{"id":566627,"date":"2021-07-04T13:49:49","date_gmt":"2021-07-04T13:49:49","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/04\/not-sure-what-to-have-for-dinner-you-could-consider-a-dna-swab\/"},"modified":"2021-07-04T13:49:49","modified_gmt":"2021-07-04T13:49:49","slug":"not-sure-what-to-have-for-dinner-you-could-consider-a-dna-swab","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/04\/not-sure-what-to-have-for-dinner-you-could-consider-a-dna-swab\/","title":{"rendered":"Not sure what to have for dinner? You could consider a DNA swab."},"content":{"rendered":"

<\/a> Why your next meal plan should be designed around your own DNA<\/strong>:<\/strong> If you\u2019ve tried a diet with a friend and the results turned out differently for both of you (like you ended up gaining three kilos while they lost the same amount *coughs*) \u2014 then you\u2019ve already experienced the need for an eating plan that\u2019s tailored to your own needs.<\/p>\n

Enter personalized nutrition: <\/strong>The name gives this so-called concept away. Simply put, personalized nutrition is the idea that nutritional advice should suit every individual\u2019s different body type, age, metabolism, and other factors that cause us to react to food and drink differently. Individualising nutritional advice has long been an offered service locally and abroad, but new advances in technology and science can elevate personalised nutrition to new heights.<\/p>\n

A whole new industry has also been built around this approach<\/strong>, and it\u2019s expected to reach a whopping value north of USD 70 bn globally by 2025, reports Nutrition Australia<\/a>.<\/p>\n

It has already come a long way.<\/strong> Today, many companies use DNA tests to give clients advice on which diets and foods best suit certain inborn traits. This area has come to be known as the science of nutrigenomics<\/a>, which studies the relationship between our genes, what we eat, and our health. Our individual genetic makeup means that the way in which we metabolise nutrients, the interactions of enzymes and the biochemical reactions that occur in our bodies differ from person to person, with each needing different food intake.<\/p>\n

The MEA region seems on board: <\/strong>Many research reports and academic articles (see: here<\/a>, and here<\/a>) suggest that the personalized nutrition market is booming across the Middle East and Africa, and it\u2019s popularity seems to be motivated by a number of reasons<\/strong>.<\/p>\n

First, lifestyle habits have shifted in younger generations,<\/strong> who are more health-conscious than their predecessors. Second, average incomes in developing countries have, generally, been on an upward trend, and studies often find<\/a> a positive correlation between socioeconomic status and healthier lifestyles and exercise. A higher disposable income, plus more exercise and an increase in the region\u2019s elderly population, has buoyed the demand for dietary supplements, whether to control weight or boost protein intake, and in turn made those items more commercially available. Food manufacturers have banked on these trends, creating a wide range of products for different health purposes.<\/p>\n

Some personalised nutrition services right here in Egypt: <\/strong><\/p>\n