{"id":566202,"date":"2021-06-02T13:50:34","date_gmt":"2021-06-02T13:50:34","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/02\/plant-playlist-trend-takes-off-in-egypt-during-covid\/"},"modified":"2021-06-02T13:50:34","modified_gmt":"2021-06-02T13:50:34","slug":"plant-playlist-trend-takes-off-in-egypt-during-covid","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/02\/plant-playlist-trend-takes-off-in-egypt-during-covid\/","title":{"rendered":"\u201cPlant playlist\u201d trend takes off in Egypt during covid"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-07\"><\/a> <strong>So-called \u201cplant music\u201d is on the rise in Egypt, with the pandemic turning many <\/strong><strong>Egyptians on to the wonders of plantcare. <\/strong>Spotify data found that 21% of users in Egypt have played audio content to care for their plants in the past year using playlists such as Spotify\u2019s \u201c<a href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZF1DXclWedfNUp3z\">Music for Plants<\/a>\u201d \u2014 which grew nearly 1.4k% during the past 12 months, according to a <a href=\"https:\/\/ent.news\/2021\/6\/Press-Release-Are-Your-Houseplants-Picking-Up-The-GoodVibrations_-Spotify-Data-Shows-Plant-Music-On-The-Rise-In-Egypt-1.pdf\">press release (pdf)<\/a>. Meanwhile, 16% of Egyptians reported talking to their houseplants more, according to a Spotify poll, with around a third of respondents saying that they felt caring for houseplants offers people more of a purpose in life. The audience data recorded 30% of Egyptians as saying they \u201cwill carry their passion for houseplants on into the future.\u201d<\/p>\n<p><strong>But can your cacti actually benefit from a daily musical interlude? <\/strong>The idea that plants respond to music was popularized with the publishing of a New York Times article in 1973, titled <a href=\"https:\/\/www.nytimes.com\/1973\/12\/30\/archives\/the-secret-life-of-plants-by-peter-tompkins-and-christopher-bird.html\">The Secret Life of Plants<\/a>, in which the authors argued that plants have a level of consciousness, citing scientific studies that suggested that music and human interaction can help plants grow. One of the earliest studies conducted on the topic was in 1962 at Annamalai University. The experiment exposed balsam plants to classical music and found that their growth rate increased by 20%, while their biomass increased 72% compared to a control group. The same experiment found that when crops were exposed to classical south Asian <a href=\"https:\/\/www.britannica.com\/art\/raga\">raga music<\/a>, they yielded 25% \u2013 60% more than the national average, according to <a href=\"https:\/\/bloomscape.com\/green-living\/does-music-affect-plant-growth\/\">Bloomscape<\/a>.<\/p>\n<p><strong>It\u2019s all about the vibrations that music gives off to plants<\/strong>, and science has shown that our green friends thrive when exposed to music between 115 Hz and 250 Hz, at which level the vibrations emulate similar sounds to nature. That\u2019s why some genres such as classical and jazz are more effective than others when it comes to growing plants, explained University of Melbourne's Dominique Hes, according to <a href=\"https:\/\/www.bhg.com.au\/indoor-plants-listen-to-music\">Better Homes and Gardens<\/a>.<\/p>\n<p><strong>Apparently, plants like music in moderation: <\/strong>A 1973 study by <a href=\"https:\/\/www.amazon.com\/Sound-Music-Plants-Dorothy-Retallack\/dp\/0875161707\">The Sound of Music and Plants<\/a> Author Dorothy Rallack found that the ideal time for plants to be exposed to music was for three hour intervals. In her experiment, plants exposed to an F note for eight hours at a time died within two weeks, while plants who had a time limit on their music listening were much healthier than their non-music-exposed counterparts. Several studies have since been carried out to explore the ideal combination of genres, instruments, and exposure for plants to increase crop yield, including <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S209531191360492X\">a study published in Science Direct<\/a> that also tested whether different plants required different combinations.<\/p>\n<p><strong>Even more mind-boggling; plants can also make music themselves: <\/strong>An upcoming device called <a href=\"https:\/\/www.plantwave.com\/\">PlantWave<\/a> translates plant biodata into music by attaching a pair of probes to plants\u2019 leaves. The device detects slight electrical variations in a plant which are then translated into pitch messages that play musical instruments. The signals are extremely sensitive and pitch or rhythm can be affected by light, movement, or air levels. The technology (which should be released this summer) inspired articles in <a href=\"https:\/\/www.wired.com\/story\/plantwave-music\/\">Wired<\/a>, <a href=\"https:\/\/www.popularmechanics.com\/science\/environment\/a33238349\/making-music-with-plants\/\">Popular Mechanics<\/a>, and <a href=\"https:\/\/www.npr.org\/2020\/02\/21\/807821340\/the-lessons-to-be-learned-from-forcing-plants-to-play-music\">NPR<\/a>. <strong>PlantWave also has a live online radio channel, <\/strong><strong><a href=\"https:\/\/plants.fm\/\">Plant FM<\/a><\/strong><strong> that streams music from plants in their Data Garden<\/strong>, mentioning which plant is currently conducting the music. We spent some time listening to a Snake Plant\u2019s composition, and impressed is an understatement.<\/p>\n<p><strong>Want to play some grooves for your own garden? <\/strong>Apparently they like Simon and Garfunkel, Coldplay, and The Shins, Spotify says. This may explain why our office plants withered after listening to Iron Maiden\u2019s greatest hits on loop for 12 hours<sup><\/sup>.