{"id":568310,"date":"2020-12-24T04:06:56","date_gmt":"2020-12-24T04:06:56","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2020\/12\/24\/my-wfh-routine-james-lafferty-ceo-of-fine-hygienic-holding\/"},"modified":"2020-12-24T04:06:56","modified_gmt":"2020-12-24T04:06:56","slug":"my-wfh-routine-james-lafferty-ceo-of-fine-hygienic-holding","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2020\/12\/24\/my-wfh-routine-james-lafferty-ceo-of-fine-hygienic-holding\/","title":{"rendered":"My WFH Routine: James Lafferty, CEO of Fine Hygienic Holding"},"content":{"rendered":"

<\/a> James Lafferty, CEO of Fine Hygienic Holding:<\/strong> My Morning \/ WFH Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is James Lafferty (LinkedIn<\/a>), the CEO of Fine Hygienic Holding. Edited excerpts from our conversation:<\/p>\n

My story with Fine Hygienic Holding actually started when I was in the fitness world.<\/strong> In the early 80s, I started a company for corporate wellness services along with three doctors \u2014 we were basically teaching executives how to lose weight. A client once suggested to me that I become a brand manager \u2014 which is what I became with Procter & Gamble. After a few years, I left for Morocco, where I spent five years, followed by Poland and the Levant. I was the first general manager for the Levant, which meant I opened countries like Jordan, Palestine, and Syria for P&G. After several years of moving around some more, I took early retirement and joined Fine\u2019s board.<\/p>\n

Fine recruited me because I was the guy who launched Pampers in Jordan against Fine. <\/strong>Almost 20 years later, they found me and I was happy to join because I\u2019ve always loved the Levant \u2014 especially Jordan \u2014 so I jumped at it the moment they asked if I was interested. After a couple of years on the board, they asked me to step in as CEO in 2018, and that\u2019s what I\u2019ve been doing since.<\/p>\n

From the minute I landed in the region, I\u2019ve felt at home with the people, the culture, and the food.<\/strong> When I left the US in 1990, I thought my favorite cuisine was Italian. But you don\u2019t know what you don\u2019t know \u2014 after tasting some delicious Lebanese food at a restaurant in Morocco, I said \u201cMy favorite cuisine has always been Lebanese; I just had never tasted it.\u201d<\/p>\n

Outside of my day job, I keep a very active life<\/strong> \u2014 I\u2019m still coaching olympic athletes, I write columns occasionally, and I just ran a 12k this morning. I stay active even though I\u2019m getting old, but I always tell people that if you can\u2019t get in shape in your 30s, you\u2019re screwed, because it only gets worse.<\/p>\n

I\u2019m up early. I usually sleep only four or five hours a night. I don\u2019t know why, but I feel fine.<\/strong> I don\u2019t drink any coffee or caffeine, either. Every morning, I go to the gym or run, so it\u2019s seven days a week of exercise, then I start the workday. I\u2019ve been working from home around 90% of the time, and we only allow 20% capacity at the office anyway to reduce the risk of covid-19 transmission. I\u2019ve already had six employees pass away from covid and that\u2019s six too many. I have an office in my apartment with my computers hooked up to the company server. My productivity is quite strong; the only drawback of working from home for me is just not knowing when to switch off.<\/p>\n

I don\u2019t have a set time in the day for it, but I read Enterprise <\/strong>and other news roundups for our key markets on a daily basis. I obviously need to stay on top of the major happenings in the countries we operate in. I also get a daily report on the pulp market, which is an important part of manufacturing diapers and other paper products.<\/p>\n

Egypt is one of our major markets and we fully intend to keep investing there.<\/strong> We\u2019ve invested more than the USD 35 mn<\/a> we had planned in 2020, and we\u2019re doing more next year. A lot of these investments go towards new machines and maintaining the ones we have. One thing people maybe aren\u2019t aware of in the paper industry is the degree of complexity in the technology we use \u2014 and how expensive it all is.<\/p>\n

Right now, I\u2019m reading Barack Obama\u2019s memoir, <\/strong>A Promised Land<\/a><\/strong>.<\/strong> I\u2019m not much of a TV show or podcast kind of person \u2014 sometimes I\u2019ll listen to a podcast episode if it comes recommended, but I don\u2019t follow any particular programs.<\/p>\n

