{"id":580438,"date":"2022-12-27T13:16:11","date_gmt":"2022-12-27T13:16:11","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/27\/has-the-nft-bubble-permanently-burst-meta-isnt-saying-goodbye-to-ar-just-yet-despite-losses\/"},"modified":"2022-12-27T13:16:11","modified_gmt":"2022-12-27T13:16:11","slug":"has-the-nft-bubble-permanently-burst-meta-isnt-saying-goodbye-to-ar-just-yet-despite-losses","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/27\/has-the-nft-bubble-permanently-burst-meta-isnt-saying-goodbye-to-ar-just-yet-despite-losses\/","title":{"rendered":"Has the NFT bubble permanently burst? + Meta isn\u2019t saying goodbye to AR just yet, despite losses"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-03\"><\/a> <strong>With the NFT market on life support, creators are pivoting to real-world assets to <\/strong><strong>stay afloat: <\/strong>The market for non-fungible tokens (NFTs) has been plummeting since April amid a broader sell-off of crypto made worse by the <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/ab20176a-b10b-49e2-b6b1-be853d6fcaa8\">collapse of major crypto exchange FTX,<\/a> the <a href=\"https:\/\/www.ft.com\/content\/69da37d1-11de-430f-8a86-ea51bd2ae82b\">Financial Times<\/a> reports. Sales of NFTs fell 87% since March of this year to just USD 17 bn, compared with USD 19 bn spent on NFTs in the first quarter of the year alone. Makers of popular NFT collections are left trying to expand their brands beyond the blockchain universe by using their branded characters and art to sell merchandise and create Disney-inspired entertainment franchises. Some are already reaping the rewards of their pivots, with one brand \u2014 <a href=\"https:\/\/pudgypenguins.com\/\">Pudgy Penguins<\/a> \u2014 seeing the price of its NFTs more than triple to around USD 5.7k in December.<\/p>\n<p><strong>But some think NFTs are beyond rescue: <\/strong>\u201cThe fundamental model of NFTs didn\u2019t work. It was a bubble that has burst and is not going to happen again,\u201d said one analyst. Others claim that with values of NFTs plummeting, the brands are doomed to fail in the real world. \u201cOnce there has been a disconnect between the valuation and the product, they can never become a Disney-type brand,\u201d said the analyst.<\/p>\n<hr class=\"grey-line\">\n<p><strong>Meta is still committed to AR: <\/strong>Despite major losses, <a href=\"https:\/\/about.meta.com\">Meta<\/a>\u2019s Reality Labs division spent close to USD 10 bn last year \u2014 around half their budget \u2014 on augmented reality (AR), <a href=\"https:\/\/www.theverge.com\/2022\/12\/19\/23516964\/meta-half-reality-labs-ar-vr-andrew-bosworth-blog-post\">The Verge<\/a> reports. The company\u2019s goal is to develop slimmer, lighter, and faster AR glasses that are crucial to the Metaverse ecosystem. Last year Reality Labs released the Ray-Ban Stories sunglasses \u2014 equipped with cameras for an on-go Instagrammable experience \u2014 followed by the <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/76380530-8e74-449e-bb94-bed9bf445877\">Meta Quest Pro<\/a> headset marketed for designers, architects and other creatives<\/p>\n<p><strong>AR vs VR: <\/strong> AR is a mix of the real world and computer generated content using sensor cameras and GPS to capture the user\u2019s surroundings in-depth and then generate a real life 3D image \u2014 think <a href=\"https:\/\/www.google.com\/glass\/start\/\">Google Glass<\/a>. VR, on the other hand, is a completely immersive environment that is computer generated, like <a href=\"https:\/\/www.meta.com\/quest\/\">Meta Quest<\/a>, <a href=\"https:\/\/www.oculus.com\/experiences\/quest\/\">Oculus Quest<\/a>, and <a href=\"https:\/\/www.hp.com\/us-en\/vr\/reverb-g2-vr-headset.html\">HP Reverb<\/a>. VR is both a software and a hardware that immerse the user in a computer generated virtual world.<\/p>\n<p><strong>But all these tech ambitions aren\u2019t translating to income:<\/strong> Meta lost over USD 9 bn in 2022 and the losses are expected to continue in 2023, Meta disclosed in a <a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2022\/q3\/Meta-09.30.2022-Exhibit-99.1-FINAL.pdf\">statement<\/a>.