{"id":581861,"date":"2023-02-26T00:00:00","date_gmt":"2023-02-26T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/"},"modified":"2023-02-26T00:00:00","modified_gmt":"2023-02-26T00:00:00","slug":"de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/","title":{"rendered":"De-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain?"},"content":{"rendered":"

<\/p>\n

<\/p>\n

<\/p>\n

<\/span>De-influencers are the new influencers: <\/span>De-influencing social media followers not to buy<\/span> certain products is a not-so-new trend that started picking up again in January, the <\/span>Washington Post<\/a><\/span> reports. Tiktok users are turning the tables on the influencer industry as content creators publish videos with honest reviews about products they think are not worth buying, for poor quality or overpricing. This seems to be gaining more follower traction than ever in light of the rising cost of living demonstrated by high inflation. \u201cI think that the de-influencers are going to get such a following because negative information is believable,\u201d said marketing professor at Georgetown University, Ronnie Goodstein. While some brands are asking de-influencers to give them another chance, others go as far as paying de-influencers not to talk about them, according to Goodstein.<\/span><\/p>\n

<\/p>\n

\n

<\/span>Is China getting dethroned as king of the textile supply chain?<\/span> Western fashion brands are <\/span>veering away from a decades-long reliance on China for textile production as they navigate supply chain disruptions, higher labor and shipping costs, and labor laws, the <\/span>Financial Times<\/a><\/span> writes. UK-based shoemaker Doc Martens, for instance, outsourced just 12% of production for the 2022 autumn\/winter collection to China, down from 27% in 2020, with plans to bring the figure down to 5% this year. Spanish clothing retailer Mango is on board with the shift. \u201cWhat we\u2019re looking at is the extent to which all this global sourcing, developed over many years, might become more local,\u201d says CEO Tony Ruiz.<\/span><\/p>\n

What\u2019s driving the shift? <\/span>Supply chain chaos kick-started by covid has ramped up freight costs and triggered shipping delays as the pandemic caught up with factory workers. The financial incentive to outsource to China has also been taken away by rising wages. The average factory wage doubled from CNY 46k per year in 2013 to CNY 92k per year in 2021. The US has also <\/span>banned<\/a><\/span> cotton goods from the Xinjiang region following its alleged use of forced labor in the production of cotton. And competition at home is taking off, with European clothing retailers rushing to cut delivery times in a bid to adapt to ever-changing fashion trends.<\/span><\/p>\n

Turkey is gaining ground: <\/span>Turkey has been propping itself up as a textile hub, a position advanced by its inclusion in the EU customs union, which facilitates trade between member states. \u201cIt is a popular destination and already used by the likes of Hugo Boss, Adidas, Nike, Zara,\u201d procurement expert Simon Geale tells the FT.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

