{"id":573339,"date":"2020-07-29T04:09:03","date_gmt":"2020-07-29T04:09:03","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2020\/07\/29\/the-way-to-a-foreign-investors-pocket-book-is-through-their-stomach\/"},"modified":"2020-07-29T04:09:03","modified_gmt":"2020-07-29T04:09:03","slug":"the-way-to-a-foreign-investors-pocket-book-is-through-their-stomach","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2020\/07\/29\/the-way-to-a-foreign-investors-pocket-book-is-through-their-stomach\/","title":{"rendered":"The way to a foreign investor\u2019s pocket book is through their stomach"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-01\"><\/a><strong> INVESTMENT WATCH- The way to a foreign investor\u2019s pocket book is <\/strong><strong>through their stomach. <\/strong>Ours is a consumer-led economy, and Egyptian consumers love food above all else. Fitting, then, that we head off on our Eid holiday with news of new FDI in food and food-centered retail:<\/p>\n<p><strong>India\u2019s LuLu Group is planning to invest USD 1 bn in Egypt <\/strong><strong>over the next three years<\/strong> to build out its branch network, Internal Trade Development Authority (ITDA) head Ibrahim Ashmawy said, according to <a href=\"https:\/\/bit.ly\/3g8ZVG5\">Al Mal<\/a>. The Abu Dhabi-based, Indian-owned hypermarket operator <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/95fba754-dfcd-46bf-899b-e1032666e34f\">inaugurated<\/a> its second branch in Egypt \u2014 which cost EGP 180 mn \u2014 earlier this week. LuLu had <a href=\"https:\/\/enterprise.press\/stories\/2019\/12\/24\/lulu-market-to-open-two-branches-in-egypt-next-year-9016\/\">said last year<\/a> it plans to open two branches in Egypt in 1H2020, including one in Wadi Degla and another in the Fifth Settlement. <strong>The company <\/strong><strong><a href=\"https:\/\/enterprise.press\/stories\/2019\/08\/27\/egypt-signs-usd-500-mn-agreement-with-indias-lulu-hypermarket\/\">said in summer 2019<\/a><\/strong><strong> that it would invest USD 500 mn <\/strong>in its expansion in Egypt.<\/p>\n<p><strong>Kraft Heinz will invest over EGP 920 mn in Egypt over the <\/strong><strong>next five years<\/strong> to add 14 new production lines, Managing Director Hany Elmessiry said, according to <a href=\"https:\/\/www.alborsaanews.com\/2020\/07\/28\/1370341\">the local press<\/a>. The company plans to increase its output to cover domestic consumption and sell to export markets. The company exports nearly EGP 680 mn-worth of goods, or 20% of its annual output, to countries in the Gulf and Africa.<\/p>\n<p><strong>Hero Foods is planning to invest USD 5 mn by the end of <\/strong><strong>2020 to expand its jam factory in Qalyubia<\/strong>, Middle East and Africa (MEA) operations head Mahmoud Bazan tells <a href=\"https:\/\/dailynewsegypt.com\/2020\/07\/27\/hero-to-invest-5m-in-its-egypt-jam-factory-by-2020-end-general-manager\/\">the local press<\/a>. The Swiss food manufacturer will use the investments to add capacity to what is already one of the largest jam factories in the MEA region. The company has spent over USD 70 mn in expansions and upgrades since it acquired the factory <a href=\"https:\/\/www.heromea.com\/jam\/en\/about-us\">in the early 2000s<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>INVESTMENT WATCH- The way to a foreign investor\u2019s pocket book is through their stomach. Ours is a consumer-led economy, and Egyptian consumers love food above all else. Fitting, then, that we head off on our Eid holiday with news of new FDI in food and food-centered retail: India\u2019s LuLu Group is planning to invest USD [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8572],"tags":[72,4438,2326,125,5604,1567,131,338,2380,777],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-573339","post","type-post","status-publish","format-standard","hentry","category-speed-round","tag-enterpriseam","tag-hero","tag-internal-trade-development-authority","tag-investment-watch","tag-kraft-heinz","tag-lulu-group","tag-manufacturing","tag-retail","tag-speed-round","tag-supply-ministry","wpautop","entry"],"acf":{"mongo_id":"229358e3-77f5-4fce-86b2-f2bf430c64b6","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[573334],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The way to a foreign investor\u2019s pocket book is through their stomach - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2020\/07\/29\/the-way-to-a-foreign-investors-pocket-book-is-through-their-stomach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The way to a foreign investor\u2019s pocket book is through their stomach\" \/>\n<meta property=\"og:description\" content=\"INVESTMENT WATCH- The way to a foreign investor\u2019s pocket book is through their stomach. 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