{"id":573641,"date":"2020-08-12T04:05:18","date_gmt":"2020-08-12T04:05:18","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/"},"modified":"2020-08-12T04:05:18","modified_gmt":"2020-08-12T04:05:18","slug":"prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/","title":{"rendered":"Prime Holding to offload AT Lease holdings after launching fintech subsidiary"},"content":{"rendered":"<p><strong>M&A WATCH- Prime Holding is planning to offload the entirety of its stake in Al <\/strong><strong>Tawfeek Leasing<\/strong> to avoid a conflict of interest with its new subsidiary Prime Fintech, CEO Mohamed Maher said yesterday, according to <a href=\"https:\/\/bit.ly\/3kAW7QL\">Al Mal<\/a>. Prime <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/60edcb2b-6dd1-45ca-8bc9-d23283e71964\">launched its new arm<\/a> on Monday, which among other things will offer financial leasing services akin to those provided by AT Lease. It has gradually reduced its holdings in the company in recent months, lowering its stake in July to 6.13% from 9.6%, and again this week to 3.9%. Maher did not provide specifics on when Prime will offload the rest of its holdings, stating that it will depend on the company\u2019s investment strategy and the performance of AT Lease\u2019s shares.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M&#038;A WATCH- Prime Holding is planning to offload the entirety of its stake in Al Tawfeek Leasing to avoid a conflict of interest with its new subsidiary Prime Fintech, CEO Mohamed Maher said yesterday, according to Al Mal. Prime launched its new arm on Monday, which among other things will offer financial leasing services akin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8572],"tags":[5664,72,595,976,2380,7096],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-573641","post","type-post","status-publish","format-standard","hentry","category-speed-round","tag-al-tawfeek-for-financial-lease","tag-enterpriseam","tag-non-banking-financial-services","tag-prime-holding","tag-speed-round","tag-stake","wpautop","entry"],"acf":{"mongo_id":"b98d3c8b-5706-438a-aa19-0e13bafb93d5","is_powered_by":true,"section_story_id":"4c516247-c57d-49ad-a7bc-e20dc516e2b5","story_type":"1","photo_url":"","photo_position":"above","related_issue":[573630],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prime Holding to offload AT Lease holdings after launching fintech subsidiary - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prime Holding to offload AT Lease holdings after launching fintech subsidiary\" \/>\n<meta property=\"og:description\" content=\"M&amp;A WATCH- Prime Holding is planning to offload the entirety of its stake in Al Tawfeek Leasing to avoid a conflict of interest with its new subsidiary Prime Fintech, CEO Mohamed Maher said yesterday, according to Al Mal. Prime launched its new arm on Monday, which among other things will offer financial leasing services akin [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-12T04:05:18+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Prime Holding to offload AT Lease holdings after launching fintech subsidiary\",\"datePublished\":\"2020-08-12T04:05:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/\"},\"wordCount\":131,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"Al Tawfeek for Financial Lease\",\"EnterpriseAM\",\"non-banking financial services\",\"Prime Holding\",\"SPEED ROUND\",\"stake\"],\"articleSection\":[\"Speed Round\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/\",\"name\":\"Prime Holding to offload AT Lease holdings after launching fintech subsidiary - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"datePublished\":\"2020-08-12T04:05:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prime Holding to offload AT Lease holdings after launching fintech subsidiary\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Prime Holding to offload AT Lease holdings after launching fintech subsidiary - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/","og_locale":"en_US","og_type":"article","og_title":"Prime Holding to offload AT Lease holdings after launching fintech subsidiary","og_description":"M&A WATCH- Prime Holding is planning to offload the entirety of its stake in Al Tawfeek Leasing to avoid a conflict of interest with its new subsidiary Prime Fintech, CEO Mohamed Maher said yesterday, according to Al Mal. Prime launched its new arm on Monday, which among other things will offer financial leasing services akin [&hellip;]","og_url":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2020-08-12T04:05:18+00:00","author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Prime Holding to offload AT Lease holdings after launching fintech subsidiary","datePublished":"2020-08-12T04:05:18+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/"},"wordCount":131,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"keywords":["Al Tawfeek for Financial Lease","EnterpriseAM","non-banking financial services","Prime Holding","SPEED ROUND","stake"],"articleSection":["Speed Round"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/","url":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/","name":"Prime Holding to offload AT Lease