{"id":577381,"date":"2022-11-21T04:00:07","date_gmt":"2022-11-21T04:00:07","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/21\/the-road-to-cop28-starts-here\/"},"modified":"2022-11-21T04:00:07","modified_gmt":"2022-11-21T04:00:07","slug":"the-road-to-cop28-starts-here","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/21\/the-road-to-cop28-starts-here\/","title":{"rendered":"The road to COP28 starts here"},"content":{"rendered":"<p>By Abdulfattah Sharaf<\/p>\n<p><a class=\"content-anchor\" id=\"tldr-story-07\"><\/a> (DUBAI) \u2013 Global climate meetings held in Sharm El Sheikh, Egypt over the last two weeks have been about far more than officials, scientists and advisers from governments around the world gathering to restate national net zero targets.<\/p>\n<p>Based on the hundreds of meetings my colleagues and I had with clients, policymakers, investors and entrepreneurs, the talks of the past two weeks have been about the actions being taken now, and the huge ambition that exists, to accelerate investments to achieve a carbon neutral economic future.<\/p>\n<p>Whether from the perspective of the changes needed to keep global warming below 1.5\u00b0C, the funding frameworks needed to promote and support technological innovations, or the investment needed to be channeled into adaptation, the conversations were clear: the transition of existing models of economics, business and finance must happen with increasing urgency.<\/p>\n<p>This intense focus at COP27 on the details needed to achieve the transition to a lower carbon economic model has set an unmistakable tone for next year\u2019s COP28 talks that will be held in my home country, the UAE.<\/p>\n<p>And that tone was struck precisely because there was a substantial business contingent at what were the world\u2019s best-attended climate talks to date.<\/p>\n<p>Executives didn\u2019t turn up just to be visible. They turned up because they saw an unbeatable opportunity to meet with the partners who can turn business models of the past into the success stories of the future.<\/p>\n<p>Not a single conversation my colleagues and I had was with an executive planning to go out of business. Our meetings were all about growth, expansion and how companies can gain access to funds in the tns of USD that globally will be flowing into net zero transition for decades to come.<\/p>\n<p>That gives me great confidence in our own pledge as a bank to help the carbon-intensive industries of today invest to create the green business models of the future.<\/p>\n<p>Not that it is going to be easy.<\/p>\n<p>New technologies, new business models or new commercial structures will often fall outside traditional banking risk models.<\/p>\n<p>That\u2019s why HSBC is creating new financial partnerships to fill the gap for projects which fall outside the remit of traditional sources of finance and to focus them in markets with significant infrastructure development needs.<\/p>\n<p>Renewable energy, energy storage, water and waste treatment and sustainable transportation are of great interest, as is the circular economy.<\/p>\n<p>We\u2019ve also made transformational changes across the bank to deliver on our climate strategy and targets.<\/p>\n<p>We\u2019ve committed to aligning the financed emissions from our portfolio to net zero by 2050 or sooner \u2060\u2014 and we know this can be achieved only in partnership with our customers.<\/p>\n<p>So we\u2019ve set 2030 targets for emissions reduction in different sectors, focusing on the heaviest emitters first.<\/p>\n<p>By working with clients to develop transition plans, we will understand, sector by sector and client by client, how to reach net zero by 2050.<\/p>\n<p>And as our conversations at COP27 made crystal clear, this is an area in which our clients expect us to lead and to be there to support them on their own journeys \u2014 to COP28 and beyond.<\/p>\n<p><em>Abdulfattah Sharaf (<\/em><em><a href=\"https:\/\/www.linkedin.com\/in\/abdulfattah-sharaf-00b48669\/\">LinkedIn<\/a><\/em><em>) is the CEO of HSBC UAE and head of international markets. HSBC\u2019s column on Enterprise appears every second Monday.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Abdulfattah Sharaf (DUBAI) \u2013 Global climate meetings held in Sharm El Sheikh, Egypt over the last two weeks have been about far more than officials, scientists and advisers from governments around the world gathering to restate national net zero targets. Based on the hundreds of meetings my colleagues and I had with clients, policymakers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":577382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7351],"tags":[2284,7286,228,72,490],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-577381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-message-from-hsbc","tag-a-message-from-hsbc","tag-climate","tag-cop27","tag-enterpriseam","tag-hsbc","wpautop","entry"],"acf":{"mongo_id":"f6f3ff39-d9be-4ea6-9719-7eff8542bb6a","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/11\/320.jpg","photo_position":"above","related_issue":[577368],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The road to COP28 starts here - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/11\/21\/the-road-to-cop28-starts-here\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The road to COP28 starts here\" \/>\n<meta property=\"og:description\" content=\"By Abdulfattah Sharaf (DUBAI) \u2013 Global climate meetings held in Sharm El Sheikh, Egypt over the last two weeks have been about far more than officials, scientists and advisers from governments around the world gathering to restate national net zero targets. 