{"id":575382,"date":"2020-10-13T04:34:00","date_gmt":"2020-10-13T04:34:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/13\/zooba-ceo-chris-khalifas-vision-of-taking-egyptian-cuisine-global\/"},"modified":"2020-10-13T04:34:00","modified_gmt":"2020-10-13T04:34:00","slug":"zooba-ceo-chris-khalifas-vision-of-taking-egyptian-cuisine-global","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/13\/zooba-ceo-chris-khalifas-vision-of-taking-egyptian-cuisine-global\/","title":{"rendered":"Zooba CEO Chris Khalifa\u2019s vision of taking Egyptian cuisine global"},"content":{"rendered":"<p><strong>Hawawshi really is the breakfast of champions:<\/strong> When Chris Khalifa started Zooba in 2012, the mission was to improve on local street food and build a brand around how it was Egyptian and not Middle Eastern. Hanging up his suit as an investment banker, Khalifa has successfully launched seven branches in Cairo, with plans to franchise 20 more in the GCC, and is currently teaching New Yorkers how to pronounce taamiya.<\/p>\n<p><strong>You <\/strong><strong><a href=\"https:\/\/apple.co\/3jGRzHv\">already have a podcast player on your iPhone<\/a><\/strong>, or you can listen to the episode through <a href=\"https:\/\/bit.ly\/2I5qIXO\">our website<\/a> (no download required). We\u2019re also on <a href=\"https:\/\/bit.ly\/3jFlxvF\">Google Podcast<\/a> | <a href=\"https:\/\/bit.ly\/3iMTIjT\">Anghami<\/a> | <a href=\"https:\/\/bit.ly\/3iEPpqC\">Omny<\/a>. Making It is on Spotify, but only for non-MENA accounts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hawawshi really is the breakfast of champions: When Chris Khalifa started Zooba in 2012, the mission was to improve on local street food and build a brand around how it was Egyptian and not Middle Eastern. Hanging up his suit as an investment banker, Khalifa has successfully launched seven branches in Cairo, with plans to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":575383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9303],"tags":[4322,72,564,9302,841],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-575382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-listening","tag-chris-khalifa","tag-enterpriseam","tag-food","tag-worth-listening","tag-zooba","wpautop","entry"],"acf":{"mongo_id":"cc451398-633a-4386-a68e-b4cfc0a84c97","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2020\/10\/131.jpg","photo_position":"above","related_issue":[575355],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zooba CEO Chris Khalifa\u2019s vision of taking Egyptian cuisine global - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2020\/10\/13\/zooba-ceo-chris-khalifas-vision-of-taking-egyptian-cuisine-global\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zooba CEO Chris Khalifa\u2019s vision of taking Egyptian cuisine global\" \/>\n<meta property=\"og:description\" content=\"Hawawshi really is the breakfast of champions: When Chris Khalifa started Zooba in 2012, the mission was to improve on local street food and build a brand around how it was Egyptian and not Middle Eastern. 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When building the Zooba brand, CEO Chris Khalifa took the risk of setting Egyptian street food apart from Middle Eastern cuisine. With a franchise agreement in the GCC and a successful outpost in New York City \u2014 not to mention seven local branches in Egypt\u2026","rel":"","context":"In &quot;Worth Listening&quot;","block_context":{"text":"Worth Listening","link":"https:\/\/enterpriseam.com\/egypt\/category\/worth-listening\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/10\/149.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":575332,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/12\/zooba-ceo-chris-khalifas-vision-to-take-egyptian-cuisine-global\/","url_meta":{"origin":575382,"position":1},"title":"Zooba CEO Chris Khalifa\u2019s vision to take Egyptian cuisine global","author":"enterpriseam admin","date":"12 October 2020","format":false,"excerpt":"Zooba is as Egyptian as you can get: When Chris Khalifa founded Zooba, his goal was to bring global recognition to Egyptian street food without compromising its authenticity. First he had to overcome local suspicions that associated street food with poor hygiene, but today that vision pays off with seven\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/10\/113.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":553701,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/02\/chris-khalifa-founder-and-ceo-of-zooba\/","url_meta":{"origin":575382,"position":2},"title":"Chris Khalifa founder and CEO of Zooba","author":"enterpriseam admin","date":"2 April 2021","format":false,"excerpt":"Chris Khalifa, founder and CEO of Zooba: Chris left behind his job as an investment banker at EFG Hermes to start the colorful and creative street food brand Zooba in 2012. 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Speaking to us this week is Chris Khalifa, Founder and CEO of\u2026","rel":"","context":"In &quot;My Morning Routine&quot;","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/2\/301.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":599884,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/01\/14\/zooba-to-open-first-us-branch-in-manhattan\/","url_meta":{"origin":575382,"position":4},"title":"Zooba to open first US branch in Manhattan","author":"enterpriseam admin","date":"14 January 2019","format":false,"excerpt":"EXCLUSIVE- Zooba raises USD 4mn in funding for drive to expand into New York. Our friends at Egyptian street food restaurant chain Zooba are set to open their first US location in the Manhattan neighborhood of Nolita, according to an emailed statement (pdf). 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