{"id":580935,"date":"2023-01-29T13:36:08","date_gmt":"2023-01-29T13:36:08","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/29\/buzzfeed-shares-get-a-new-lease-on-life-after-announcing-its-going-to-use-ai-political-correctness-is-coming-for-mummies\/"},"modified":"2023-01-29T13:36:08","modified_gmt":"2023-01-29T13:36:08","slug":"buzzfeed-shares-get-a-new-lease-on-life-after-announcing-its-going-to-use-ai-political-correctness-is-coming-for-mummies","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/29\/buzzfeed-shares-get-a-new-lease-on-life-after-announcing-its-going-to-use-ai-political-correctness-is-coming-for-mummies\/","title":{"rendered":"BuzzFeed shares get a new lease on life after announcing it\u2019s going to use AI + Political correctness is coming for mummies"},"content":{"rendered":"

<\/a> BuzzFeed is the latest to join the ChatGPT bandwagon:<\/strong> The media company is set to begin collaborating with OpenAI, the company behind ChatGPT<\/a>, to use AI to help create content for its audience, CNN<\/a>reports. The digital content creator saw its \u201csagging\u201d stock soar more than 85% to USD 3.87 today, compared to USD 0.95 on Thursday, when it made the announcement. \u201cIn 2023, you\u2019ll see AI inspired content move from an R&D stage to part of our core business,\u201d BuzzFeed CEO Jonah Peretti told employees.<\/p>\n

Applications: <\/strong>The technology will be used to enhance quizzes, assist with brainstorming and to better tailor content to audiences, Peretti said in an email to company employees. However, BuzzFeed will not use AI to assist in writing news articles for the time being, according to CNN.<\/p>\n

BuzzFeed is the largest media company to integrate OpenAI\u2019s technology, but it\u2019s not the<\/strong> first:<\/strong> Recently, CNET utilized an \u201cinternally designed AI engine\u201d (not ChatGPT) to help with story creation. However, some of the articles were full of errors and later had to be corrected. The company\u2019s Editor-In-Chief Connie Guglielmo apologized for the errors and said that new procedures have been established to avoid them in the future.<\/p>\n

\n

<\/a> Is the term \u201cmummy\u201d out? <\/strong>Museums in the UK have begun using other words to describe their displays of ancient Egyptian human remains, CNN<\/a>reports. Instead, they are now using descriptors like \u201cmummified human,\u201d \u201cmummified person,\u201d or \u201cmummified remains of\u2026\u201d with the name included, when it is known.<\/p>\n

Why the change in terminology? <\/strong>One reason the new terms are being adopted and names are being included is to stress that they are remains of humans that were once alive. Visitor research into a display of a mummified Egyptian woman at the Great North Museum: Hancock in Newcastle, indicates that many visitors \u201cdid not recognize that she was a real person,\u201d museum manager Adam Goldwater told CNN. The new terms encourage visitors to consider the previously living individuals.<\/p>\n

It\u2019s also part of a wider move away from imperial and colonial biases: <\/strong>The wording on a panel displayed alongside a mummified man has been changed at the National Museum of Scotland to focus on \u201chow ancient Egypt was co-opted into the idea of \u2018Western civilization,\u2019 disconnecting Egypt's ancient heritage from modern Egypt.\u201d It previously described how a British colonial official brought back the remains after working on dam-building initiatives on the Nile.<\/p>\n

Dissociating from Hollywood portrayals: <\/strong>The new terminology can also set mummified human remains apart from how mummies are typically portrayed in popular culture. These portrayals frequently \u201cundermine their humanity\u201d through mummy's curse stories and by depicting them as supernatural creatures.<\/p>\n","protected":false},"excerpt":{"rendered":"

BuzzFeed is the latest to join the ChatGPT bandwagon: The media company is set to begin collaborating with OpenAI, the company behind ChatGPT, to use AI to help create content for its audience, CNNreports. The digital content creator saw its \u201csagging\u201d stock soar more than 85% to USD 3.87 today, compared to USD 0.95 on […]<\/p>\n","protected":false},"author":1,"featured_media":580936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,4109,6641,633,638],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-580935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-buzzfeed","tag-chatgpt","tag-enterprisepm","tag-for-your-commute","wpautop","entry"],"acf":{"mongo_id":"43bfebb2-babd-48be-8b43-1d515f557eb0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/1\/756.jpg","photo_position":"above","related_issue":[580930],"teaser":"","voice_url":""},"yoast_head":"\nBuzzFeed shares get a new lease on life after announcing it\u2019s going to use AI + Political correctness is coming for mummies - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/01\/29\/buzzfeed-shares-get-a-new-lease-on-life-after-announcing-its-going-to-use-ai-political-correctness-is-coming-for-mummies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BuzzFeed shares get a new lease on life after announcing it\u2019s going to use AI + Political correctness is coming for mummies\" \/>\n<meta property=\"og:description\" content=\"BuzzFeed is the latest to join the ChatGPT bandwagon: The media company is set to begin collaborating with OpenAI, the company behind ChatGPT, to use AI to help create content for its audience, CNNreports. 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This compares to the almost USD 68 bn invested in such funds across the whole of 2020.\u2026","rel":"","context":"In "PLANET FINANCE"","block_context":{"text":"PLANET FINANCE","link":"https:\/\/enterpriseam.com\/egypt\/planet-finance\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":649895,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/12\/khawagas-fall-in-love-with-egyptian-food\/","url_meta":{"origin":580935,"position":2},"title":"Khawagas fall in love with Egyptian food","author":"enterpriseam admin","date":"12 March 2017","format":false,"excerpt":"Umm Ali is \u201clike heaven on earth\u201d: It is safe to assume that BuzzFeed fell in love with Egyptian food after getting to sample some of our dishes. The BuzzFeed team got to try koshari, a very posh-looking hawawshi, molokhia, and have Umm Ali for dessert. You could hear one\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/3\/793.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":602222,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/03\/21\/americans-and-egyptians-swap-snacks\/","url_meta":{"origin":580935,"position":3},"title":"Americans and Egyptians swap snacks","author":"enterpriseam admin","date":"21 March 2019","format":false,"excerpt":"Imagine sharing some Mandolin with your khawaga friends: The internet serves up all kinds of weird and wonderful content, but for the heartwarming experience of watching people swap childhood snacks from different cultures, look no further than this video from Buzzfeed Tasty. 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For a USD 50\u2026","rel":"","context":"In "Image of the Day"","block_context":{"text":"Image of the Day","link":"https:\/\/enterpriseam.com\/egypt\/category\/image-of-the-day\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/5\/1190.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":656662,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/12\/08\/pay-up-or-compute-out\/","url_meta":{"origin":580935,"position":5},"title":"Pay up or compute out","author":"enterpriseam admin","date":"8 December 2024","format":false,"excerpt":"OpenAI has introduced ChatGPT Pro, priced ten times higher than the current plus version","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/12\/687.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/580935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=580935"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/580935\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/580930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/580936"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=580935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=580935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=580935"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=580935"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=580935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}