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There\u2019s the cultural and social diversity between Europe and the Middle East that most would expect, but I\u2019ve also gained insight in my line of work: helping drive HSBC\u2019s\u2026","rel":"","context":"In &quot;A MESSAGE FROM HSBC&quot;","block_context":{"text":"A MESSAGE FROM HSBC","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-hsbc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/1\/389.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":549480,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/19\/enabling-energy-transition-in-the-middle-east\/","url_meta":{"origin":577381,"position":1},"title":"Enabling energy transition in the Middle East","author":"enterpriseam admin","date":"19 September 2022","format":false,"excerpt":"By Zoe Knight The arrival of COP27 and COP28 to the Middle East makes our region the focus of international efforts to implement energy transition as part of the shift to a net zero carbon global economy. The example the Middle East sets will be a guiding light for others,\u2026","rel":"","context":"In &quot;A MESSAGE FROM HSBC&quot;","block_context":{"text":"A MESSAGE FROM HSBC","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-hsbc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":577025,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/07\/cop27-starts-in-sharm-el-sheikh-with-a-mission-to-move-beyond-pledges\/","url_meta":{"origin":577381,"position":2},"title":"COP27 starts in Sharm El Sheikh with a mission to move beyond pledges","author":"enterpriseam admin","date":"7 November 2022","format":false,"excerpt":"By Todd Wilcox As mns of words will likely be written over the next two weeks to variously scrutinize and analyze, cheer and chide the discussions that take place at the UN COP27 climate conference, I want to be as clear as possible with mine &NoBreak;\u2014 businesses and investors are\u2026","rel":"","context":"In &quot;A MESSAGE FROM HSBC&quot;","block_context":{"text":"A MESSAGE FROM HSBC","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-hsbc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/11\/108.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":548776,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/22\/548776\/","url_meta":{"origin":577381,"position":3},"title":"HSBC and Enterprise \u2014 a\u2026","author":"enterpriseam admin","date":"22 August 2022","format":false,"excerpt":"HSBC and Enterprise \u2014 a dynamic partnership for a dynamic region By Todd Wilcox The growing demand from international investors for exposure to the rapidly developing economies of the Middle East and North Africa reflect what those of us doing business in this region have always known \u2014 that the\u2026","rel":"","context":"In &quot;A MESSAGE FROM HSBC&quot;","block_context":{"text":"A MESSAGE FROM HSBC","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-hsbc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/6\/Todd-Wilcox1600pxjpg.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":599466,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/08\/14\/hsbc-and-uber-accelerating-financial-inclusion\/","url_meta":{"origin":577381,"position":4},"title":"HSBC and Uber \u2014 accelerating financial inclusion","author":"enterpriseam admin","date":"14 August 2023","format":false,"excerpt":"In support of the Egyptian government\u2019s financial inclusion programme, HSBC has worked with Uber to deliver payment solutions that allow direct payments for driver earnings from riders into e-wallets and provide on-demand cashouts for Uber\u2019s driver partners.According to the World Bank, two-thirds of Egypt\u2019s citizens do not have a transaction\u2026","rel":"","context":"In &quot;A MESSAGE FROM HSBC&quot;","block_context":{"text":"A MESSAGE FROM HSBC","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-hsbc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/8\/629.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":591092,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/07\/31\/hsbc-svns-is-back-and-launching-in-the-middle-east\/","url_meta":{"origin":577381,"position":5},"title":"HSBC SVNS is back \u2014 and launching in the Middle East","author":"enterpriseam admin","date":"31 July 2023","format":false,"excerpt":"Earlier this month saw the global launch of HSBC SVNS, world rugby\u2019s revamped and rebranded celebration of rugby sevens, which will take place across eight iconic cities, kicking off here in the Middle East in December. Our ambition is to supercharge rugby\u2019s global reach and appeal, and we aim to\u2026","rel":"","context":"In &quot;A MESSAGE FROM HSBC&quot;","block_context":{"text":"A MESSAGE FROM HSBC","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-hsbc\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/7\/1245.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/577381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=577381"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/577381\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/577368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/577382"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=577381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=577381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=577381"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=577381"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=577381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}