{"id":566874,"date":"2021-07-26T13:57:46","date_gmt":"2021-07-26T13:57:46","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/26\/bye-bye-souq-hello-amazon-eg\/"},"modified":"2021-07-26T13:57:46","modified_gmt":"2021-07-26T13:57:46","slug":"bye-bye-souq-hello-amazon-eg","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/26\/bye-bye-souq-hello-amazon-eg\/","title":{"rendered":"Bye bye Souq, hello Amazon.eg"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-03\"><\/a> <strong>Amazon will be launching Amazon.eg later this year, ultimately replacing Souq as its <\/strong><strong>Egypt selling platform, <\/strong>the company announced in a <a href=\"https:\/\/ent.news\/2021\/7\/Amazon-to-launch-Amazon.eg-later-this-year-English.pdf\">press release (pdf)<\/a><sup><\/sup>. The move will give \u201clocal businesses the opportunity to reach more customers across the country,\u201d according to the statement. The e-commerce giant had operated in Egypt through Souq since it <a href=\"https:\/\/enterprise.press\/stories\/2017\/07\/04\/amazon-has-completed-its-acquisition-of-souq-com\/\">acquired<\/a> the Dubai-based online retailer in 2017. The statement did not specify a date for the launch of the new platform.<\/p>\n<p><strong>Vendors on Souq can now <\/strong><strong><a href=\"https:\/\/sell.amazon.eg\/\">register<\/a><\/strong><strong> on the Amazon Seller Central<\/strong> to begin selling on Amazon.eg as soon as the site goes live. Sellers will also have access to Fulfillment by Amazon (FBA), enabling Amazon\u2019s logistics centers to store and ship their products. \u201cAmazon already has a wide fulfillment network across Egypt and, with FBA, sellers are now able to store their products in Amazon's fulfillment centers for faster customer shipping at the time of the launch of Amazon.eg,\u201d said Amazon \/ Souq country manager Omar ElSahy.<\/p>\n<p><strong>Amazon had previously announced expansion plans for Egypt: <\/strong>The platform had <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e1902cf1-dcf6-45d3-a65f-02ee50aa1ea2\">last year<\/a> hinted at exploring whether Egypt could be a hub for the manufacture of its own-brand products and for exports to the wider region, and said it would also work on attracting more local manufacturers to Amazon\u2019s marketplace.<\/p>\n<p><strong>We sat down with Amazon\u2019s ElSahy last year <\/strong>for our Morning Routine series, which you can read <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/e229a244-cf17-4d32-837c-4e3116adf7dd\">here<\/a>.<\/p>\n<p><strong>BACKGROUND- The value of the region\u2019s <\/strong><strong><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/7d79f49a-c160-4a6b-a14b-51f6c172bd55\">e-commerce sector surged<\/a><\/strong><strong> 52% to reach USD <\/strong><strong>22 bn by the end of 2020<\/strong> \u2014 80% of which came from Egypt, Saudi Arabia and the UAE, according to an MIT report. Amazon\u2019s Souq and online marketplace Noon dominated the sector, accounting for more than 50% of the market share in MENA. And the sector is set to grow locally, with 40% of Egyptians surveyed saying they expect to shop online more frequently this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon will be launching Amazon.eg later this year, ultimately replacing Souq as its Egypt selling platform, the company announced in a press release (pdf). The move will give \u201clocal businesses the opportunity to reach more customers across the country,\u201d according to the statement. The e-commerce giant had operated in Egypt through Souq since it acquired [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":566875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10178],"tags":[318,199,633,338,2964],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-566874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speed-round-retail","tag-amazon","tag-e-commerce","tag-enterprisepm","tag-retail","tag-souq","wpautop","entry"],"acf":{"mongo_id":"0894f41d-ed5a-4431-a025-89ca27e3c172","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/7\/458.jpg","photo_position":"above","related_issue":[566868],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bye bye Souq, hello Amazon.eg - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/26\/bye-bye-souq-hello-amazon-eg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bye bye Souq, hello Amazon.eg\" \/>\n<meta property=\"og:description\" content=\"Amazon will be launching Amazon.eg later this year, ultimately replacing Souq as its Egypt selling platform, the company announced in a press release (pdf). The move will give \u201clocal businesses the opportunity to reach more customers across the country,\u201d according to the statement. The e-commerce giant had operated in Egypt through Souq since it acquired [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/26\/bye-bye-souq-hello-amazon-eg\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-26T13:57:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2021\/7\/458.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/26\/bye-bye-souq-hello-amazon-eg\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/26\/bye-bye-souq-hello-amazon-eg\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Bye bye Souq, hello Amazon.eg\",\"datePublished\":\"2021-07-26T13:57:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/26\/bye-bye-souq-hello-amazon-eg\/\"},\"wordCount\":316,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/26\/bye-bye-souq-hello-amazon-eg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2021\/7\/458.