{"id":578106,"date":"2022-12-15T04:00:10","date_gmt":"2022-12-15T04:00:10","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/15\/nada-el-ahwals-three-criteria-for-choosing-which-export-industries-to-focus-on\/"},"modified":"2022-12-15T04:00:10","modified_gmt":"2022-12-15T04:00:10","slug":"nada-el-ahwals-three-criteria-for-choosing-which-export-industries-to-focus-on","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/15\/nada-el-ahwals-three-criteria-for-choosing-which-export-industries-to-focus-on\/","title":{"rendered":"Nada El Ahwal\u2019s three criteria for choosing which export industries to focus on"},"content":{"rendered":"

<\/a> We recently had breakfast with 20 top CEOs to talk about why exports and FDI are key to <\/strong>our economy going forward.<\/strong> After reading our five-step recipe for turning Egypt into a global export hub and FDI magnet<\/a>, every participating CEO has agreed to answer two questions on the record.<\/p>\n

We\u2019ve already heard from: <\/strong>GSK\u2019s Mohamed El Dababy<\/a> | McKinsey\u2019s Jalil Bensouda<\/a> | Somabay\u2019s Ibrahim El Missiri<\/a> | ALC Alieldean Weshahi & Partners\u2019 Bahaa Alieldean<\/a> | HSBC Egypt\u2019s Todd Wilcox<\/a> | Actis\u2019 Sherif El Kholy<\/a> | Amazon\u2019s Omar El Sahy<\/a> | BII\u2019s Sherine Shohdy<\/a> | Mansour Automotive\u2019s Ankush Arora<\/a> | Apex\u2019s Tom Maher<\/a> | Travco\u2019s Moataz Sedky<\/a> | Cayesh\u2019s Mahmoud Hassan<\/a>.<\/p>\n

Speaking to us today:<\/strong> Nada El Ahwal (LinkedIn<\/a>) is chief strategy officer at Transmar, an Egyptian shipping and logistics company founded by the El Ahwal family more than 40 years ago. Transmar operates across the Middle East, Red Sea, Arabian Gulf and Eastern Coast of Africa and handled 109k TEUs last year. Transmar parent IACC recently sold a 70% stake to Abu Dhabi Ports Group.<\/p>\n

ENTERPRISE- Which industry would you put on a focused short list \u2014 and why?<\/strong><\/p>\n

NADA EL AHWAL-<\/strong> I have three criteria for selecting industries to be on an export shortlist: industries that use lots of local components to avoid dependence on imports, value-added products that we can sell at a higher value rather than relying on exporting raw materials, and<\/p>\n

sectors that will build an ecosystem of feeding industries to create a ripple effect of industrialization and job creation.<\/p>\n

Agri-produce is one of the fastest growing industries where Egypt has a natural <\/strong>competitive advantage<\/strong> and proximity to key global markets such as the EU, which is our largest trading partner. The global landscape makes this especially interesting as food security post-covid has become a key concern for several markets. Tomatoes for concentrate and olives are two great examples where Egypt has a huge competitive advantage in terms of climate and natural resources, but local producers need support on quality and supply chain issues as they currently suffer tremendous losses in production and transportation.<\/p>\n

Glass production is another area where we have an advantage thanks to the abundance of <\/strong>raw materials<\/strong> such as sand and limestone. This fulfills the local component and does not depend on imports. Exporting a finished or semi-finished product will yield a far better return than just exporting the raw materials.<\/p>\n

Fertilizer is another area where we can add value.<\/strong> Instead of exporting raw materials like rock phosphate, we should focus on producing a final product \u2014 phosphate and nitrogen-based fertilizers.<\/p>\n

Egypt\u2019s cement industry should capitalize on developments overseas<\/strong>. At a time where Europe is facing an energy crisis, we have a surplus of underutilized local assets. This opens up a market we are well positioned to serve for exports.<\/p>\n

And finally, although there is an import component to the manufacture of home appliances and <\/strong>white goods<\/strong>, this sector can both stimulate feeding industries and be competitive abroad in regions where Egypt has favorable trade agreements such as COMESA.<\/p>\n

E- Why are exports and FDI the way forward? <\/strong><\/p>\n

NA-<\/strong> Egypt is a net importer and pays a large monthly ticket due to its trade deficit: our imports are significantly larger than our exports in both value and volume. The way forward needs to be focused on reducing this gap by exporting more cargoes at a higher value.<\/p>\n","protected":false},"excerpt":{"rendered":"

We recently had breakfast with 20 top CEOs to talk about why exports and FDI are key to our economy going forward. After reading our five-step recipe for turning Egypt into a global export hub and FDI magnet, every participating CEO has agreed to answer two questions on the record. We\u2019ve already heard from: GSK\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":578107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9113],"tags":[7199,72,103,145],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-578106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceo-poll","tag-ceo-poll","tag-enterpriseam","tag-fdi","tag-logistics","wpautop","entry"],"acf":{"mongo_id":"d5425d7b-bdf3-4f30-9061-9c3027e93681","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/12\/325.jpg","photo_position":"above","related_issue":[578094],"teaser":""},"yoast_head":"\nNada El Ahwal\u2019s three criteria for choosing which export industries to focus on - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/12\/15\/nada-el-ahwals-three-criteria-for-choosing-which-export-industries-to-focus-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nada El Ahwal\u2019s three criteria for choosing which export industries to focus on\" \/>\n<meta property=\"og:description\" content=\"We recently had breakfast with 20 top CEOs to talk about why exports and FDI are key to our economy going forward. 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