{"id":566805,"date":"2021-07-14T13:54:12","date_gmt":"2021-07-14T13:54:12","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/"},"modified":"2021-07-14T13:54:12","modified_gmt":"2021-07-14T13:54:12","slug":"a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/","title":{"rendered":"A15 sells controlling stake in Connect Ads to US outfit Aleph Holding"},"content":{"rendered":"

<\/a> Miami-based <\/strong>Aleph Holding<\/a><\/strong> acquired 86% of <\/strong>Connect Ads<\/a><\/strong> \u2014 a subsidiary of tech investor A15<\/a> \u2014 through a cash and share swap agreement of an undisclosed value, according to a press release (pdf)<\/a>. The acquisition marks Aleph Holding\u2019s first investment in the MENA region as it aims to expand its suite of global digital media firms. Founded in 2001, digital media and ad solutions provider Connect Ads counts Twitter, TikTok, Spotify and Huawei among its clients.<\/p>\n

A15 is calling this it\u2019s second \u201c<\/strong>dragon exit<\/strong>,\u201d<\/strong> a term typically used to denote that the firm was able to pay back the entire fund through a single startup exit. It\u2019s also A15\u2019s third major exit overall, said General Partner Karim Beshara. A15\u2019s first dragon exit was TPay<\/a>, in which it sold its 76% stake to Helios Investment. A15 will work alongside Aleph Holding to drive further growth for Connect Ads, with the partnership aiming to expand the digital media firm on a global scale.<\/p>\n

ALSO FROM PLANET STARTUP-<\/strong> Four Egyptian startups have been selected to <\/strong>take part in a Google-led three-month digital accelerator program in MENA. <\/strong>Fitness app ElCoach<\/a>, B2B fresh food supplier FreshSource<\/a>, online legal-tech platform Hekouky<\/a>, and e-commerce website builder Zammit<\/a> were selected among 12 Seed to Series A tech startups from the region, according to a statement (pdf)<\/a>. Egypt-based pharma delivery platform Chefaa<\/a> was among 10 MENA startups to take part in<\/a> the first iteration of the accelerator program earlier this year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Miami-based Aleph Holding acquired 86% of Connect Ads \u2014 a subsidiary of tech investor A15 \u2014 through a cash and share swap agreement of an undisclosed value, according to a press release (pdf). The acquisition marks Aleph Holding\u2019s first investment in the MENA region as it aims to expand its suite of global digital media […]<\/p>\n","protected":false},"author":1,"featured_media":566806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10043],"tags":[1066,1306,633,1099,1143,4264,95],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-566805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speed-round-startup-watch","tag-a15","tag-chefaa","tag-enterprisepm","tag-freshsource","tag-google","tag-mohamed-el-mehairy","tag-startup-watch","wpautop","entry"],"acf":{"mongo_id":"cfbdd5ee-e591-4de3-a817-98a029c8899f","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/7\/428.jpg","photo_position":"above","related_issue":[566798],"teaser":"","voice_url":""},"yoast_head":"\nA15 sells controlling stake in Connect Ads to US outfit Aleph Holding - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A15 sells controlling stake in Connect Ads to US outfit Aleph Holding\" \/>\n<meta property=\"og:description\" content=\"Miami-based Aleph Holding acquired 86% of Connect Ads \u2014 a subsidiary of tech investor A15 \u2014 through a cash and share swap agreement of an undisclosed value, according to a press release (pdf). 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SDX was sent a letter by trading group Aleph Commodities informing\u2026","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":573600,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/11\/egyptian-fintech-firm-paymob-raises-usd-3-5-mn-investment\/","url_meta":{"origin":566805,"position":4},"title":"Egyptian fintech firm Paymob raises USD 3.5 mn investment","author":"enterpriseam admin","date":"11 August 2020","format":false,"excerpt":"STARTUP WATCH- Local fintech startup Paymob has raised USD 3.5 mn in an investment round led by Global Ventures and the Dutch Entrepreneurial Development Bank (FMO), according to an emailed statement (pdf). VC tech fund A15 also contributed to the round with a follow-on investment. The payments firm plans to\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":543926,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/24\/fb-logistics-platform-oneorder-raises-usd-1-mn-from-a15\/","url_meta":{"origin":566805,"position":5},"title":"F&B logistics platform OneOrder raises USD 1 mn from A15","author":"enterpriseam admin","date":"24 February 2022","format":false,"excerpt":"OneOrder scores USD 1 mn round upon launch: Tech-enabled F&B logistics platform OneOrder announced its launch in tandem with securing a USD 1 mn funding round led by A15, according to a press release (pdf). OneOrder\u2019s founder and CEO is Egyptian restaurateur Tamer Amer, who founded Fuego Sushi and Longhorn\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/354.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/566805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=566805"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/566805\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/566798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/566806"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=566805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=566805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=566805"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=566805"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=566805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}