{"id":580973,"date":"2023-01-30T13:28:14","date_gmt":"2023-01-30T13:28:14","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/30\/yes-your-eyes-are-deceiving-you\/"},"modified":"2023-01-30T13:28:14","modified_gmt":"2023-01-30T13:28:14","slug":"yes-your-eyes-are-deceiving-you","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/30\/yes-your-eyes-are-deceiving-you\/","title":{"rendered":"Yes, your eyes are deceiving you"},"content":{"rendered":"

<\/a> Deepfakes \u2014 where are they now? <\/strong>When the world was first introduced to the concept of \u201cdeepfakes\u201d in 2017, every news outlet was quick to warn of the new tech phenomenon, predicting that it would make misinformation even more widespread and harder to debunk. Almost six years later and deepfakes, while never far from the headlines, haven\u2019t exactly triggered the catastrophe that was predicted. So what is the technology being used for now?<\/p>\n

First things first: What are deepfakes? <\/strong>Deepfakes use machine learning, AI, and deep learning technology<\/a> to manipulate visual content, replacing one person\u2019s image with another or adding content to an already existing video. The world was first introduced to deepfakes more than five years ago by a Reddit user of the same username, who shared an NSFW video that superimposed the faces of celebrities on explicit content without their consent, according to AI-focused platform Decoder<\/a>.<\/p>\n

The tech caused an immediate \u2014 and justified \u2014 backlash: <\/strong>Linked to abuse and misinformation from the start, the spread of deepfake tech has been slowed by concerns from the public, private firms, and policymakers. \u201cBefore the alarm was raised on these issues, you had no policies by social media companies to address this \u2026 Now you have policies and a variety of actions they take to limit the impact of malicious deepfakes,\u201d AI expert Aviv Ovadya told The Atlantic<\/a>. Social media platforms have started to look out for deepfakes using content moderation and human and software detection methods.<\/p>\n

But the inevitable cannot be stopped, only delayed: <\/strong>Some experts say that despite attempts to control the tech, deepfakes are bound to take off within a few years as AI becomes smarter and more advanced. TikTok, Snapchat and Instagram filters all already integrate some form of deepfake tech to change and enhance images. The website Deepfakes Web allows users to create their own deepfake content. And a number of less advanced applications have popped up allowing users to create GIFs from still images.<\/p>\n

Deepfakes are big business on TikTok: <\/strong>A Tom Cruise deepfake Tiktok account by the username DeepTomCruise<\/a> has accumulated 3.8 mn followers (the account is aiming for parody rather than trying to pass itself off as Cruise.) Cruise not your bag? There are also deepfake accounts for the likes of Keanu Reeves<\/a>, Harry Styles<\/a> and Justin Bieber and his wife Hailey<\/a>.<\/p>\n

But deepfakes still have a way to go before they\u2019re interchangeable with the real thing. <\/strong>Although the whole appeal of deepfakes is that they should be identical to the real thing, a study at Cornell University<\/a> found that people are more likely to detect fake video or audio than they are to identify inaccuracies in written text. Some say that\u2019s because the tech isn\u2019t quite there yet. In one example, viewers of a clip of Ukranian President Volodymyr Zelensky<\/a>surrendering to his Russian counterpart Vladimir Putin were able to identify the content as fake thanks to Zelensky\u2019s oversized head and questionable accent.<\/p>\n

Where do policymakers stand? <\/strong>The World Intellectual Property Organization believes (pdf)<\/a> that deepfakes have the potential to violate human rights, privacy rights and personal data protection rights, as well as raising questions over copyright and attribution. European laws<\/a> allow for victims of deepfakes to exercise their \u201cright to be forgotten\u201d if the content shared is inaccurate, under which the content should be erased \u2014 though that\u2019s much easier said than done. China<\/a>, the EU<\/a>, and several US states<\/a> have in recent years put out regulation attempting to clamp down on misinformation through deepfakes.<\/p>\n

Deepfakes likely can\u2019t be stopped. But improved media literacy could stop us from falling for them. <\/strong>Deepfakes are the latest in a long chain of means to alter or falsify audio, images, and video, all of which have become more common with the rise of the digital age. That makes it all the more crucial that societies double down on teaching media and digital literacy \u2014 which helps people identify the sources they can trust, pick up on inconsistencies and inaccuracies in media, and take everything they read, see, or hear with a grain of salt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Deepfakes \u2014 where are they now? When the world was first introduced to the concept of \u201cdeepfakes\u201d in 2017, every news outlet was quick to warn of the new tech phenomenon, predicting that it would make misinformation even more widespread and harder to debunk. Almost six years later and deepfakes, while never far from the […]<\/p>\n","protected":false},"author":1,"featured_media":580974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[7094,633,7448],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-580973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-ai","tag-enterprisepm","tag-tech","wpautop","entry"],"acf":{"mongo_id":"adeb1bf7-2a26-4488-81e7-5be110268f7c","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/1\/771.jpg","photo_position":"above","related_issue":[580959],"teaser":"","voice_url":""},"yoast_head":"\nYes, your eyes are deceiving you - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/01\/30\/yes-your-eyes-are-deceiving-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes, your eyes are deceiving you\" \/>\n<meta property=\"og:description\" content=\"Deepfakes \u2014 where are they now? When the world was first introduced to the concept of \u201cdeepfakes\u201d in 2017, every news outlet was quick to warn of the new tech phenomenon, predicting that it would make misinformation even more widespread and harder to debunk. 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