{"id":578146,"date":"2022-12-18T04:00:23","date_gmt":"2022-12-18T04:00:23","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/"},"modified":"2022-12-18T04:00:23","modified_gmt":"2022-12-18T04:00:23","slug":"efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/","title":{"rendered":"EFG Hermes\u2019 valU sets aside USD 25 mn to expand through M&#038;A + new products"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-04\"><\/a> <strong>valU to spend USD 25 mn on regional + product expansion:<\/strong> EFG Hermes\u2019 buy-now-pay-later platform valU expects to invest some USD 25 mn to complete its expansion to Saudi Arabia and roll out new products in early 2023, valU CEO Walid Hassouna told <a href=\"https:\/\/www.zawya.com\/en\/business\/fintech\/ceo-interview-egyptian-valus-expansion-new-services-come-with-25mln-price-tag-qeosf4oj\">Zawya<\/a>.<\/p>\n<p><strong>REFRESHER-<\/strong> valU signed a sale and purchase agreement to buy a 35% stake in new Saudi consumer finance player Fas Finance <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/57585b4e-9ad9-4ce6-ac4c-ee4307e080fb\">earlier this year<\/a>, which will pave the way for valU to enter the Saudi market. The agreement is currently pending approval from Saudi\u2019s central bank, according to Hassouna.<\/p>\n<p><strong>More acquisitions in the works:<\/strong> The company is in talks to acquire \u201csignificant\u201d minority stakes in two unnamed firms, as well as a third company valU is looking to acquire in full, Hassouna said. valU acquired fintech <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/65572e00-f929-401b-bdf5-690f66c460fa\">Kiwe in October<\/a> and digital HR and <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/097d2cc1-96bd-4d28-aa94-8365488c1ea3\">in August<\/a> bought payroll platform Paynas.<\/p>\n<p><strong>New product rollouts coming next year:<\/strong> valU plans to roll out a new prepaid credit card that will be valid with vendors not associated with the company, Hassouna said. The card is expected to launch in 1Q 2023. valU will also launch other new services, including salary advances, as well as life and property ins., through partnerships with fintech startups already operating in these spaces, Hassouna said, without providing further details.<\/p>\n<p><strong>VALU LINKS UP WITH GEIDEA-<\/strong><\/p>\n<p><strong>valU has partnered with Saudi SME fintech player <\/strong><strong><a href=\"https:\/\/geidea.net\/merchants\/en\/\">Geidea<\/a><\/strong>, giving it access to its merchant base and integrating its payment aggregation services into its offering, according to a <a href=\"https:\/\/ent.news\/2022\/12\/valU-x-Geidea-English-15-December-2022.pdf\">statement (pdf)<\/a>.<\/p>\n<p><strong>Geidea has been loving Egypt as of late: <\/strong>The Saudi fintech platform has recently partnered with <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/933259c5-1ef8-407a-af25-9601a6ce71de\">foodtech startup Grubtech<\/a> and Egyptian <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/1cdb8e85-83a5-4efa-abe3-855517f3b7ba\">B2B marketplace Fatura<\/a> to provide POS services in Egypt, while Banque Misr has <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9776cae3-d560-4d53-b6ae-1c5480acbb8d\">signed an agreement<\/a>with Geidea to provide payment and e-commerce services to its clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>valU to spend USD 25 mn on regional + product expansion: EFG Hermes\u2019 buy-now-pay-later platform valU expects to invest some USD 25 mn to complete its expansion to Saudi Arabia and roll out new products in early 2023, valU CEO Walid Hassouna told Zawya. REFRESHER- valU signed a sale and purchase agreement to buy a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":578147,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9112],"tags":[953,84,72,183,595,515,1437],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-578146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-banking-financial-services","tag-buy-now-pay-later","tag-efg-hermes","tag-enterpriseam","tag-fintech","tag-non-banking-financial-services","tag-valu","tag-walid-hassouna","wpautop","entry"],"acf":{"mongo_id":"4099d46a-e669-4f4d-a31a-8e470ff43c74","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/12\/355.jpg","photo_position":"above","related_issue":[578137],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EFG Hermes\u2019 valU sets aside USD 25 mn to expand through M&amp;A + new products - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EFG Hermes\u2019 valU sets aside USD 25 mn to expand through M&amp;A + new products\" \/>\n<meta property=\"og:description\" content=\"valU to spend USD 25 mn on regional + product expansion: EFG Hermes\u2019 buy-now-pay-later platform valU expects to invest some USD 25 mn to complete its expansion to Saudi Arabia and roll out new products in early 2023, valU CEO Walid Hassouna told Zawya. REFRESHER- valU signed a sale and purchase agreement to buy a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-18T04:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2022\/12\/355.