{"id":566805,"date":"2021-07-14T13:54:12","date_gmt":"2021-07-14T13:54:12","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/"},"modified":"2021-07-14T13:54:12","modified_gmt":"2021-07-14T13:54:12","slug":"a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/","title":{"rendered":"A15 sells controlling stake in Connect Ads to US outfit Aleph Holding"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-03\"><\/a> <strong>Miami-based <\/strong><strong><a href=\"https:\/\/www.alephholding.com\/\">Aleph Holding<\/a><\/strong><strong> acquired 86% of <\/strong><strong><a href=\"https:\/\/connectads.com\/index.html\">Connect Ads<\/a><\/strong> \u2014 a subsidiary of tech investor <a href=\"http:\/\/www.a15.com\/en-us\/\">A15<\/a> \u2014 through a cash and share swap agreement of an undisclosed value, according to a <a href=\"https:\/\/ent.news\/2021\/7\/Press-Release-Aleph-acquires-86-in-Connect-Ads-MENAs-Launchpad-for-Digital-Innovations.pdf\">press release (pdf)<\/a>. The acquisition marks Aleph Holding\u2019s first investment in the MENA region as it aims to expand its suite of global digital media firms. Founded in 2001, digital media and ad solutions provider Connect Ads counts Twitter, TikTok, Spotify and Huawei among its clients.<\/p>\n<p><strong>A15 is calling this it\u2019s second \u201c<\/strong><strong>dragon exit<\/strong><strong>,\u201d<\/strong> a term typically used to denote that the firm was able to pay back the entire fund through a single startup exit. It\u2019s also A15\u2019s third major exit overall, said General Partner Karim Beshara. A15\u2019s <a href=\"https:\/\/enterprise.press\/stories\/2018\/09\/18\/a15-completes-sale-of-76-stake-in-tpay-to-helios-investment\/\">first dragon exit was TPay<\/a>, in which it sold its 76% stake to Helios Investment. A15 will work alongside Aleph Holding to drive further growth for Connect Ads, with the partnership aiming to expand the digital media firm on a global scale.<\/p>\n<p><strong>ALSO FROM PLANET STARTUP-<\/strong> <strong>Four Egyptian startups have been selected to <\/strong><strong>take part in a Google-led three-month digital accelerator program in MENA. <\/strong>Fitness app <a href=\"https:\/\/elcoach.me\/\">ElCoach<\/a>, B2B fresh food supplier <a href=\"https:\/\/www.google.com\/url?sa=D&q=https:\/\/freshsourceglobal.com\/&ust=1626345000000000&usg=AOvVaw3Sf1Jm7irZZisWz_W6Ie49&hl=en&source=gmail\">FreshSource<\/a>, online legal-tech platform <a href=\"https:\/\/www.hekouky.com\/en\/\">Hekouky<\/a>, and e-commerce website builder <a href=\"https:\/\/www.zammit.shop\/\">Zammit<\/a> were selected among 12 Seed to Series A tech startups from the region, according to a <a href=\"https:\/\/ent.news\/2021\/7\/Google-for-Startups-Accelerator-Program-MENA-Selected-Startups-Second-Edition-ENG.pdf\">statement (pdf)<\/a>. Egypt-based pharma delivery platform <a href=\"https:\/\/www.chefaa.com\/\">Chefaa<\/a> was among 10 MENA startups to <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/4c2a3fb5-43bb-48e3-8058-ee565c55a115\">take part in<\/a> the first iteration of the accelerator program earlier this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miami-based Aleph Holding acquired 86% of Connect Ads \u2014 a subsidiary of tech investor A15 \u2014 through a cash and share swap agreement of an undisclosed value, according to a press release (pdf). The acquisition marks Aleph Holding\u2019s first investment in the MENA region as it aims to expand its suite of global digital media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":566806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10043],"tags":[1066,1306,633,1099,1143,4264,95],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-566805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speed-round-startup-watch","tag-a15","tag-chefaa","tag-enterprisepm","tag-freshsource","tag-google","tag-mohamed-el-mehairy","tag-startup-watch","wpautop","entry"],"acf":{"mongo_id":"cfbdd5ee-e591-4de3-a817-98a029c8899f","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/7\/428.jpg","photo_position":"above","related_issue":[566798],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A15 sells controlling stake in Connect Ads to US outfit Aleph Holding - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A15 sells controlling stake in Connect Ads to US outfit Aleph Holding\" \/>\n<meta property=\"og:description\" content=\"Miami-based Aleph Holding acquired 86% of Connect Ads \u2014 a subsidiary of tech investor A15 \u2014 through a cash and share swap agreement of an undisclosed value, according to a press release (pdf). The acquisition marks Aleph Holding\u2019s first investment in the MENA region as it aims to expand its suite of global digital media [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-14T13:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2021\/7\/428.