{"id":580475,"date":"2022-12-28T13:26:41","date_gmt":"2022-12-28T13:26:41","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/28\/will-avatar-2-revive-a-lagging-3d-cinema-box-office\/"},"modified":"2022-12-28T13:26:41","modified_gmt":"2022-12-28T13:26:41","slug":"will-avatar-2-revive-a-lagging-3d-cinema-box-office","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/28\/will-avatar-2-revive-a-lagging-3d-cinema-box-office\/","title":{"rendered":"Will Avatar 2 revive a lagging 3D cinema box office?"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-04\"><\/a> <strong>Does 3D cinema still have a shot?<\/strong> Despite <a href=\"https:\/\/www.techradar.com\/opinion\/3d-movies-are-dead-and-they-need-to-stay-dead\">the decline of ticket sales<\/a>, James Cameron spent <a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/avatar-the-way-of-water-box-office-china-release-1235268699\/\">close to half a bn USD<\/a> and over a decade of time in the 3D sphere with the newly released <a href=\"https:\/\/www.avatar.com\/movies\/avatar-the-way-of-water\">Avatar: The Way of Water<\/a>. The long-awaited sequel to the <a href=\"https:\/\/www.boxofficemojo.com\/chart\/top_lifetime_gross\/?area=XWW\">highest-grossing movie of all time<\/a> (with nearly USD 3 bn in box office revenue) was initially scheduled for a 2014 release, but took an additional eight years to finish due to Cameron getting sidetracked with <a href=\"https:\/\/time.com\/6238235\/why-avatar-2-took-so-long\/\">writing four sequels at the same time and a VR Disney Park ride<\/a> among other unwieldy ventures. However, the massive blockbuster \u2014 which <a href=\"https:\/\/variety.com\/2022\/film\/news\/avatar-2-budget-expensive-2-billion-turn-profit-1235438907\/\">needs USD 2 bn in ticket sales<\/a> to make a return on investment \u2014 re-ignited heated discussions on whether it can help resuscitate the ailing format.<\/p>\n<p><strong>The original Avatar changed the landscape of 3D cinema: <\/strong>Cameron \u2014 high off the successes of The Terminator and Titanic \u2014 spent <a href=\"https:\/\/www.thewrap.com\/avatars-true-cost-and-consequences-11206\/\">four years and between \u200b\u200bUSD 280 to 310 mn<\/a> working with experts to develop the <a href=\"https:\/\/fugitives.com\/avatar-cinematic-visuals-explained-2022-fantasy-action-james-cameron\/\">new technologies<\/a> that made the film\u2019s immersive, photorealistic environment possible. Reeling in <a href=\"https:\/\/www.cnbc.com\/2022\/12\/18\/avatar-the-way-of-water-opens-to-134-million-just-missing-expectations.html\">USD 760 mn domestically<\/a> and over USD 2 bn internationally, cinema goers flocked to experience the lush, adventure-packed world of Pandora leading the sci-fi blockbuster to screen in some theaters for 234 days.<\/p>\n<p><strong>But the uptrend quickly fizzled: <\/strong>While the success of Avatar opened the door for a torrent of 3D movies in the early 2010s, few possessed Cameron\u2019s ambitious and expensive vision for tech-fueled art. <a href=\"https:\/\/thepopculturestudio.com\/2022\/10\/02\/avatar-2-and-the-future-of-3d-movies\/\">Some argue only a portion of 3D films<\/a>, such as Martin Scorsese\u2019s Hugo and Alfonso Cuaron\u2019s Gravity, managed to gracefully wield the technology. While 3D was ingrained in the fabric of Cameron\u2019s films \u2014 with every shot <a href=\"https:\/\/thepopculturestudio.com\/2022\/10\/02\/avatar-2-and-the-future-of-3d-movies\/\">crafted to best suit the 3D format<\/a> \u2014 it came mostly as an afterthought to the film\u2019s successors, opting to convert pre-existing 2D movies to 3D in post-production. Audiences quickly realized they were paying extra ticket prices for an inferior and sometimes headache-inducing experience and ticket sales <a href=\"https:\/\/www.techradar.com\/opinion\/3d-movies-are-dead-and-they-need-to-stay-dead\">dipped by the mid-2010s<\/a>. As <a href=\"https:\/\/variety.com\/2018\/film\/news\/3d-box-office-1202743603\/\">demand dwindled<\/a>, so did the number of 3D releases and the appetite of movie studios.