{"id":573472,"date":"2020-08-06T04:03:12","date_gmt":"2020-08-06T04:03:12","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/"},"modified":"2020-08-06T04:03:12","modified_gmt":"2020-08-06T04:03:12","slug":"delivery-hero-to-rebrand-otlob-as-talabat","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/","title":{"rendered":"Delivery Hero to rebrand Otlob as Talabat"},"content":{"rendered":"<p><strong>STARTUP WATCH- The Egyptian nationalist inside us is *REALLY* unimpressed: Food <\/strong><strong>delivery service formerly known as Otlob will soon <\/strong><strong>become Talabat.<\/strong> Berlin-based Delivery Hero has announced that it will rebrand its Egypt arm Otlob as Talabat from 1 September, <a href=\"https:\/\/www.menabytes.com\/talabat-otlob-rebrand\/\">Menabytes<\/a> reports. The name change comes as the company seeks to \u201cconsolidate\u201d the Talabat brand, which operates in most of the region outside of Egypt. Otlob has been a mainstay of Egypt\u2019s delivery services and was the first online delivery platform in the region when it was founded in 1999.<\/p>\n<p><strong>Talabat is also planning a major recruitment drive:<\/strong> The Dubai-based company will add 50k new delivery drivers to its fleet, and launch a new mobile app as it expands its operations in Egypt, CEO Tomaso Rodriguez said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>STARTUP WATCH- The Egyptian nationalist inside us is *REALLY* unimpressed: Food delivery service formerly known as Otlob will soon become Talabat. Berlin-based Delivery Hero has announced that it will rebrand its Egypt arm Otlob as Talabat from 1 September, Menabytes reports. The name change comes as the company seeks to \u201cconsolidate\u201d the Talabat brand, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8572],"tags":[72,3963,5634,2380,1352],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-573472","post","type-post","status-publish","format-standard","hentry","category-speed-round","tag-enterpriseam","tag-otlob","tag-rebrand","tag-speed-round","tag-talabat","wpautop","entry"],"acf":{"mongo_id":"2b3c396d-a958-4703-b484-da0cdc8fccf1","is_powered_by":true,"section_story_id":"aaa2b485-2ac7-44a7-a97c-5b3247eafeb0","story_type":"1","photo_url":"","photo_position":"above","related_issue":[573459],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Delivery Hero to rebrand Otlob as Talabat - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delivery Hero to rebrand Otlob as Talabat\" \/>\n<meta property=\"og:description\" content=\"STARTUP WATCH- The Egyptian nationalist inside us is *REALLY* unimpressed: Food delivery service formerly known as Otlob will soon become Talabat. Berlin-based Delivery Hero has announced that it will rebrand its Egypt arm Otlob as Talabat from 1 September, Menabytes reports. The name change comes as the company seeks to \u201cconsolidate\u201d the Talabat brand, which [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-06T04:03:12+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Delivery Hero to rebrand Otlob as Talabat\",\"datePublished\":\"2020-08-06T04:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/\"},\"wordCount\":132,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"EnterpriseAM\",\"Otlob\",\"rebrand\",\"SPEED ROUND\",\"Talabat\"],\"articleSection\":[\"Speed Round\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/\",\"name\":\"Delivery Hero to rebrand Otlob as Talabat - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"datePublished\":\"2020-08-06T04:03:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Delivery Hero to rebrand Otlob as Talabat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Delivery Hero to rebrand Otlob as Talabat - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/06\/delivery-hero-to-rebrand-otlob-as-talabat\/","og_locale":"en_US","og_type":"article","og_title":"Delivery Hero to rebrand Otlob as Talabat","og_description":"STARTUP WATCH- The Egyptian nationalist inside us is *REALLY* unimpressed: Food delivery service formerly known as Otlob will soon become Talabat. 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