<\/p>\n<p><strong>EDITOR\u2019S NOTE: <\/strong>This afternoon's edition of Enterprise is brought to you by Mastodon. Check it out on <a href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZF1DWWXCUWY3oYC9\">Spotify<\/a> or <a href=\"https:\/\/music.apple.com\/us\/playlist\/mastodon-essentials\/pl.e6d467051672410a8ed9b4b47c5a5364\">Apple Music<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So-called \u201cplant music\u201d is on the rise in Egypt, with the pandemic turning many Egyptians on to the wonders of plantcare. Spotify data found that 21% of users in Egypt have played audio content to care for their plants in the past year using playlists such as Spotify\u2019s \u201cMusic for Plants\u201d \u2014 which grew nearly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":566203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9303],"tags":[633,148,717,9302],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-566202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-listening","tag-enterprisepm","tag-music","tag-spotify","tag-worth-listening","wpautop","entry"],"acf":{"mongo_id":"684f9847-7425-4b49-85b8-7a93fa12db7b","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/6\/411.jpg","photo_position":"above","related_issue":[566189],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201cPlant playlist\u201d trend takes off in Egypt during covid - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/06\/02\/plant-playlist-trend-takes-off-in-egypt-during-covid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cPlant playlist\u201d trend takes off in Egypt during covid\" \/>\n<meta property=\"og:description\" content=\"So-called \u201cplant music\u201d is on the rise in Egypt, with the pandemic turning many Egyptians on to the wonders of plantcare. 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If you\u2019re struggling to meet fellow plant enthusiasts who will lavish praise on your darling Monstera Deliciosa, there are plenty of online forums you can turn to. Take a peek over at the r\/Gardening and r\/PlantClinic subReddits for useful information like\u2026","rel":"","context":"In &quot;PLANT TALK, PLANT WALK&quot;","block_context":{"text":"PLANT TALK, PLANT WALK","link":"https:\/\/enterpriseam.com\/egypt\/category\/plant-talk-plant-walk\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/740.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":580046,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/04\/what-egyptians-listened-to-in-2022-according-to-spotify-fast-fashion-is-buckling-under-inflation\/","url_meta":{"origin":566202,"position":1},"title":"What Egyptians listened to in 2022, according to Spotify + Fast fashion is buckling under inflation","author":"enterpriseam admin","date":"4 December 2022","format":false,"excerpt":"Wegz\u2019s El Bakht really spoke to us this year: Egyptian rapper Wegz was the top-streamed Arab artist in the region in 2022, with his song El Bakht (Fortune) also ending the year as the most-streamed song on Spotify, according to astatement(pdf). The rapper also had two other songs in the\u2026","rel":"","context":"In &quot;FOR YOUR COMMUTE&quot;","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/632.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":551509,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/22\/docuseries-explores-techs-influence-in-everything-from-houseplants-to-gaming-when-and-how-to-collaborate-massar-egbari-perform-new-album-tonight\/","url_meta":{"origin":566202,"position":2},"title":"Docuseries explores tech\u2019s influence in everything from houseplants to gaming + When and how to collaborate + Massar Egbari perform new album tonight","author":"enterpriseam admin","date":"22 June 2022","format":false,"excerpt":"? ON THE TUBE TONIGHT- (all times CLT) \u201cWill dogs be surfing the internet?\u201d and more theories about how the future will unfold: Netflix and The Verge teamed up to bring The Future Of docuseries, which consists of episodes that each discuss a certain topic or aspect of our lives\u2026","rel":"","context":"In &quot;ENTERPRISE RECOMMENDS&quot;","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/6\/477.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":652036,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/02\/27\/young-egyptians-creating-their-own-space-through-music-dance-and-fashion\/","url_meta":{"origin":566202,"position":3},"title":"Young Egyptians creating their own space through music, dance, and fashion","author":"enterpriseam admin","date":"27 February 2017","format":false,"excerpt":"Young Egyptians fighting for a right to a space for themselves: Director Selim El Sadek created a short film \u201cabout a rising generation of young Egyptians expressing themselves through rap, dance and unorthodox fashion \u2014 making their city a stage for creativity in a time of conflict and political imbalance.\u201d\u2026","rel":"","context":"In &quot;Worth watching&quot;","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":580726,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/16\/the-world-economic-forum-annual-meetings-start-today\/","url_meta":{"origin":566202,"position":4},"title":"The World Economic Forum annual meetings start today","author":"enterpriseam admin","date":"16 January 2023","format":false,"excerpt":"Get ready for the return of the World Economic Forum at Davos for the first January in three years. Guests are heading to the small Swiss town in their private jets for the annual jaw-fest that will feature conversations themed around \u2018Cooperation in a Fragmented World\u2019.The lineup: Speakers include the\u2026","rel":"","context":"In &quot;FOR YOUR COMMUTE&quot;","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/1\/671.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":565166,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/23\/a-fifth-of-egyptians-shopped-online-more-last-ramadan-because-of-covid-19-facebook-says\/","url_meta":{"origin":566202,"position":5},"title":"A fifth of Egyptians shopped online more last Ramadan because of covid-19, Facebook says","author":"enterpriseam admin","date":"23 March 2021","format":false,"excerpt":"Covid-19 is pushing more people to do their Ramadan shopping online, with 22% of adults surveyed in Egypt saying they spent more time shopping online last Ramadan because of the pandemic, and 41% saying they use their phone more during the Holy Month, according to insights from Facebook\u2019s Ramadan Consumer\u2026","rel":"","context":"In &quot;ON YOUR WAY OUT&quot;","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/3\/530.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/566202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=566202"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/566202\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/566189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/566203"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=566202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=566202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=566202"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=566202"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=566202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}