<\/p>\n<p><strong>It\u2019s been a roller coaster ride to get here:<\/strong> The first 3D movie, The Power of Love, was <a href=\"https:\/\/lwlies.com\/articles\/the-history-of-3d-cinema\/\">released in 1922<\/a> using rudimentary technology to create an illusion of depth. The film was <a href=\"https:\/\/www.acmi.net.au\/works\/100619--the-power-of-love\/\">recorded and projected in two separate red-and-green images<\/a>, superimposed and viewed by the audience with glasses tinted in the same colors. Decades of experimentation followed, but the format failed to pick up steam due to its high production costs. <a href=\"https:\/\/lwlies.com\/articles\/the-history-of-3d-cinema\/\">3D film saw a brief resurgence in the 1950s<\/a> as studio executives pushed out big productions like <a href=\"https:\/\/www.imdb.com\/title\/tt0044462\/?ref_=fn_al_tt_1\">Bwana Devil<\/a>, which sent the 3D market into a frenzy. The medium gained traction once again in the 1980s with the rise of IMAX 3D and theme parks churning out 3D attractions based on popular movies, such as <a href=\"https:\/\/www.imdb.com\/title\/tt0102481\/?ref_=fn_al_tt_1\">Muppet*Vision 3-D<\/a>, <a href=\"https:\/\/www.imdb.com\/title\/tt0113325\/?ref_=fn_al_tt_1\">Honey, I Shrunk the Audience<\/a>, and <a href=\"https:\/\/www.imdb.com\/title\/tt0117880\/?ref_=fn_al_tt_1\">T-2 3D: Battle Across Time<\/a>.<\/p>\n<p><strong>So, could the Avatar franchise be 3D\u2019s savior?<\/strong> The Way of Water has already generated the largest share of 3D ticket sales since 2015\u2019s Star Wars: The Force Awakens, <a href=\"https:\/\/deadline.com\/2022\/12\/avatar-the-way-of-water-box-office-1235200714\/\">Deadline<\/a> reports, adding that 79% of more than 4k surveyed ticket buyers would like to see more movies in 3D. The film grossed <a href=\"https:\/\/deadline.com\/2022\/12\/avatar-the-way-of-water-opening-china-global-international-box-office-1235198763\/\">USD 434.5 mn globally<\/a> on its opening weekend, netting the third highest weekend sales achieved by a movie in the post-pandemic era. While the sales came in slightly under the USD 450 mn it was <a href=\"https:\/\/collider.com\/avatar-2-the-way-of-water-global-box-office-435-million\/\">expected to cross<\/a> going into its first weekend, ticket sales are<a href=\"https:\/\/deadline.com\/2022\/12\/avatar-the-way-of-water-500-million-global-box-office-midweeks-1235203567\/\">expected to see an upswing<\/a> over the holiday period with the underperformance partly due to China\u2019s covid lockdowns. Avatar: The Way of Water has <a href=\"https:\/\/www.boxofficemojo.com\/title\/tt1630029\/?ref_=bo_se_r_1\">so far grossed<\/a> around USD 1 bn in ticket sales.<\/p>\n<p><strong>And is Egypt gearing up for a foray into 3D cinema? <\/strong><a href=\"https:\/\/www.instagram.com\/p\/CdEFlblIYWg\/?utm_source=ig_embed&ig_rid=c43441a2-8eea-41a7-b439-3f1a73a61d50\">Youm 13<\/a> \u2014 the first 3D movie in the history of Egyptian and Middle Eastern cinema \u2014 is set to hit theaters on New Year\u2019s Day. Written, directed, and produced by Wael Abdullah, the horror film features a star-studded cast including Ahmed Dawood, Dina El-Sherbiny, and Sherif Mounir. Filming <a href=\"https:\/\/www.almasryalyoum.com\/news\/details\/2761898\">ended over two years<\/a>ago, but the release was delayed by the time it took the filmmakers to finalize the graphics and visual effects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does 3D cinema still have a shot? Despite the decline of ticket sales, James Cameron spent close to half a bn USD and over a decade of time in the 3D sphere with the newly released Avatar: The Way of Water. The long-awaited sequel to the highest-grossing movie of all time (with nearly USD 3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":580476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10552],"tags":[633,667,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-580475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-enterprisepm","tag-film","tag-technology","wpautop","entry"],"acf":{"mongo_id":"31df4609-f200-412e-8de4-377c75f28258","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/12\/807.jpg","photo_position":"above","related_issue":[580460],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Will Avatar 2 revive a lagging 3D cinema box office? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/28\/will-avatar-2-revive-a-lagging-3d-cinema-box-office\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Avatar 2 revive a lagging 3D cinema box office?\" \/>\n<meta property=\"og:description\" content=\"Does 3D cinema still have a shot? 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OUT AND ABOUT- (all times CLT) The long wait is finally over: Avatar: The Way of Water is out in cinemas. This time around, it brings about a new storyline that captures life beyond the forest of Pandora. 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