypt by 2028: JJ Sleiffer","related_issue":[582719],"teaser":"The company will open two hotels in Cairo this summer","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/3\/.e00b72a9-8bf8-47d6-b0ac-72220ac98a5e.mp3"},"yoast_head":"\nHilton to open 13 new hotels in Egypt by 2028 - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/03\/16\/hilton-to-open-13-new-hotels-in-egypt-by-2028\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hilton to open 13 new hotels in Egypt by 2028\" \/>\n<meta property=\"og:description\" content=\"The company will open two hotels in Cairo this summer\" \/>\n<meta property=\"og:url\" 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\"EnterpriseAM\"","block_context":{"text":"EnterpriseAM","link":"https:\/\/enterpriseam.com\/egypt\/tag\/enterpriseam\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/12\/1160.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":631467,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/03\/19\/hilton-to-add-nine-new-hotels-in-egypt-within-five-years\/","url_meta":{"origin":582732,"position":2},"title":"Hilton to add nine new hotels in Egypt within five years","author":"enterpriseam admin","date":"19 March 2018","format":false,"excerpt":"Hilton Worldwide is planning to expand in Egypt with 2,390 rooms in nine new hotels within five years, Hilton's Vice President of Development for MENA and Turkey Carlos Khneisser tells Al Borsa. The company will focus on opening more new hotels outside Cairo, with new locations including Port Said, Ain\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":632650,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/02\/15\/hilton-opens-heliopolis-property-schedules-waldorf-astoria-for-later-this-year\/","url_meta":{"origin":582732,"position":3},"title":"Hilton opens Heliopolis property, schedules Waldorf Astoria for later this year","author":"enterpriseam admin","date":"15 February 2018","format":false,"excerpt":"The new 593-room Hilton Cairo Heliopolis began welcoming guests yesterday as part of Hilton Worldwide\u2019s plan to expand in Egypt with 1,000 hotel rooms in 2018, Al Shorouk reports. The company has also confirmed plans to re-open the currently-standing 247-room Towers Luxury Hotel as Africa\u2019s first Waldorf Astoria later this\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":645367,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/18\/hilton-to-open-first-hotel-out-of-seven-new-hotels-end-of-2018\/","url_meta":{"origin":582732,"position":4},"title":"Hilton to open first hotel out of seven new hotels end of 2018","author":"enterpriseam admin","date":"18 July 2017","format":false,"excerpt":"Hilton will open its first hotel under its new contract to manage seven establishments at the end of 2018, Vice President of MENA Operations Mohab Ghali tells Al Borsa without naming which hotel will be first under the program. Four of these hotels will be in Cairo: Hilton Nile Tower\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":635960,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/12\/18\/hilton-to-add-1000-hotel-rooms-in-egypt-in-2018-ghali\/","url_meta":{"origin":582732,"position":5},"title":"Hilton to add 1,000 hotel rooms in Egypt in 2018 -Ghali","author":"enterpriseam admin","date":"18 December 2017","format":false,"excerpt":"INVESTMENT WATCH- Hilton Worldwide is planning to add 1,000 hotel rooms in Egypt next year, vice president of operations for Egypt and North Africa Mohab Ghali said yesterday, Al Shorouk reports. Ghali had previously said that Hilton is planning on expanding in Egypt with seven hotels in Cairo, Hurghada, and\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/582732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=582732"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/582732\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/582719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/582733"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=582732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=582732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=582732"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=582732"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=582732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}