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Amazon\",\"e-commerce\",\"EnterprisePM\",\"retail\",\"Souq\"],\"articleSection\":[\"SPEED ROUND: RETAIL\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/26\/bye-bye-souq-hello-amazon-eg\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/26\/bye-bye-souq-hello-amazon-eg\/\",\"name\":\"Bye bye Souq, hello Amazon.eg - 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After acquiring the Dubai-based e-commerce platform in 2017, Amazon replaced the site with Amazon.ae in the UAE\u2026","rel":"","context":"In &quot;E-commerce&quot;","block_context":{"text":"E-commerce","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/e-commerce\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/29.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":556963,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/01\/amethis-hits-first-close-on-fund-with-big-egypt-earmark-amazon-inaugurates-10-ramadan-warehouse\/","url_meta":{"origin":566874,"position":1},"title":"Amethis hits first close on fund with big Egypt earmark + Amazon inaugurates 10 Ramadan warehouse","author":"enterpriseam admin","date":"1 September 2021","format":false,"excerpt":"Amethis\u2019 new private equity fund has a big Egypt earmark, will see the firm open an office here: Africa-focused, Paris-headquartered private equity outfit Amethis could invest more than EUR 30 mn in Egyptian SMEs after it hit a first close of its second MENA fund, Enterprise understands. The firm this\u2026","rel":"","context":"In &quot;Investment Watch&quot;","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/12.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":650665,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/29\/amazon-acquires-souq-com\/","url_meta":{"origin":566874,"position":2},"title":"Amazon acquires souq.com","author":"enterpriseam admin","date":"29 March 2017","format":false,"excerpt":"Amazon announced yesterday it has reached an agreement to acquire regional e-commerce platform Souq, fending off last-minute rival bid. Subject to closing conditions, the transaction should be executed this year. Goldman Sachs advised on the transaction and although values and terms were not disclosed, a source described it as \u201cthe\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":640913,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/09\/07\/souq-acquires-wing-ae\/","url_meta":{"origin":566874,"position":3},"title":"Souq acquires Wing.ae","author":"enterpriseam admin","date":"7 September 2017","format":false,"excerpt":"M&A WATCH- Amazon subsidiary Souq.com has acquired Wing.ae, a startup that is building out a network for Prime-style same-day and next-day deliveries for various e-commerce marketplaces, according to TechCrunch\u2019s Ingrid Lunden. Lunden says \u201cSouq and Amazon are buying into a startup that will help them stay ahead in an area\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":650489,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/26\/emaar-malls-makes-usd-800-mn-bid-for-souq-challenging-amazon\/","url_meta":{"origin":566874,"position":4},"title":"Emaar Malls makes USD 800 mn bid for Souq, challenging Amazon","author":"enterpriseam admin","date":"26 March 2017","format":false,"excerpt":"Emaar Malls has made a USD 800 mn bid to acquire Souq, challenging Amazon\u2019s USD 650 mn offer to the regional online retailer, Bloomberg reports, citing sources close to the transaction. The regional malls giant\u2019s offer includes a USD 500 mn convertible deposit, according to the sources, and no final\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":575074,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/01\/amazon-mulls-egypt-as-manufacturing-and-export-hub-fine-says-it-will-double-its-investment-in-egypt\/","url_meta":{"origin":566874,"position":5},"title":"Amazon mulls Egypt as manufacturing and export hub, Fine says it will double its investment in Egypt","author":"enterpriseam admin","date":"1 October 2020","format":false,"excerpt":"INVESTMENT WATCH- Amazon might be looking to set up shop in Egypt: Amazon is looking at whether Egypt could be a hub for the manufacture of its own-brand products \u2014 and for exports to the wider region, Amazon MENA Head of Public Policy Dalia Seif El Nasr said during a\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/10\/17.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/566874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=566874"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/566874\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/566868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/566875"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=566874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=566874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=566874"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=566874"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=566874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}