{"id":576791,"date":"2020-07-03T07:00:53","date_gmt":"2020-07-03T07:00:53","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2020\/07\/03\/the-worst-ad-campaigns-ever\/"},"modified":"2020-07-03T07:00:53","modified_gmt":"2020-07-03T07:00:53","slug":"the-worst-ad-campaigns-ever","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2020\/07\/03\/the-worst-ad-campaigns-ever\/","title":{"rendered":"The worst ad campaigns ever"},"content":{"rendered":"

Those marketing execs who were a few brain cells short of an inoffensive ad campaign:<\/strong> We can\u2019t do an issue on human ineptitude without dedicating a segment to some of the truly awful advertising campaigns that we have had the misfortune to grace our screens. The fact that any of these ads weren\u2019t immediately thrown on the scrapheap continues to amaze us, and amounts to nothing less than a spectacular misreading of what stands for acceptable messaging.<\/p>\n

Kendall Jenner solves all of America\u2019s social problems with a can of Pepsi:<\/strong> In an audacious bid for relevance in 2017, Pepsi attempted to score some woke points by sending bn\u2019aire supermodel Kendall Jenner on a protest march<\/a> towards some unusually friendly police officers. In an attempt to capitalize on a wave of social unrest sweeping the US, the soft drinks giant cast Jenner as a sort of Tiananmen tank woman armed only with a trusty can of Pepsi \u2014 a simple sip of which is able to dismantle structural racism, end the militarization of the police, and finally stamp out police brutality. Unsurprisingly, the cynical play at revolution earned no favors with swathes of the American public, and before long both Pepsi and Jenner were out with statements apologizing for the ill-thought-out ad.<\/p>\n

enterprise<\/p>\n

It\u2019s 2020 and for some reason ad execs are still getting into hot water for using overtly racist marketing to flog products.<\/strong> Some geniuses over at VW\u2019s marketing department earlier this year thought it necessary to impress upon their white customers that the new VW Golf 8 was not created with black people in mind, in a fairly horrific Instagram ad that made use of explicitly racist imagery and references to colonialism. The German automaker at first insisted that it was simply \u201cmisunderstood\u201d<\/a> before later making an embarrassing climbdown<\/a>, admitting to being \u201chorrified\u201d at the ad.<\/p>\n

It was a similar story with Heineken,<\/strong> which was forced to remove a commercial that seemed to imply that light skin is preferable to dark. The 31-second advertisement<\/a> showed a bartender pushing a beer can across the counter where it proceeded to roll by many dark-skinned individuals before stopping in front of a white-woman and the tagline \u201csometimes lighter is better\u201d shows up on screen. Chance the Rapper was one of the reasons why the ad was finally removed after he tweeted that it was \u201cterribly racist\u201d and accused companies of releasing incendiary ads for more views.<\/p>\n