<\/p>\n<hr class=\"grey-line\">\n<p><a class=\"content-anchor\" id=\"tldr-story-05\"><\/a> <strong>The rise of synthetic food startups could support ethical eating habits: <\/strong>Startups creating synthetic meat and whey in labs through synthetic biology are helping create crueltyfree food alternatives that could upend the ethics of our eating habits, Virginia Postrel writes for the <a href=\"https:\/\/www.wsj.com\/articles\/synthetic-meat-will-change-the-ethics-of-eating-11671805446?mod=hp_listc_pos2\">Wall Street Journal<\/a>. These startups get their meat from cells grown in vats \u2014 large tanks used for holding liquids \u2014 and can then sell them to restaurants or individuals.<\/p>\n<p><strong>But there are cultural hurdles:<\/strong> Some activist groups are lobbying against these synthetic alternatives, arguing that \u201cnatural foods\u201d coming directly from natural sources are healthier, and <a href=\"https:\/\/co-nxt.com\/blog\/the-rise-of-cellular-agriculture-synthetic-meat-and-lab-coat-farming\/#:~:text=Synthetic%20food%20is%20created%20from,to%20make%20food%20from%20it.\">raising concerns<\/a> around the kinds of synthetic chemicals used to create these foods. While it might take some time for synthetic foods to become mainstream, Postrel says there are signs it will become normalized sooner rather than later. The US Food and Drug Administration, for example, has for the first time approved lab grown chicken meat from San Francisco-based startup <a href=\"https:\/\/upsidefoods.com\/\">Upside Foods<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the NFT market on life support, creators are pivoting to real-world assets to stay afloat: The market for non-fungible tokens (NFTs) has been plummeting since April amid a broader sell-off of crypto made worse by the collapse of major crypto exchange FTX, the Financial Times reports. Sales of NFTs fell 87% since March of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":580439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[344,633,638,649,6632],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-580438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-cryptocurrency","tag-enterprisepm","tag-for-your-commute","tag-nfts","tag-synthetic-food","wpautop","entry"],"acf":{"mongo_id":"bad6f703-ed04-4efb-9f48-75ed901fad41","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/12\/794.jpg","photo_position":"above","related_issue":[580433],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Has the NFT bubble permanently burst? + Meta isn\u2019t saying goodbye to AR just yet, despite losses - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/27\/has-the-nft-bubble-permanently-burst-meta-isnt-saying-goodbye-to-ar-just-yet-despite-losses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Has the NFT bubble permanently burst? + Meta isn\u2019t saying goodbye to AR just yet, despite losses\" \/>\n<meta property=\"og:description\" content=\"With the NFT market on life support, creators are pivoting to real-world assets to stay afloat: The market for non-fungible tokens (NFTs) has been plummeting since April amid a broader sell-off of crypto made worse by the collapse of major crypto exchange FTX, the Financial Times reports. 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Wash trading is when traders simultaneously sell and buy the\u2026","rel":"","context":"In &quot;FOR YOUR COMMUTE&quot;","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/438.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":545194,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/nft-trading-soared-21k-in-2021-but-is-expected-to-slow-this-year-limewire-is-back-and-rebranding-as-a-music-based-nft-platform\/","url_meta":{"origin":580438,"position":1},"title":"NFT trading soared 21k% in 2021 but is expected to slow this year + LimeWire is back and rebranding as a music-based NFT platform","author":"enterpriseam admin","date":"10 March 2022","format":false,"excerpt":"SIGN OF THE TIMES- Trading in NFTs soared 21k% y-o-y in 2021 with total sales reaching USD 17.6 bn as the tokens entered the mainstream last year, co-founder of Nonfungible.com Gauthier Zuppinger told CNBC. These estimates \u2014 as large as they are \u2014 may be even smaller than reality, with\u2026","rel":"","context":"In &quot;FOR YOUR COMMUTE&quot;","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/471.