This year taught me a lot that people show their mettle when they\u2019re under pressure, or staring down the barrel of a gun.<\/strong> I learned this lesson early on from my brother, and it has really resonated with me this year.<\/p>\n

When life goes back to normal, the first thing I\u2019m going to do is travel to see my family.<\/strong> I have five kids and three grandkids. I have a grandkid I haven\u2019t met yet, and I haven\u2019t seen one of my kids in 16 months.<\/p>\n","protected":false},"excerpt":{"rendered":"

James Lafferty, CEO of Fine Hygienic Holding: My Morning \/ WFH Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is James Lafferty (LinkedIn), the CEO of Fine Hygienic Holding. […]<\/p>\n","protected":false},"author":1,"featured_media":568311,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,387],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-568310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"00b75d88-5a4c-494b-8442-9e055f46c910","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2020\/12\/422.jpg","photo_position":"above","related_issue":[568282],"teaser":"","voice_url":""},"yoast_head":"\nMy WFH Routine: James Lafferty, CEO of Fine Hygienic Holding - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2020\/12\/24\/my-wfh-routine-james-lafferty-ceo-of-fine-hygienic-holding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My WFH Routine: James Lafferty, CEO of Fine Hygienic Holding\" \/>\n<meta property=\"og:description\" content=\"James Lafferty, CEO of Fine Hygienic Holding: My Morning \/ WFH Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. 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Lafferty (LinkedIn) takes up his new duties on 1 April and is a former executive with Procter & Gamble, with\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":591976,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/23\/papermaker-fine-has-long-term-plan-to-debut-on-egypts-exchange-in-2023\/","url_meta":{"origin":568310,"position":1},"title":"Papermaker Fine has long-term plan to debut on Egypt\u2019s exchange in 2023","author":"enterpriseam admin","date":"23 December 2019","format":false,"excerpt":"IPO WATCH- Fine Hygienic Holding has a long-term plan to debut on the EGX by 2023, CEO James Michael Lafferty tellsAl Masry Al Youm. Lafferty provided no further details, speaking only about recently-disclosed expansion plans that will see Fine invest USD 35 mn in Egypt next year to increase production.\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":591837,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/18\/egyptian-papermaker-fine-to-invest-usd-35-mn-in-2020\/","url_meta":{"origin":568310,"position":2},"title":"Egyptian papermaker Fine to invest USD 35 mn in 2020","author":"enterpriseam admin","date":"18 December 2019","format":false,"excerpt":"INVESTMENT WATCH- Papermaker Fine to invest USD 35 mn in 2020: Fine Hygienic Holding will invest USD 35 mn in 2020 to expand production, add new products, and expand its truck fleet in Egypt, CEO James Michael Lafferty told Reuters\u2019 Arabic service. Fine had announced plans last year to invest\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":584843,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/04\/06\/fine-acquires-local-health-and-beauty-firm-easy\/","url_meta":{"origin":568310,"position":3},"title":"Fine acquires local health and beauty firm Easy","author":"enterpriseam admin","date":"6 April 2023","format":false,"excerpt":"Fine will \u201cfully integrate\u201d the Alexandrian firm","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/4\/291.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":575074,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/01\/amazon-mulls-egypt-as-manufacturing-and-export-hub-fine-says-it-will-double-its-investment-in-egypt\/","url_meta":{"origin":568310,"position":4},"title":"Amazon mulls Egypt as manufacturing and export hub, Fine says it will double its investment in Egypt","author":"enterpriseam admin","date":"1 October 2020","format":false,"excerpt":"INVESTMENT WATCH- Amazon might be looking to set up shop in Egypt: Amazon is looking at whether Egypt could be a hub for the manufacture of its own-brand products \u2014 and for exports to the wider region, Amazon MENA Head of Public Policy Dalia Seif El Nasr said during a\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/10\/17.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":691215,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/04\/02\/my-morning-routine-mohamed-el-demerdash-general-manager-for-cosmetics-and-cosmeceuticals-at-fine-hygienic-holding\/","url_meta":{"origin":568310,"position":5},"title":"My Morning Routine: Mohamed El Demerdash, general manager for cosmetics and cosmeceuticals at Fine Hygienic Holding","author":"enterpriseam admin","date":"2 April 2026","format":false,"excerpt":"The most meaningful advice I received came from my late father. 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