{"id":579897,"date":"2022-11-24T14:45:03","date_gmt":"2022-11-24T14:45:03","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/24\/egypts-corporate-learning-and-development-landscape\/"},"modified":"2022-11-24T14:45:03","modified_gmt":"2022-11-24T14:45:03","slug":"egypts-corporate-learning-and-development-landscape","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/24\/egypts-corporate-learning-and-development-landscape\/","title":{"rendered":"Egypt\u2019s corporate learning and development landscape"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-08\"><\/a> <strong>What are Egyptian businesses looking for in L&D services? <\/strong>A core pillar of any business is the learning and development (L&D) of its employees \u2014 from the junior to the executive level. Globally, most university-based executive education programs work with corporate clients \u2014 as opposed to Egypt, where individuals are investing a lot in their own L&D for better job prospects, associate dean of Executive Education at the American University in Cairo (AUC) Ghada Howaidy tells us. But even when companies actively seek L&D options for their employees, the local market falls short in providing them with what they need.<\/p>\n<p><strong>There are a few driving factors causing companies to seek L&D:<\/strong> Some 51% of training needs are decided by L&D heads within companies, Howaidy explains. Strategic vision and management-driven objectives account for 11%, according to a recent AUC School of Business <a href=\"https:\/\/ent.news\/2022\/11\/LD-Report-2022.pdf\">report (pdf)<\/a> that surveyed 30 companies in Egypt across 12 different sectors to map the L&D landscape from a corporate perspective. \u201cWhen you are in a time of crisis or a merger and acquisition for example, the strategy needs to take priority and competencies need to be aligned. Training should then be there to meet those competencies,\u201d Howaidy adds.<\/p>\n<p><strong>Companies often want tailored programs: <\/strong>For technical skills, standardized programs can do the trick, but customized programs based on the organization\u2019s actual needs, culture and applications take it one step further. Some 87% of surveyed companies want the training provider to tailor programs based on the client\u2019s needs, according to the report.<\/p>\n<p><strong>But those come at a high cost: <\/strong>Some 71% of surveyed companies say they are unable to realistically evaluate the training needs for their employees and preparing tailored L&D programs requires pre- and post-program assessments not widely available in the local landscape, the report states. For training providers to wear the hats of actual \u201csolution providers\u201d, they may need to reshape their business model into a more customer-centric one resulting in a higher price point.<\/p>\n<p><strong>The extent of that increase depends on the level of customization needed and the needed outcomes of the training program<\/strong>, cofounder and director of Newton Education Services Nelly El Zayat tells us. Newton Education Services brought the <a href=\"https:\/\/newton-prep.com\/2exec\">Chicago Booth Executive Program<\/a> to Gouna. The application deadline for its March program ends on 4 December, according to the company\u2019s <a href=\"https:\/\/www.linkedin.com\/posts\/newton-education-services_sawiris-chicagobooth-newton-activity-7001484649931681792-3_-m\/?utm_source=share&utm_medium=member_ios\">LinkedIn page<\/a>.<\/p>\n<p><strong>Practical and applicable solutions are crucial: <\/strong>Some 81% of respondents said there was a rising need for L&D processes that allow for practical implementation. Many corporates find training solutions lacking in relevant local case studies, and the ones offered lack a connection to the client\u2019s situational needs, the report says. This is especially true for oil and gas, real estate, ICT, and agribusiness companies. Training providers also need to incorporate digital solutions. Some 48% of respondents were unhappy about the limited use of digital technologies from training providers during L&D processes.<\/p>\n<p><strong>So what should companies do to get the most out of their L&D strategy? <\/strong>\u201cCompanies need to reflect on their purpose for L&D: is it an employee benefit for the person\u2019s own growth or is it aligned with the purpose of the organization and job requirements?\u201d Howaidy explains. Additionally, if companies want a customized program tailored to their needs, they need to understand that it comes with a price tag, she adds. Lastly, both parties need to align from the beginning on what \u201csuccess\u201d looks like and what is needed for a satisfying return of investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are Egyptian businesses looking for in L&#038;D services? A core pillar of any business is the learning and development (L&#038;D) of its employees \u2014 from the junior to the executive level. Globally, most university-based executive education programs work with corporate clients \u2014 as opposed to Egypt, where individuals are investing a lot in their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":579898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8280],"tags":[169,633,6621,7128,1120],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-579897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-office-life","tag-auc","tag-enterprisepm","tag-ld","tag-ma-watch","tag-office-life","wpautop","entry"],"acf":{"mongo_id":"0e2774bb-6068-4fc4-b617-1381d6ad57cd","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/11\/717.jpg","photo_position":"above","related_issue":[579880],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Egypt\u2019s corporate learning and development landscape - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/11\/24\/egypts-corporate-learning-and-development-landscape\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Egypt\u2019s corporate learning and development landscape\" \/>\n<meta property=\"og:description\" content=\"What are Egyptian businesses looking for in L&amp;D services? 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