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"A15 sells controlling stake in Connect Ads to US outfit Aleph Holding\",\"datePublished\":\"2021-07-14T13:54:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/\"},\"wordCount\":253,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2021\/7\/428.jpg?fit=%2C&ssl=1\",\"keywords\":[\"A15\",\"Chefaa\",\"EnterprisePM\",\"FreshSource\",\"Google\",\"Mohamed El Mehairy\",\"Startup watch\"],\"articleSection\":[\"SPEED ROUND: STARTUP WATCH\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2021\/07\/14\/a15-sells-controlling-stake-in-connect-ads-to-us-outfit-aleph-holding\/\",\"name\":\"A15 sells controlling stake in Connect Ads to US outfit Aleph Holding - 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The startup provides e-commerce businesses with delivery and logistics services, including last mile delivery, parcel pick-up and\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":553872,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/12\/sympl-raises-usd-6-mn-seed-round\/","url_meta":{"origin":566805,"position":1},"title":"Sympl raises USD 6 mn seed round","author":"enterpriseam admin","date":"12 December 2021","format":false,"excerpt":"Sympl raises USD 6 mn from Beco, A15, GV: Buy-now-pay-later platform Sympl has raised a USD 6 mn seed round led by VC outfit Beco Capital, with participation from A15 and Global Ventures, according to a statement (pdf). The startup, which made its soft launch in October, will use the\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/296.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":593107,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/11\/18\/tech-investment-fund-a15-doubles-its-investment-in-retail-personalization-platform-intouch\/","url_meta":{"origin":566805,"position":2},"title":"Tech investment fund A15 doubles its investment in retail personalization platform Intouch","author":"enterpriseam admin","date":"18 November 2019","format":false,"excerpt":"STARTUP WATCH- Tech investment fund A15 has doubled its initial investment in Dublin-based retail personalization platform Intouch, according to an emailed statement (pdf). The statement does not disclose the size of A15\u2019s investment in the company, which Intouch CEO Sameh Abdallah says will be used to expand its presence in\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":696824,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/04\/28\/inventel-fully-acquires-adtech-startup-amzolute\/","url_meta":{"origin":566805,"position":3},"title":"InvenTel fully acquires adtech startup Amzolute","author":"enterpriseam admin","date":"28 April 2026","format":false,"excerpt":"The company runs campaigns for over 850 brands in over eight countries","rel":"","context":"In &quot;The Big Story Today&quot;","block_context":{"text":"The Big Story Today","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-big-story-today\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/4\/1409.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":695422,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/04\/22\/a15-sells-viral-wave-to-reservoir-partner-poparabia\/","url_meta":{"origin":566805,"position":4},"title":"A15 sells Viral Wave to Reservoir partner PopArabia","author":"enterpriseam admin","date":"22 April 2026","format":false,"excerpt":"Plus: AI-native books platform Sinai.ai raises EGP 75 mn in a pre-seed round","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/4\/1062.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":573600,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/11\/egyptian-fintech-firm-paymob-raises-usd-3-5-mn-investment\/","url_meta":{"origin":566805,"position":5},"title":"Egyptian fintech firm Paymob raises USD 3.5 mn investment","author":"enterpriseam admin","date":"11 August 2020","format":false,"excerpt":"STARTUP WATCH- Local fintech startup Paymob has raised USD 3.5 mn in an investment round led by Global Ventures and the Dutch Entrepreneurial Development Bank (FMO), according to an emailed statement (pdf). 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