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"EFG Hermes\u2019 valU sets aside USD 25 mn to expand through M&#038;A + new products\",\"datePublished\":\"2022-12-18T04:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/\"},\"wordCount\":306,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/12\/355.jpg?fit=%2C&ssl=1\",\"keywords\":[\"buy now pay later\",\"EFG Hermes\",\"EnterpriseAM\",\"Fintech\",\"non-banking financial services\",\"ValU\",\"Walid Hassouna\"],\"articleSection\":[\"NON-BANKING FINANCIAL SERVICES\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/\",\"name\":\"EFG Hermes\u2019 valU sets aside USD 25 mn to expand through M&A + new products - 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The fintech platform is also looking at the Moroccan and Tunisian markets in cooperation with EFG Hermes\u2019 e-payments subsidiary\u2026","rel":"","context":"In &quot;Finance&quot;","block_context":{"text":"Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":555794,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/28\/valu-eyes-regional-expansion-ma-could-be-in-the-cards-here-in-egypt\/","url_meta":{"origin":578146,"position":2},"title":"valU eyes regional expansion, M&#038;A could be in the cards here in Egypt","author":"enterpriseam admin","date":"28 November 2021","format":false,"excerpt":"EFG Hermes\u2019 consumer finance platform valU is planning to expand into Saudi Arabia and North Africa as early as next year in what will be the company\u2019s first cross-border expansion, EFG Hermes Finance CEO Walid Hassouna told Bloomberg Asharq.Saudi has been on valU\u2019s radar for a while: Group CEO Karim\u2026","rel":"","context":"In &quot;Finance&quot;","block_context":{"text":"Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/615.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":547051,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/07\/from-cairo-to-riyadh-valu-moves-into-saudi-in-partnership-with-alhokair-family\/","url_meta":{"origin":578146,"position":3},"title":"From Cairo to Riyadh: ValU moves into Saudi in partnership with Alhokair family","author":"enterpriseam admin","date":"7 June 2022","format":false,"excerpt":"valU enters Saudi Arabia: EFG Hermes\u2019 buy-now-pay-later platform valU is set to enter Saudi Arabia by acquiring a stake in new Saudi consumer finance player Fas Finance, the companies said in a joint statement (pdf) yesterday. Under the partnership, valU will purchase a 35% stake in the Shariah-compliant lender from\u2026","rel":"","context":"In &quot;Fintech&quot;","block_context":{"text":"Fintech","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/fintech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/6\/170.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":543779,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/17\/valu-taps-new-partnerships-in-sports-aviation-and-education-ahead-of-first-cross-border-expansion-this-quarter\/","url_meta":{"origin":578146,"position":4},"title":"ValU taps new partnerships in sports, aviation, and education ahead of first cross-border expansion this quarter","author":"enterpriseam admin","date":"17 February 2022","format":false,"excerpt":"EFG Hermes\u2019 fintech platform ValU has teamed up with Al Ahly Sporting Club to offer financing plans on new memberships, the company announced in a press release (pdf). The partnership covers Al Ahly\u2019s Gezira, Nasr City, Sheikh Zayed and New Cairo branches, and will offer financing with up to ten-year\u2026","rel":"","context":"In &quot;Finance&quot;","block_context":{"text":"Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/243.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":580250,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/15\/this-evening-valu-to-spend-usd-25-mn-on-regional-and-product-expansion-companies-have-another-two-weeks-to-register-with-finmins-e-invoicing-system\/","url_meta":{"origin":578146,"position":5},"title":"THIS EVENING: valU to spend USD 25 mn on regional and product expansion + Companies have another two weeks to register with FinMin\u2019s e-invoicing system","author":"enterpriseam admin","date":"15 December 2022","format":false,"excerpt":"Good afternoon, friends. It\u2019s finally time to slide into the weekend \u2014 and winter break for some kids.THE BIG STORY TODAY valU to spend USD 25 mn on regional + product expansion: EFG Hermes\u2019 buy-now-pay-later platform valU expects to invest some USD 25 mn to complete its expansion to Saudi\u2026","rel":"","context":"In &quot;WHAT WE\u2019RE TRACKING TONIGHT&quot;","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/720.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/578146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=578146"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/578146\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/578137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/578147"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=578146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=578146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=578146"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=578146"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=578146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}