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":550692,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/17\/carbon-linked-crypto-tokens-may-do-more-harm-than-good-jack-dorseys-nft-of-his-first-tweet-has-lost-almost-all-of-its-value\/","url_meta":{"origin":580438,"position":2},"title":"Carbon-linked crypto tokens may do more harm than good + Jack Dorsey\u2019s NFT of his first Tweet has lost almost all of its value","author":"enterpriseam admin","date":"17 April 2022","format":false,"excerpt":"With no regulations in sight, carbon-linked crypto tokens may do more harm than good: Crypto enthusiasts have attempted to bring the green revolution to the crypto market, converting carbon offset credits into digital tokens and selling them, the Financial Times, citing carbon analysts. These carbon-linked cryptos have soared from USD\u2026","rel":"","context":"In &quot;FOR YOUR COMMUTE&quot;","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/490.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":550615,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/11\/elon-musk-isnt-joining-twitters-board-after-all-female-celebrities-are-urging-more-women-to-invest-in-nfts-and-crypto\/","url_meta":{"origin":580438,"position":3},"title":"Elon Musk isn\u2019t joining Twitter\u2019s board after all + Female celebrities are urging more women to invest in NFTs and crypto","author":"enterpriseam admin","date":"11 April 2022","format":false,"excerpt":"Elon Musk won\u2019t be joining Twitter\u2019s board of directors, turning down the offer of a seat at the table after becoming the company's single largest shareholder last week when he bought a 9.2% stake. Musk relayed his decision on Saturday \u2014 the day he was due to be appointed, Twitter\u2026","rel":"","context":"In &quot;FOR YOUR COMMUTE&quot;","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":543762,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/16\/planet-finance-new-york-stock-exchange-sets-nft-crypto-trading-in-its-sights\/","url_meta":{"origin":580438,"position":4},"title":"Planet Finance: New York Stock Exchange sets NFT + crypto trading in its sights","author":"enterpriseam admin","date":"16 February 2022","format":false,"excerpt":"NYSE stakes a claim on cryptocurrency + NFT trading: The New York Stock Exchange has filed an application with the US patent and trademark office to provide an online marketplace for non-fungible tokens (NFTs) and cryptocurrencies, which could one day see it compete with NFT marketplaces like OpenSea and Rarible.\u2026","rel":"","context":"In &quot;PLANET FINANCE&quot;","block_context":{"text":"PLANET FINANCE","link":"https:\/\/enterpriseam.com\/egypt\/planet-finance\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":543590,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/08\/are-nfts-really-booming-or-are-traders-having-us-on\/","url_meta":{"origin":580438,"position":5},"title":"Are NFTs really booming \u2014 or are traders having us on?","author":"enterpriseam admin","date":"8 February 2022","format":false,"excerpt":"All is not quite as it seems in the pixelated, unregulated world of NFTs: \u201cIrregular sales\u201d on nonfungible token (NFT) trading platforms are raising eyebrows among crypto insiders, who say that many multi-bn USD transactions on the digital assets may be \u201cwash trades\u201d that give false impressions of high demand,\u2026","rel":"","context":"In &quot;PLANET FINANCE&quot;","block_context":{"text":"PLANET FINANCE","link":"https:\/\/enterpriseam.com\/egypt\/planet-finance\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/580438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=580438"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/580438\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/580433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/580439"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=580438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=580438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=580438"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=580438"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=580438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}