{"id":580028,"date":"2022-12-01T14:04:03","date_gmt":"2022-12-01T14:04:03","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/01\/everything-old-is-new-again-including-beauty-standards-for-body-size\/"},"modified":"2022-12-01T14:04:03","modified_gmt":"2022-12-01T14:04:03","slug":"everything-old-is-new-again-including-beauty-standards-for-body-size","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/01\/everything-old-is-new-again-including-beauty-standards-for-body-size\/","title":{"rendered":"Everything old is new again \u2014 including beauty standards for body size"},"content":{"rendered":"

<\/a> The return of the 90s \u201cHeroin Chic\u201d body trend:<\/strong> Although it's difficult to pinpoint when exactly skinniness became in vogue \u2014 or if it was ever truly out of vogue \u2014 all signs point to the reemergence of being extremely skinny as the most \u201cfashionable\u201d body size. The term heroin chic was coined in the 90s by the media to describe and glorify women who were \u201cpainfully thin and sickly looking, as if they were nearly dying of a [substance] addiction,\u201d activist and actress Jameela Jamil explains in a Paper Magazine<\/a> piece.<\/p>\n

The smoking gun:<\/strong> Celebrities who previously boasted \u201ccurvy\u201d figures but have now lost dramatic amounts of weight \u2014 like reality TV star and serial entrepreneur Kim Kardashian \u2014 are a key clue of the changing tides, the New York Post<\/a> says in its aptly-titled article, \u201cBye-bye booty: heroin chic is back.\u201d The Post also points to other data points like increasing demand for pilates courses, and the controversial weight-loss pill Ozempic constantly selling out as evidence of its re-emergence.<\/p>\n

You can blame nostalgia: <\/strong>The trend\u2019s comeback was heralded by the return of 90s and early 2000s fashion, with low rise jeans<\/a> \u2014 which notoriously come hand-in-hand with expectations of a flat stomach \u2014 resurfacing on runways (after their demise for nearly two decades). High fashion brand Miu Miu, for example, used models with bare midriffs donning the \u201cmicro-mini<\/a>\u201d skirt (which it can be argued, more closely resembles a belt than a skirt) in its spring 2023 show in Milan. In order to fully comprehend the ramifications of this trend making a comeback it's important to note that \u201cthe return of size zero is bigger than fashion,\u201d according to the Guardian<\/a>.<\/p>\n

So what is it really about? <\/strong>Flat stomachs, not the garments that dressed them, were the striking trend at recent runways, many argue. It\u2019s more about the underlying message and the glorification of skinniness, which leads to a surge in unhealthy behaviors that are sometimes adopted as \u201cnecessary\u201d to achieve the look.<\/p>\n

Kardashian is getting a lot of heat for her role in perpetuating these ideas, especially as she \u201cplays both sides\u201d:<\/strong> Kardashian bragged about the restrictive diet<\/a> that helped her lose 16 lb to fit into Marilyn Monroe\u2019s dress for this year\u2019s Met Gala echoing 90s eating disorder culture, the Guardian reports. There is an argument to be made that no single person has been as beneficial and as detrimental to the body positivity movement than Kardashian. When she first arrived on the scene in the late 2000s, she was credited with inspiring women to love and show off their curves with her voluptuous figure standing out in a sea of tall slim women on red carpets, according to The Cut<\/a>. Then in a real blow to the body positivity movement, she began endorsing diet products including appetite suppressants and laxatives on Instagram making millions advertising the products to her followers, many of which are impressionable young women. She has since moved on to other ventures<\/a>but still promotes stomach tightening treatments.<\/p>\n

How big of a role did she actually play in the \u201csize zero\u201d trend\u2019s resurgence?<\/strong> An article in The Cut<\/a> has even argued that one specific 2018 beauty campaign<\/a> Kardashian was in, in which she had clearly lost a considerable amount of weight, was the starting point of the \u201cthin is in again\u201d movement. A recent viral tweet<\/a> also compares two photos of her from 2017 and 2022, with the side-by-side resembling the before-and-after comparisons that commonly frequented the tabloids in the mid 2000s, with voluptuous Kim on the left and skinny Kim on the right.<\/p>\n

