{"id":576651,"date":"2020-03-06T03:28:44","date_gmt":"2020-03-06T03:28:44","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2020\/03\/06\/podcasts-are-finally-starting-to-catch-on\/"},"modified":"2020-03-06T03:28:44","modified_gmt":"2020-03-06T03:28:44","slug":"podcasts-are-finally-starting-to-catch-on","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2020\/03\/06\/podcasts-are-finally-starting-to-catch-on\/","title":{"rendered":"Podcasts are finally starting to catch on"},"content":{"rendered":"<p><strong>It only took 15 years but podcasts are finally beginning to catch on.<\/strong> The past two years have been something of a turning point for the podcast industry. The medium has existed in some form since the early years of the millennium but only recently has it made a decisive entrance into the mainstream.<\/p>\n<p><strong>The industry has changed a lot since 2005<\/strong>, when Apple first introduced more than 3k unpaid podcasts onto iTunes. As of January this year there were <a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\">more than 850k podcasts<\/a> (that\u2019s around 30 mn episodes) listed on iTunes. Much of this growth has occurred in the past couple of years: Back in February 2018 there were around 500k active podcasts, meaning the number of podcasts has expanded by 70% in just 23 months. The expansion of the industry has been accompanied by a surge in listener growth. The number of weekly listeners in the US <a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2019\/11\/18\/podcasting-is-going-mainstream\/\">more than tripled to 62 mn<\/a> between 2013 and 2019.<\/p>\n<p><strong>The rise of the celebrity podcast:<\/strong> Part of this growth can be put down to an influx of celebrities hopping on the podcasting bandwagon. Back in 2017, just 15% of the 20 most-downloaded podcasts on Apple featured celebrity hosts. One year later this had grown to 32%, with almost half of the top 25 new podcasts being celebrity-hosted.<\/p>\n<p><strong>All of this means that the industry is set to keep growing:<\/strong> As the number of podcasts continues to expand and the number of listeners grows, the commercial viability of the sector will only increase. Ad revenues in the US, which totaled USD 479 mn in 2018, are expected to <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/05\/Full-Year-2018-IAB-Podcast-Ad-Rev-Study_5.29.19_vFinal.pdf\">surpass USD 1 bn by 2021 (pdf)<\/a>.<\/p>\n<p class='web-image' ><a href='https:\/\/enterprise.press\/podcast\/'><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/ent.news\/2019\/11\/Making-it-Ad-1-1600px.jpg?ssl=1\" alt='enterprise'><\/a><\/p>\n<p><strong>We couldn\u2019t publish an issue about podcasts without a shameless plug<\/strong><strong>: <\/strong>Of course, one of our favorite podcasts has to be <a href=\"https:\/\/enterprise.press\/podcast\/\">Making It<\/a>: The brand new Enterprise show that quizzes the CEOs and founders of some of Egypt\u2019s most promising businesses on how they made it big. Mixing serious business talk with personal stories, <strong>Making It\u2019s first eight-episode season is<\/strong><strong> available via our <\/strong><strong><a href=\"https:\/\/enterprise.press\/podcast\/\">website<\/a><\/strong><strong>, <\/strong><strong><a href=\"https:\/\/podcasts.apple.com\/podcast\/making-it\/id1487974619\">Apple Podcasts<\/a><\/strong><strong> and <\/strong><strong><a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNWE1NmQ3YzMtZjI4MS00NTU3LThlMzEtYWFjODAxN2NjZjA2L2U3ZjE1ZWYwLWMwOWYtNDFiNi1iZDM4LWFiMDUwMGMwNDVlZi82OTc0ODFkMi04OGRmLTRlYjMtYmY3Mi1hYjA1MDBjMjllOWYvcG9kY2FzdC5yc3M%3D\">Google Podcasts<\/a><\/strong><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It only took 15 years but podcasts are finally beginning to catch on. The past two years have been something of a turning point for the podcast industry. The medium has existed in some form since the early years of the millennium but only recently has it made a decisive entrance into the mainstream. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":576652,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10441],"tags":[7419,2604,6261,8360],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-576651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts-are-finally-starting-to-catch-on","tag-culture","tag-enterpriseyourwealth","tag-podcasts-are-finally-starting-to-catch-on","tag-psychology","wpautop","entry"],"acf":{"mongo_id":"1f23b78a-4fd0-47c9-ab76-b9358e2a91c6","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2020\/4\/273.jpg","photo_position":"above","related_issue":[576648],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcasts are finally starting to catch on - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2020\/03\/06\/podcasts-are-finally-starting-to-catch-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcasts are finally starting to catch on\" \/>\n<meta property=\"og:description\" content=\"It only took 15 years but podcasts are finally beginning to catch on. The past two years have been something of a turning point for the podcast industry. The medium has existed in some form since the early years of the millennium but only recently has it made a decisive entrance into the mainstream. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2020\/03\/06\/podcasts-are-finally-starting-to-catch-on\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-06T03:28:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2020\/4\/273.