{"id":578190,"date":"2022-12-19T04:09:15","date_gmt":"2022-12-19T04:09:15","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/19\/exporting-should-focus-on-services-not-just-goods-says-pwcs-maged-ezzeldeen\/"},"modified":"2022-12-19T04:09:15","modified_gmt":"2022-12-19T04:09:15","slug":"exporting-should-focus-on-services-not-just-goods-says-pwcs-maged-ezzeldeen","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/19\/exporting-should-focus-on-services-not-just-goods-says-pwcs-maged-ezzeldeen\/","title":{"rendered":"Exporting should focus on services, not just goods, says PwC\u2019s Maged Ezzeldeen"},"content":{"rendered":"

<\/a> We recently had breakfast with 20 top CEOs to talk about why exports and <\/strong>FDI are key to<\/strong> our economy going forward.<\/strong> After reading our five-step recipe for turning Egypt into a global export hub and FDI magnet<\/a>, every participating CEO has agreed to answer two questions on the record.<\/p>\n

We\u2019ve already heard from: <\/strong>GSK\u2019s Mohamed El Dababy<\/a> | McKinsey\u2019s Jalil Bensouda<\/a> | Somabay\u2019s Ibrahim El Missiri<\/a> | ALC Alieldean Weshahi & Partners\u2019 Bahaa Alieldean<\/a> | HSBC Egypt\u2019s Todd Wilcox<\/a> | Actis\u2019 Sherif El Kholy<\/a> | Amazon\u2019s Omar El Sahy<\/a> | BII\u2019s Sherine Shohdy<\/a> | Mansour Automotive\u2019s Ankush Arora<\/a> | Apex\u2019s Tom Maher<\/a> | Travco\u2019s Moataz Sedky<\/a> | IACC\u2019s Nada El Ahwal<\/a>.<\/p>\n

Speaking to us today:<\/strong> Maged Ezzeldeen (LinkedIn<\/a>) is Egypt senior partner and deals leader at PwC Middle East. PwC is one of the largest international professional network services and is among the Big Four accounting firms. Maged has been with the firm for almost 30 years and is currently a board member of the British Egyptian Business Association, Egyptian Private Equity Association, Entrepreneurs\u2019 Organization, and Malikah.<\/p>\n

ENTERPRISE- Which industry would you put on a focused short list \u2014 and why?<\/strong><\/p>\n

MAGED EZZELDEEN- I would start with our outsourcing industry.<\/strong> Egypt is aiming to increase its exports to reach USD 100 bn, but we always seem to think of goods, rather than services, when addressing exports. But whether it be goods or services that we are<\/p>\n

exporting, in my humble opinion, we are more competitive with India than we are with China<\/p>\n

in the offshoring of services. The export subsidy program currently only applies to exported goods, but I think there\u2019s a good chance to extend the program to include services as well.<\/p>\n

If we focus on offshoring, we could open up lots of areas that support the idea of \u201cexporting services,\u201d<\/strong> through three main categories. The first is business process outsourcing, which is a practice in which an organization contracts with an external service provider to perform an essential business function or task. The second is managed service, like IT, human resources, or finance, so a company can outsource day-to-day management responsibilities and functions to cut expenses and streamline operations. Then there\u2019s high-tech outsourcing, which is the use of external service providers to effectively deliver IT-enabled business processes and infrastructure solutions for business outcomes.<\/p>\n

Egypt is primed to expand its offshoring because it has a lot of competitive advantages:<\/strong> We have a large talent pool in the skilled workforce, which is one of the cornerstones of Egypt\u2019s very unique position among global outsourcing destinations. Within this talent pool, we also have attractive language skills. In addition to having Arabic as our official language, English and French are widely spoken and we have a significant number of German speakers thanks to the variety of our schooling systems. Then there\u2019s the proximity to key markets thanks to Egypt\u2019s strategic location at the crossroads of Europe, Africa, and Asia. Egypt is cost competitive when we look at operating costs per full-time equivalent (FTE), which can save as much as 30% of costs when compared to other outsourcing destinations like Poland, Ukraine, Bulgaria, or Romania. And we can\u2019t forget that there\u2019s major government backing, whether it comes to investments in high-quality digital infrastructure or providing financial incentives to outsourcing players.<\/p>\n

E- Why are exports and FDI the way forward?<\/strong><\/p>\n

ME-<\/strong> We\u2019ve experienced major currency devaluations more or less every century, and we\u2019ve seen three in the past six years alone. I\u2019m not an economist, but if any country consumes more than it produces and imports more than it exports, it will inevitably face an FX shortage and deplete its reserves.<\/p>\n

Everybody knows Egypt\u2019s main FX sources:<\/strong> The tourism sector, remittances, Suez Canal revenues, FDI and hot money, and exports. The first three sources there are beyond government\u2019s control \u2014 there are events like the pandemic that can significantly impact the tourism industry, and Suez Canal revenues are directly linked to international trade levels. Similarly, given that around 65% of remittances are from Egyptian expats in the Gulf, we\u2019re at the mercy of shifting trends in these countries, such as nationalization which can reduce remittances.<\/p>\n

By contrast, increasing FDI and exports are two things that we can control.<\/strong> Considering the economic challenges Egypt is currently facing, focusing on import substitution and increasing our exports might help decrease the pressure on the EGP. Attracting FDI is central to Egypt\u2019s development strategy; it has multiple benefits like creating new jobs and reducing poverty. That will, in turn, feed into the government\u2019s steps to curb inflation, increase local production and exports, reduce reliance on imports, and shore up FX reserves.<\/p>\n

To increase FDI, Egypt must improve its business climate<\/strong> by eliminating uncertainty and making regulatory and legislative stability by the order of the day. Investors need to be able to estimate tax exposure with reasonable certainty, and the government must work on rapid dispute resolution and stop crowding out the private sector.<\/p>\n

The <\/strong>expansion of golden licenses<\/a><\/strong> for industry is a very encouraging step.<\/strong> So is the drafting of the state ownership policy document to ensure level playing field for all businesses, improving the infrastructure, and availing energy to the industrial sector and industrial land allocations to fight corruption.<\/p>\n","protected":false},"excerpt":{"rendered":"

We recently had breakfast with 20 top CEOs to talk about why exports and FDI are key to our economy going forward. After reading our five-step recipe for turning Egypt into a global export hub and FDI magnet, every participating CEO has agreed to answer two questions on the record. We\u2019ve already heard from: GSK\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":578191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9113],"tags":[7199,72,103,826],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-578190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceo-poll","tag-ceo-poll","tag-enterpriseam","tag-fdi","tag-pwc","wpautop","entry"],"acf":{"mongo_id":"bae0a11c-0f86-4e76-9fd1-9ba7517706db","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/12\/387.jpg","photo_position":"above","related_issue":[578181],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/3\/.c8fcdac0-8f76-4ea0-a6ec-b52dcf6901b7.mp3"},"yoast_head":"\nExporting should focus on services, not just goods, says PwC\u2019s Maged Ezzeldeen - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/19\/exporting-should-focus-on-services-not-just-goods-says-pwcs-maged-ezzeldeen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exporting should focus on services, not just goods, says PwC\u2019s Maged Ezzeldeen\" \/>\n<meta property=\"og:description\" content=\"We recently had breakfast with 20 top CEOs to talk about why exports and FDI are key to our economy going forward. 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