De-influencers are the new influencers: De-influencing social media followers not to buy certain products is a not-so-new trend that started picking up again in January, the Washington Post reports. Tiktok users are turning the tables on the influencer industry as content creators publish videos with honest reviews about products they think are not worth buying, […]<\/p>\n","protected":false},"author":1,"featured_media":581862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[116,6712,633,7192,638,218],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-581861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-china","tag-deinfluencers","tag-enterprisepm","tag-eu","tag-for-your-commute","tag-turkey","wpautop","entry"],"acf":{"mongo_id":"b640f81a-fe13-4fed-aa7b-19c0b00f40c8","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/1\/influencer-1600px.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[581857],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/2\/.4659108c-47aa-4586-b01a-140f83431031.mp3"},"yoast_head":"\nDe-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain?\" \/>\n<meta property=\"og:description\" content=\"De-influencers are the new influencers: De-influencing social media followers not to buy certain products is a not-so-new trend that started picking up again in January, the Washington Post reports. Tiktok users are turning the tables on the influencer industry as content creators publish videos with honest reviews about products they think are not worth buying, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-26T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"De-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain?\",\"datePublished\":\"2023-02-26T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/\"},\"wordCount\":426,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1\",\"keywords\":[\"China\",\"Deinfluencers\",\"EnterprisePM\",\"EU\",\"FOR YOUR COMMUTE\",\"Turkey\"],\"articleSection\":[\"FOR YOUR COMMUTE\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/\",\"name\":\"De-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain? - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2023-02-26T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"De-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain? - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/","og_locale":"en_US","og_type":"article","og_title":"De-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain?","og_description":"De-influencers are the new influencers: De-influencing social media followers not to buy certain products is a not-so-new trend that started picking up again in January, the Washington Post reports. Tiktok users are turning the tables on the influencer industry as content creators publish videos with honest reviews about products they think are not worth buying, […]","og_url":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2023-02-26T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"De-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain?","datePublished":"2023-02-26T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/"},"wordCount":426,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1","keywords":["China","Deinfluencers","EnterprisePM","EU","FOR YOUR COMMUTE","Turkey"],"articleSection":["FOR YOUR COMMUTE"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/","url":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/","name":"De-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain? - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1","datePublished":"2023-02-26T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/de-influencers-are-turning-the-tables-on-the-influencer-industry-will-turkey-become-the-new-king-of-the-textile-supply-chain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"De-influencers are turning the tables on the influencer industry + Will Turkey become the new king of the textile supply chain?"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/influencer-1600px.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":543312,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/01\/24\/as7ab-wala-a3az-is-stirring-quite-the-controversy-banksys-art-on-auction-in-march-influencers-can-expect-a-nice-paycheck-from-instagram-soon\/","url_meta":{"origin":581861,"position":0},"title":"As7ab wala A3az is stirring quite the controversy + Banksy\u2019s art on auction in March + Influencers can expect a nice paycheck from Instagram soon","author":"enterpriseam admin","date":"24 January 2022","format":false,"excerpt":"The Netflix pan-Arab version of the 2016 Italian film Perfect Strangers is stirring controversy, the Nationalreports. As7ab wala A3az \u2014 which shows a group of close friends playing a game where their most intimate secrets are divulged \u2014 has drawn criticism for its depiction of same-gender and extramarital relationships since\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/499.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":628148,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/06\/26\/hoteliers-finally-said-it-posting-a-picture-to-a-few-thousand-instagram-followers-doesnt-make-you-a-real-influencer\/","url_meta":{"origin":581861,"position":1},"title":"Hoteliers finally said it \u2014 posting a picture to a few thousand Instagram followers doesn\u2019t make you a real influencer","author":"enterpriseam admin","date":"26 June 2018","format":false,"excerpt":"Hoteliers finally said it \u2014 posting a picture to a few thousand Instagram followers doesn\u2019t make you a real \u2018influencer\u2019: (And yes, we absolutely despite the term \u201cinfluencer.\u201d) Hotel brands are fed up with normal people with a minor social media following touting themselves as \u201cinfluencers,\u201d according to the Atlantic.\u2026","rel":"","context":"In "Worth reading"","block_context":{"text":"Worth reading","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-reading\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/6\/707.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544636,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/14\/enterprise-explains-tik-taxing-influencers-and-content-creators\/","url_meta":{"origin":581861,"position":2},"title":"Enterprise Explains: Tik-Taxing influencers and content creators","author":"enterpriseam admin","date":"14 March 2022","format":false,"excerpt":"YouTubers and other content creators: Here\u2019s how you file your taxes. The Finance Ministry and the Tax Authority have published a manual (pdf) outlining the ins and outs of the so-called \u201cblogger tax\u201d announced last year. All YouTubers and content creators must pay income tax, while those who earn over\u2026","rel":"","context":"In "Tax"","block_context":{"text":"Tax","link":"https:\/\/enterpriseam.com\/egypt\/category\/tax\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/168.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":597006,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/08\/10\/china-stocks-up-on-nvidia-chips-ahead-of-stricter-us-export-restrictions-catch-on-the-latest-gen-z-work-trend\/","url_meta":{"origin":581861,"position":3},"title":"China stocks up on Nvidia chips ahead of stricter US export restrictions + Catch on the latest Gen Z work trend","author":"enterpriseam admin","date":"10 August 2023","format":false,"excerpt":"The \u201clazy-girl job\u201d is all about finding work-life balance with a reasonable job","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/8\/522.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":681731,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/18\/reach-vs-relevance-the-influencer-problem-in-egypts-fb-scene\/","url_meta":{"origin":581861,"position":4},"title":"Reach vs. relevance: The influencer problem in Egypt\u2019s F&B scene","author":"enterpriseam admin","date":"18 January 2026","format":false,"excerpt":"Across the F&B sector, we found skepticism, shrinking budgets, and growing backlash against paid endorsements","rel":"","context":"In "PR"","block_context":{"text":"PR","link":"https:\/\/enterpriseam.com\/egypt\/category\/pr\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/603.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":605861,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/09\/06\/openai-ceo-gets-indonesias-golden-visa-big-oil-using-influencers-to-greenwash-their-names\/","url_meta":{"origin":581861,"position":5},"title":"OpenAI CEO gets Indonesia\u2019s Golden Visa + Big oil using influencers to greenwash their names","author":"enterpriseam admin","date":"6 September 2023","format":false,"excerpt":"The Golden Visa program was launched last week to help draw foreign investment","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/581861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=581861"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/581861\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/581857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/581862"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=581861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=581861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=581861"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=581861"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=581861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}