{"id":566400,"date":"2021-06-16T14:00:26","date_gmt":"2021-06-16T14:00:26","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/16\/from-cleaner-inboxes-to-youtube-rabbit-holes-how-recommendation-engines-have-taken-over-our-lives\/"},"modified":"2021-06-16T14:00:26","modified_gmt":"2021-06-16T14:00:26","slug":"from-cleaner-inboxes-to-youtube-rabbit-holes-how-recommendation-engines-have-taken-over-our-lives","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/16\/from-cleaner-inboxes-to-youtube-rabbit-holes-how-recommendation-engines-have-taken-over-our-lives\/","title":{"rendered":"From cleaner inboxes to Youtube rabbit holes: how recommendation engines have taken over our lives"},"content":{"rendered":"

<\/a> If you\u2019ve ever wondered how you lost an evening to surfing through cat videos, <\/strong>you can blame Distinguished Doctor Doug<\/strong>: What started out as a seemingly benign tool designed by a small group of computer scientists to reorganize email by priority has evolved to become the much larger force influencing our tastes, preferences and attention to an alarming extent. One of the foundational architects of recommendation engines and the inventor of the \u201clike\u201d button, a man called Distinguished Doctor Doug (yes, that what he actually goes by) explains how his idea went from a time saver to a time sucker on this episode of NPR\u2019s Planet Money podcast (Listen, runtime 20:45<\/a>)<\/p>\n

A collaborative effort to take back precious time gone awry: <\/strong>Stuck ploughing through hours of email a day in the early nineties, Doug was looking for a way to better sort his inbox. He started by setting basic filters that would prioritize some emails over others based on sender and subject. Later, he added \u201clike-it\u201d and \u201chate-it\u201d buttons that would better flag the kinds of email he wanted to avoid. Eventually his friends jumped aboard, rating their emails, which made him realize their inboxes could collectively become even better at figuring out what was important to them, cutting down daily time spent on email by half. The discovery marked the beginning of what was called \u201ccollaborative filtering\u201d and paved the way for companies like Netflix and Youtube to become the internet giants they are today.<\/p>\n

In 2006, Netflix <\/strong>offered USD 1 mn<\/a><\/strong> to anyone who could make a 10% improvement on their recommendation engine: <\/strong>An international coalition of machine learning experts and statisticians who called themselves BellKor\u2019s Pragmatic Chaos ended up taking the prize by expanding Doug\u2019s collaborative filtering model to rely on lesser known statistics about viewing habits like hidden themes in movies, and whether or not someone has rated anything in the past.<\/p>\n

So what\u2019s the problem with that, you ask? <\/strong>While there\u2019s nothing inherently wrong with getting better recommendations for movies and music, a bias towards so-called recommended content can start to overrule our actual preferences. Some research<\/a> suggests that people are sometimes even more likely to pay significantly higher prices to purchase songs that have received an artificially higher rating when they were told it was based on their personal preference.<\/p>\n

Recommendation engines could threaten our ability to make independent choices: <\/strong>\u201cRecommender systems can encroach on individual users\u2019 autonomy, by providing recommendations that nudge users in a particular direction, by attempting to \u201caddict\u201d them to some types of contents, or by limiting the range of options to which they are exposed,\u201d write the authors of this very recent study<\/a>. Questions on privacy, the criteria based on which engines make recommendations, and the \u201cfairness\u201d of the entire process are also concerns.<\/p>\n

Are we heading towards an AI standardized \u201ctaste\u201d? <\/strong>People could also begin to veer away from their actual likes and dislikes and towards what comes up in the recommendations tab, which could ultimately become the same for everyone. Research on the ethical questions surrounding recommendation engines is still in its infancy, but some have raised concerns<\/a> that they could lead to homogenized preferences among consumers, with everyone buying, watching, and listening to the same thing. Conversely, the \u201cfragmentation effect\u201d is also a concern, whereby ultra-specialized recommendations keep consumers trapped in their niche, and limit the scope of their exposure to new ideas and products.<\/p>\n