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/03\/06\/podcasts-are-finally-starting-to-catch-on\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/03\/06\/podcasts-are-finally-starting-to-catch-on\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Podcasts are finally starting to catch on\",\"datePublished\":\"2020-03-06T03:28:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/03\/06\/podcasts-are-finally-starting-to-catch-on\/\"},\"wordCount\":336,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/03\/06\/podcasts-are-finally-starting-to-catch-on\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2020\/4\/273.jpg?fit=%2C&ssl=1\",\"keywords\":[\"culture\",\"EnterpriseYourWealth\",\"Podcasts are finally starting to catch on\",\"psychology\"],\"articleSection\":[\"PODCASTS ARE FINALLY STARTING TO CATCH ON\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/03\/06\/podcasts-are-finally-starting-to-catch-on\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2020\/03\/06\/podcasts-are-finally-starting-to-catch-on\/\",\"name\":\"Podcasts are finally starting to catch on - 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Each episode of Kermode & Mayo's Film Review is essentially two hours of two men bickering about films. But so engaging are the two men, Mark Kermode and Simon Mayo, and so genuine is their passion for film, that most\u2026","rel":"","context":"In &quot;PODCASTS ABOUT FILM&quot;","block_context":{"text":"PODCASTS ABOUT FILM","link":"https:\/\/enterpriseam.com\/egypt\/category\/podcasts-about-film\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/4\/284.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":616191,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/29\/did-you-hop-on-the-podcast-train-yet\/","url_meta":{"origin":576651,"position":1},"title":"Did you hop on the podcast train yet?","author":"enterpriseam admin","date":"29 February 2024","format":false,"excerpt":"The pandemic played a significant role in the surge of interest in podcasts","rel":"","context":"In &quot;Media&quot;","block_context":{"text":"Media","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2893.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":576530,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/11\/29\/season-three-finale-of-making-it-drops-this-thursday\/","url_meta":{"origin":576651,"position":2},"title":"Season three finale of Making It drops this Thursday","author":"enterpriseam admin","date":"29 November 2020","format":false,"excerpt":"The season three finale of Making It is out this Thursday. Until then, it's a good time to catch up on the last few episodes with founders and C-suite execs across industries including fintech, retail, healthcare, and security: Taking on a USD 48 bn industry with MagicCube Cofounders Nancy Zayed\u2026","rel":"","context":"In &quot;Making It&quot;","block_context":{"text":"Making It","link":"https:\/\/enterpriseam.com\/egypt\/making-it\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/11\/295.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":576577,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/11\/30\/catch-up-on-season-three-of-making-it-ahead-of-the-finale-this-thursday\/","url_meta":{"origin":576651,"position":3},"title":"Catch up on season three of Making It ahead of the finale this Thursday","author":"enterpriseam admin","date":"30 November 2020","format":false,"excerpt":"This Thursday is the season three finale of Making It \u2014 our podcast about building a great business right here in Egypt. We\u2019ve talked to founders and CEOs from companies of different sizes, stages, and specializations to ask how they\u2019ve shouldered the pandemic and what\u2019s next for their growth stories\u2026","rel":"","context":"In &quot;Making It&quot;","block_context":{"text":"Making It","link":"https:\/\/enterpriseam.com\/egypt\/making-it\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/11\/319.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":575034,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/09\/30\/what-were-tracking-on-30-september-2020\/","url_meta":{"origin":576651,"position":4},"title":"What we\u2019re tracking on 30 September 2020","author":"enterpriseam admin","date":"30 September 2020","format":false,"excerpt":"Good morning, wonderful people. A quick programming note to get us underway this morning: We\u2019re delighted to announce that Making It, our podcast on how to build a great business in Egypt, is back for season number three. Episode one debuts on Thursday, 8 October \u2014 just in time for\u2026","rel":"","context":"In &quot;What We're Tracking Today&quot;","block_context":{"text":"What We're Tracking Today","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-today\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":612541,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/12\/24\/the-best-podcasts-of-2023\/","url_meta":{"origin":576651,"position":5},"title":"The best podcasts of 2023","author":"enterpriseam admin","date":"24 December 2023","format":false,"excerpt":"? EARS TO THE GROUND- We\u2019ve curated a list of the best podcasts of the year, so you don\u2019t have to do the work yourselves: It\u2019s that time of year when everybody and their mother is out with a \u201cbest of\u201d list \u2014 and we\u2019re no different. To save you\u2026","rel":"","context":"In &quot;ENTERPRISE RECOMMENDS&quot;","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/576651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=576651"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/576651\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/wealth\/576648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/576652"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=576651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=576651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=576651"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=576651"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=576651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}