enterprise<\/p>\n

Procter & Gamble bring the unabashed misogyny:<\/strong> Procter & Gamble\u2019s cleaning products company, Mr. Clean, released an advertisement<\/a> of a mother and her daughter wiping a surface with the tagline \u201cThis Mother\u2019s Day, get back to the job that really matters.\u201d The ad came under fire for being sexist and the company made sure to amend the matter in future ads such their successful super bowl ad with the tagline \u201cYou gotta love a man who cleans<\/a>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Those marketing execs who were a few brain cells short of an inoffensive ad campaign: We can\u2019t do an issue on human ineptitude without dedicating a segment to some of the truly awful advertising campaigns that we have had the misfortune to grace our screens. The fact that any of these ads weren\u2019t immediately thrown […]<\/p>\n","protected":false},"author":1,"featured_media":576792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10478],"tags":[2604,900,681,6300,1123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-576791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-worst-ad-campaigns-ever","tag-enterpriseyourwealth","tag-food-and-beverage","tag-pepsico","tag-the-worst-ad-campaigns-ever","tag-volkswagen","wpautop","entry"],"acf":{"mongo_id":"649439a1-4af6-42a7-9a42-fafffc4d4409","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2020\/6\/353.jpg","photo_position":"above","related_issue":[576773],"teaser":"","voice_url":""},"yoast_head":"\nThe worst ad campaigns ever - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2020\/07\/03\/the-worst-ad-campaigns-ever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The worst ad campaigns ever\" \/>\n<meta property=\"og:description\" content=\"Those marketing execs who were a few brain cells short of an inoffensive ad campaign: We can\u2019t do an issue on human ineptitude without dedicating a segment to some of the truly awful advertising campaigns that we have had the misfortune to grace our screens. 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ON THE TUBE TONIGHT- (all times CLT) Pepsi, Where's My Jet? follows the bizarre Leonard v. Pepsico, Inc. court case. The Netflix original docuseries directed by Andrew Renzi documents former student John Leonard\u2019s courtroom battle against soft drinks giant PepsiCo. In the mid \u201890s, the company launched their \u201cDrink\u2026","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/1\/702.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":648771,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/04\/11\/jwts-promotional-campaigns-to-focus-on-specific-destinations-in-egypt\/","url_meta":{"origin":576791,"position":1},"title":"JWT\u2019s promotional campaigns to focus on specific destinations in Egypt","author":"enterpriseam admin","date":"11 April 2017","format":false,"excerpt":"The Tourism Ministry has decided to make specific tourist destinations and sites the focus of its promotional campaigns and suspended promoting Egypt as a whole in light of the recent attacks and the ensuing damage to the country\u2019s brand, sources tell Al Shorouk. This moratorium will continue for the next\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":599965,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/01\/15\/whats-more-popular-kylie-jenner-or-an-egg\/","url_meta":{"origin":576791,"position":2},"title":"What\u2019s more popular: Kylie Jenner or an egg?","author":"enterpriseam admin","date":"15 January 2019","format":false,"excerpt":"Which came first: Kylie Jenner or the egg? A picture of a normal brown eggaccumulated almost 30 mn likes on Instagram, far surpassing Kylie Jenner\u2019s previous record of 18 mn likes for a photo she posted with her newborn baby. What better mundanity to bruise the ego of social media\u2019s\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/1\/2773.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":597425,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/07\/25\/usaid-pepsi-sign-mou-to-improve-egypts-potato-supply-chain\/","url_meta":{"origin":576791,"position":3},"title":"USAID, Pepsi sign MoU to improve Egypt\u2019s potato supply chain","author":"enterpriseam admin","date":"25 July 2019","format":false,"excerpt":"USAID and PepsiCo have signed an MoU to improve the potato supply chain in Egypt, the US embassy said in a press release (pdf). The two organizations will work together to increase the quality and yield of potato crops, support reliable trading relationships, and help farmers to introduce more sustainable\u2026","rel":"","context":"In "Other Business News of Note"","block_context":{"text":"Other Business News of Note","link":"https:\/\/enterpriseam.com\/egypt\/category\/other-business-news-of-note\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":650962,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/02\/01\/tda-not-paying-marketing-companies-abroad-may-hinder-its-promotional-campaigns\/","url_meta":{"origin":576791,"position":4},"title":"TDA not paying marketing companies abroad may hinder its promotional campaigns","author":"enterpriseam admin","date":"1 February 2017","format":false,"excerpt":"Is Egypt in trouble with global ad agencies? The Tourism Development Authority (TDA) is allegedly 15 months behind on paying global advertising agencies some USD 16 mn for overseas promotional campaigns, Al Borsa reports, quoting JWT Chief Hany Shoukry. JWT, which signed a USD 68 mn, three-year contract with the\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":599055,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/17\/egypt-in-the-news-on-17-june-2019\/","url_meta":{"origin":576791,"position":5},"title":"Egypt in the News on 17 June 2019.","author":"enterpriseam admin","date":"17 June 2019","format":false,"excerpt":"There\u2019s nothing going on in Egypt that merits much attention in the foreign press this morning: A piece in The National looks at the Mohamed Salah-fronted ad campaigns currently sweeping the nation\u2019s airwaves and filling social media feeds. 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