Our take? <\/strong>Recommendation engines are definitely useful, but don\u2019t let them keep you pigeonholed. Shake up your watch-list every once in a while by venturing beyond the recommended content and seek out things you may like through reviews, or recommendations from friends and family.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve ever wondered how you lost an evening to surfing through cat videos, you can blame Distinguished Doctor Doug: What started out as a seemingly benign tool designed by a small group of computer scientists to reorganize email by priority has evolved to become the much larger force influencing our tastes, preferences and attention […]<\/p>\n","protected":false},"author":1,"featured_media":566401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10159],"tags":[633,640,4247,1294],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-566400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science-tech-3","tag-enterprisepm","tag-netflix","tag-science-tech-2","tag-youtube","wpautop","entry"],"acf":{"mongo_id":"0ca4c1f8-e0c6-4187-860b-cefad7b49489","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/6\/519.jpg","photo_position":"above","related_issue":[566386],"teaser":"","voice_url":""},"yoast_head":"\nFrom cleaner inboxes to Youtube rabbit holes: how recommendation engines have taken over our lives - 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Born in 1898 in Damietta, Moshrafa obtained his primary certificate in\u2026","rel":"","context":"In "EINSTEINS OF EGYPT"","block_context":{"text":"EINSTEINS OF EGYPT","link":"https:\/\/enterpriseam.com\/egypt\/category\/einsteins-of-egypt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/11\/343.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":649564,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/03\/the-weekend-recommendation\/","url_meta":{"origin":566400,"position":2},"title":"The Weekend Recommendation","author":"enterpriseam admin","date":"3 March 2017","format":false,"excerpt":"We\u2019re taking a break this weekend from our usual format and taking a trip down Nostalgia Lane to revisit the 1980s. Only a couple of us here (exactly two, in fact) actually lived through the \u201880s. We\u2019ve been reminded on several occasions in the last year that the decade has\u2026","rel":"","context":"In "SPEED ROUND, THE WEEKEND EDITION"","block_context":{"text":"SPEED ROUND, THE WEEKEND EDITION","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-the-weekend-edition\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":649831,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/09\/arabs-dont-like-sci-fi-books-novelist-ahmed-khaled-towfik\/","url_meta":{"origin":566400,"position":3},"title":"Arabs don\u2019t like sci-fi books -Novelist Ahmed Khaled Towfik","author":"enterpriseam admin","date":"9 March 2017","format":false,"excerpt":"The National has an interview with Egyptian doctor and science fiction \/ horror novelist Ahmed Khaled Towfik, saying Arabs don\u2019t like science or technology books. \"The Arab reader likes books that provide social commentary, or romance or drama, or a mild form of philosophy,\u201d Towfik says. Politics is high up\u2026","rel":"","context":"In "EGYPT IN THE NEWS"","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":648915,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/04\/14\/648915\/","url_meta":{"origin":566400,"position":4},"title":"The most-clicked stories in Enterprise\u2026","author":"enterpriseam admin","date":"14 April 2017","format":false,"excerpt":"The most-clicked stories in Enterprise in the past week were: Why ISIS Declared War on Egypt's Christians (The Atlantic)Sara-Kristina Nour is MENA laureate for the Cartier Women\u2019s Initiative (Cartier Women\u2019s Initiative)Video shows the face of the suspected Alexandria church bomber. (Youm7)Footage of the Alexandria church suicide bomber detonating his device.\u2026","rel":"","context":"In "THE WEEK\u2019S MOST-CLICKED STORIES"","block_context":{"text":"THE WEEK\u2019S MOST-CLICKED STORIES","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-weeks-most-clicked-stories\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":587129,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/22\/get-your-non-fiction-fix-from-geographics-on-youtube\/","url_meta":{"origin":566400,"position":5},"title":"Get your non-fiction fix from Geographics on YouTube","author":"enterpriseam admin","date":"22 May 2023","format":false,"excerpt":"The channel covers a little bit of history, a little bit of science, and a little bit of travel","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/566400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=566400"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/566400\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/566386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/566401"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=566400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=566400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=566400"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=566400"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=566400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}