There are other people in the public eye who have also had an outsized impact:<\/strong> Model Kate Moss, who was once the poster girl for \u201cheroin chic,\u201d famously once stated \u201cnothing tastes as good as skinny feels.\u201d Millennials, many of whom were teenagers at the time, went to great lengths to make their bodies look like hers, including over-exercising, going on fad diets, and throwing up their food, according to Paper Magazine<\/a>.<\/p>\n

The odd data point that doesn\u2019t quite fit in: The average size of runway models actually isn\u2019t going down \u2014 at least not on paper. <\/strong>Out of 247 fashion shows this season, 90 included plus-size models, up from 62 the previous season, according to fashion search engine Tagwalk, The Guardian<\/a>reports. Some 64% of labels continue to hire solely the classic slim body type on their runways but the trend is moving in the right direction. However, these figures do not differentiate between small designers and bigger more influential fashion brands, suggesting that skinnier models are likely being used by those with an outsized influence.<\/p>\n","protected":false},"excerpt":{"rendered":"

The return of the 90s \u201cHeroin Chic\u201d body trend: Although it's difficult to pinpoint when exactly skinniness became in vogue \u2014 or if it was ever truly out of vogue \u2014 all signs point to the reemergence of being extremely skinny as the most \u201cfashionable\u201d body size. The term heroin chic was coined in the […]<\/p>\n","protected":false},"author":1,"featured_media":580029,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9523],"tags":[633,8297,7138],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-580028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-enterprisepm","tag-fashion","tag-health","wpautop","entry"],"acf":{"mongo_id":"458b398f-2a46-4baa-b1e7-17b3bd708ef0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/12\/622.jpg","photo_position":"above","related_issue":[580009],"teaser":"","voice_url":""},"yoast_head":"\nEverything old is new again \u2014 including beauty standards for body size - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/01\/everything-old-is-new-again-including-beauty-standards-for-body-size\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything old is new again \u2014 including beauty standards for body size\" \/>\n<meta property=\"og:description\" content=\"The return of the 90s \u201cHeroin Chic\u201d body trend: Although it's difficult to pinpoint when exactly skinniness became in vogue \u2014 or if it was ever truly out of vogue \u2014 all signs point to the reemergence of being extremely skinny as the most \u201cfashionable\u201d body size. 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Saudi princess Deena Aljuhani Abdulaziz had led the project since its web launch last fall and its March inaugural print edition.","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":650858,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/10\/the-neverending-health-fad\/","url_meta":{"origin":580028,"position":3},"title":"The neverending health fad","author":"enterpriseam admin","date":"10 October 2024","format":false,"excerpt":"Each new health trend promises to be the one and final solution to all our health woes","rel":"","context":"In "HEALTH"","block_context":{"text":"HEALTH","link":"https:\/\/enterpriseam.com\/egypt\/category\/health\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/10\/874.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":634559,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/01\/17\/drug-addiction-in-egypt-double-the-global-rate\/","url_meta":{"origin":580028,"position":4},"title":"Drug addiction in Egypt double the global rate","author":"enterpriseam admin","date":"17 January 2018","format":false,"excerpt":"Substance abuse rates in Egypt have hit 10%, or double the global average, Social Solidarity Minister Ghada Wali said in an interview with Lamees Al Hadidi getting coverage in AMAY. She added that while rates of addiction amongst school bus drivers have dropped, this is attributable to more stringent testing\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":553351,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/07\/the-lowdown-on-last-months-fashion-weeks\/","url_meta":{"origin":580028,"position":5},"title":"The lowdown on last month\u2019s fashion weeks","author":"enterpriseam admin","date":"7 October 2022","format":false,"excerpt":"We bring you the most notable moments from the \u2018Big Four\u2019 fashion weeks (New York, London, Milan, and Paris). Global designers showcased their visions of what we\u2019ll be wearing in the spring and summer of 2023 at the most recent fashion weeks in September.The trends you should expect to see\u2026","rel":"","context":"In "Fashion Week September 2022"","block_context":{"text":"Fashion Week September 2022","link":"https:\/\/enterpriseam.com\/egypt\/category\/fashion-week-september-2022\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/10\/389.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/580028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=580028"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/580028\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/580009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/580029"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=580028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=580028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=580028"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=580028"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=580028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}