{"id":575427,"date":"2020-10-14T04:16:21","date_gmt":"2020-10-14T04:16:21","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/14\/creating-an-authentic-brand-with-zooba-ceo-chris-khalifa\/"},"modified":"2020-10-14T04:16:21","modified_gmt":"2020-10-14T04:16:21","slug":"creating-an-authentic-brand-with-zooba-ceo-chris-khalifa","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/14\/creating-an-authentic-brand-with-zooba-ceo-chris-khalifa\/","title":{"rendered":"Creating an authentic brand with Zooba CEO Chris Khalifa"},"content":{"rendered":"<p><strong>Is it falafel or taamiya?<\/strong> When building the Zooba brand, CEO Chris Khalifa took the risk of setting Egyptian street food apart from Middle Eastern cuisine. With a franchise agreement in the GCC and a successful outpost in New York City \u2014 not to mention seven local branches in Egypt \u2014 this strategy proved successful.<\/p>\n<p><strong>You <\/strong><strong><a href=\"https:\/\/apple.co\/3jGRzHv\">already have a podcast player on your iPhone<\/a><\/strong>, or you can listen to the episode through <a href=\"https:\/\/bit.ly\/2I5qIXO\">our website<\/a> (no download required). We\u2019re also on <a href=\"https:\/\/bit.ly\/3jFlxvF\">Google Podcast<\/a> | <a href=\"https:\/\/bit.ly\/3iMTIjT\">Anghami<\/a> | <a href=\"https:\/\/bit.ly\/3iEPpqC\">Omny<\/a>. Making It is on Spotify, but only for non-MENA accounts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it falafel or taamiya? When building the Zooba brand, CEO Chris Khalifa took the risk of setting Egyptian street food apart from Middle Eastern cuisine. With a franchise agreement in the GCC and a successful outpost in New York City \u2014 not to mention seven local branches in Egypt \u2014 this strategy proved successful. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":575428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9303],"tags":[4322,72,564,2947,1650,9302,841],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-575427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-listening","tag-chris-khalifa","tag-enterpriseam","tag-food","tag-making-it","tag-podcast","tag-worth-listening","tag-zooba","wpautop","entry"],"acf":{"mongo_id":"ac4c31e6-0654-4dbe-8400-5b1ee84b07ba","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2020\/10\/149.jpg","photo_position":"above","related_issue":[575405],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creating an authentic brand with Zooba CEO Chris Khalifa - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2020\/10\/14\/creating-an-authentic-brand-with-zooba-ceo-chris-khalifa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating an authentic brand with Zooba CEO Chris Khalifa\" \/>\n<meta property=\"og:description\" content=\"Is it falafel or taamiya? When building the Zooba brand, CEO Chris Khalifa took the risk of setting Egyptian street food apart from Middle Eastern cuisine. With a franchise agreement in the GCC and a successful outpost in New York City \u2014 not to mention seven local branches in Egypt \u2014 this strategy proved successful. 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Hanging up his suit as an investment banker, Khalifa has successfully launched seven branches\u2026","rel":"","context":"In &quot;Worth Listening&quot;","block_context":{"text":"Worth Listening","link":"https:\/\/enterpriseam.com\/egypt\/category\/worth-listening\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/10\/131.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":553701,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/02\/chris-khalifa-founder-and-ceo-of-zooba\/","url_meta":{"origin":575427,"position":1},"title":"Chris Khalifa founder and CEO of Zooba","author":"enterpriseam admin","date":"2 April 2021","format":false,"excerpt":"Chris Khalifa, founder and CEO of Zooba: Chris left behind his job as an investment banker at EFG Hermes to start the colorful and creative street food brand Zooba in 2012. Capitalising on a global high-end street food trend that seemed to have left out Egypt\u2019s wholesome cuisine, Khalifa started\u2026","rel":"","context":"In &quot;PLOTTING A CAREER CHANGE&quot;","block_context":{"text":"PLOTTING A CAREER CHANGE","link":"https:\/\/enterpriseam.com\/egypt\/category\/plotting-a-career-change\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/3\/20.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":575332,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/12\/zooba-ceo-chris-khalifas-vision-to-take-egyptian-cuisine-global\/","url_meta":{"origin":575427,"position":2},"title":"Zooba CEO Chris Khalifa\u2019s vision to take Egyptian cuisine global","author":"enterpriseam admin","date":"12 October 2020","format":false,"excerpt":"Zooba is as Egyptian as you can get: When Chris Khalifa founded Zooba, his goal was to bring global recognition to Egyptian street food without compromising its authenticity. 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