{"id":582368,"date":"2023-03-07T00:00:00","date_gmt":"2023-03-07T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/07\/toblerone-is-saying-goodbye-to-its-iconic-matterhorn-mountains-meta-is-gearing-up-for-another-round-of-job-cuts\/"},"modified":"2023-03-07T00:00:00","modified_gmt":"2023-03-07T00:00:00","slug":"toblerone-is-saying-goodbye-to-its-iconic-matterhorn-mountains-meta-is-gearing-up-for-another-round-of-job-cuts","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/07\/toblerone-is-saying-goodbye-to-its-iconic-matterhorn-mountains-meta-is-gearing-up-for-another-round-of-job-cuts\/","title":{"rendered":"Toblerone is saying goodbye to its iconic Matterhorn mountains + Meta is gearing up for another round of job cuts"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">So long, snowy mountains: <\/span><span style=\"\">The iconic Toblerone packaging will be redesigned, as the<\/span><span> chocolate bar\u2019s ingredients and manufacturing processes no longer live up to strict rules on how products qualify for the coveted \u201cSwissness\u201d iconography, reports <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.theguardian.com\/world\/2023\/mar\/05\/matterhorn-mountain-toblerone-packaging-design-switzerland\" style=\"\">the Guardian<\/a><\/span><span style=\"font-weight:400;\">. The Swiss flag and iconic Matterhorn mountain range image are being removed from Toblerone\u2019s packaging, as the chocolate makers move some of their production to Slovakia. A Toblerone bar will now read \u201cestablished in Switzerland\u201d rather than \u201cof Switzerland\u201d and its Matterhorn mountain peak will be replaced with a more generic Alpine summit.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The power of symbology:<\/span><span style=\"\"> The requirements for Swiss products are seen by many as an<\/span><span style=\"font-weight:400;\"> indicator of quality. Studies have shown that certain products branded as \u201cmade in Switzerland\u201d are sold at a 20% higher price than comparable goods from other origins. The sales price rises by up to 50% for luxury items. In 2017, a law on \u201cSwissness\u201d was introduced, that entails that products wanting to qualify as Swiss and use its imagery must consist of at least 80% of Swiss raw materials and the processes giving it its \u201cessential characteristics\u201d must have occurred in Switzerland. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Another round of layoffs at Meta? <\/span><span style=\"\">The social media giant is reportedly planning to fire<\/span><span> thousands of employees within a week driven by financial targets, <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-03-07\/meta-is-said-to-plan-thousands-more-layoffs-as-soon-as-this-week?leadSource=uverify%20wall\" style=\"\">Bloomberg<\/a><\/span><span> reports, citing people familiar with the matter. Facebook and Instagram\u2019s parent company cut as many as 11k jobs (13% of their headcount) in its first major layoff <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.press\/stories\/2022\/11\/07\/this-morning-the-cop27-leaders-summit-starts-today-meta-is-preparing-a-job-cull-of-epic-proportions-86376\/\" style=\"\">in November<\/a><\/span><span style=\"font-weight:400;\"> in a bid to streamline the company\u2019s efficiency. Executives are looking to fast-track the cuts to finalize the plan as soon as next week, before CEO Mark Zuckerberg goes on parental leave for his third child. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So long, snowy mountains: The iconic Toblerone packaging will be redesigned, as the chocolate bar\u2019s ingredients and manufacturing processes no longer live up to strict rules on how products qualify for the coveted \u201cSwissness\u201d iconography, reports the Guardian. The Swiss flag and iconic Matterhorn mountain range image are being removed from Toblerone\u2019s packaging, as the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":582369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,7198],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-582368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-meta","wpautop","entry"],"acf":{"mongo_id":"cb128347-30ac-4fd6-bd3f-ea0a1b41d652","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/3\/Toblerone1600px.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[582363],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/3\/.be187c46-ba1b-4595-bcd0-21d69d21be0d.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Toblerone is saying goodbye to its iconic Matterhorn mountains + Meta is gearing up for another round of job cuts - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/03\/07\/toblerone-is-saying-goodbye-to-its-iconic-matterhorn-mountains-meta-is-gearing-up-for-another-round-of-job-cuts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toblerone is saying goodbye to its iconic Matterhorn mountains + Meta is gearing up for another round of job cuts\" \/>\n<meta property=\"og:description\" content=\"So long, snowy mountains: The iconic Toblerone packaging will be redesigned, as the chocolate bar\u2019s ingredients and manufacturing processes no longer live up to strict rules on how products qualify for the coveted \u201cSwissness\u201d iconography, reports the Guardian. 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