holdings after launching fintech subsidiary - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"datePublished":"2020-08-12T04:05:18+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/12\/prime-holding-to-offload-at-lease-holdings-after-launching-fintech-subsidiary\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Prime Holding to offload AT Lease holdings after launching fintech subsidiary"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":573599,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/11\/prime-holding-launches-subsidiary-prime-fintech-reduces-stake-in-at-lease\/","url_meta":{"origin":573641,"position":0},"title":"Prime Holding launches subsidiary Prime Fintech, reduces stake in AT Lease","author":"enterpriseam admin","date":"11 August 2020","format":false,"excerpt":"Prime Holding has launched a fintech subsidiary, Prime Fintech, according to a press release (pdf). The new company comes as part of Prime\u2019s wider plan to set up non-banking financial services subsidiaries. Prime Holding will invest an initial share capital of EGP 50 mn in the new subsidiary, an amount\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":595675,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/04\/egypts-prime-holding-acquires-close-to-10-of-at-lease-at-egp-29-mn\/","url_meta":{"origin":573641,"position":1},"title":"Egypt\u2019s Prime Holding acquires close to 10% of AT Lease at EGP 29 mn","author":"enterpriseam admin","date":"4 August 2019","format":false,"excerpt":"M&A WATCH- Prime Holding has acquired close to 10% of Al Tawfeek Leasing (AT Lease) in a transaction worth nearly EGP 29 mn, Prime CEO Khaled Rashed told Al Mal. Prime is planning to take an \u201cactivist shareholder\u201d approach to AT Lease by presenting a business plan to the company\u2019s\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":576289,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/11\/18\/prime-fintech-plans-to-list-on-egx-in-next-two-years\/","url_meta":{"origin":573641,"position":2},"title":"Prime Fintech plans to list on EGX in next two years","author":"enterpriseam admin","date":"18 November 2020","format":false,"excerpt":"IPO WATCH- Prime Fintech plans to list on the EGX in the next two years, Prime Holding\u2019s deputy CEO, Mohamed Maher, said during parent company Prime Holding\u2019s 25th anniversary event yesterday, according to Al Mal. He provided no further details, but reiterated plans to increase the capital of the company\u2019s\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":595698,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/04\/prime-holding-mulls-establishing-consumer-finance-arm\/","url_meta":{"origin":573641,"position":3},"title":"Prime Holding mulls establishing consumer finance arm","author":"enterpriseam admin","date":"4 August 2019","format":false,"excerpt":"Prime Holding is conducting a study on the consumer finance sector ahead of potentially setting up a new company, CEO Mohamed Maher told the local press without specifying a timeframe. Prime Holding recently acquired 10% of Al Tawfeek Leasing Company for EGP 29 mn.","rel":"","context":"In &quot;Banking + Finance&quot;","block_context":{"text":"Banking + Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/banking-finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":572154,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/06\/14\/earnings-watch-beltone-prime-holding-at-leasing\/","url_meta":{"origin":573641,"position":4},"title":"Earnings Watch: Beltone, Prime Holding, AT Leasing","author":"enterpriseam admin","date":"14 June 2020","format":false,"excerpt":"EARNINGS WATCH- Beltone Financial reported a net loss of EGP 8.4 mn during the first three months of 2020, compared with a EGP 23.2 mn loss in 1Q2019, it said in a statement on the EGX. Prime Holding also made a loss during the quarter, reporting a net loss of\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":591838,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/18\/prime-holdings-removal-of-khaled-rashed-as-ceo-ratified-by-fra\/","url_meta":{"origin":573641,"position":5},"title":"Prime Holdings\u2019 removal of Khaled Rashed as CEO ratified by FRA","author":"enterpriseam admin","date":"18 December 2019","format":false,"excerpt":"MOVES- FRA approves Prime Holdings\u2019 removal of Khaled Rashed as CEO: The Financial Regulatory Authority (FRA) has ratified Prime Holdings\u2019 board of directors\u2019 decision to appoint vice chairman Mohamed Maher as CEO after removing Khaled Rashed, according to the local press. Rashed, who is the CEO of Sameem Capital, which\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/573641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=573641"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/573641\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/573630"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=573641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=573641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=573641"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=573641"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=573641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}