{"id":565808,"date":"2021-05-05T14:11:37","date_gmt":"2021-05-05T14:11:37","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/05\/05\/how-the-creative-cliff-illusion-limits-ideas\/"},"modified":"2021-05-05T14:11:37","modified_gmt":"2021-05-05T14:11:37","slug":"how-the-creative-cliff-illusion-limits-ideas","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/05\/05\/how-the-creative-cliff-illusion-limits-ideas\/","title":{"rendered":"How the \u201ccreative cliff\u201d illusion limits ideas"},"content":{"rendered":"

<\/a> The creative drought you hit after a brainstorm has a name \u2014 and it\u2019s holding <\/strong>you back: <\/strong>The notion that the first ideas are usually the best might be completely wrong. This is according to a new study by Cornell University organizational behaviour professor Brian Lucas, who terms this concept \u201cthe creative-cliff phenomenon,\u201d and argues that it is usually perseverance and deep thinking that produces original ideas, the BBC<\/a> writes.<\/p>\n

The creative cliff:<\/strong> This refers to the occasional pattern of diminishing returns some people face when trying to generate ideas. After an initial lightbulb moment, frustration can build, leading to a cliff-edge moment just before you throw in the towel and decide that further effort will only be a waste of time.<\/p>\n

Initial idea generation is satisfying, but yields obvious solutions: <\/strong>The first few minutes of quickfire brainstorming are akin to the hit after eating a sweet, says Lucas. But after the simpler and more obvious paths are exhausted, the process slows down.<\/p>\n

But more effort is required to connect and develop novel insights:<\/strong> It is only once you exhaust the obvious, that original ideas begin to surface. Sure, the quantity of ideas you produce may decline, but each idea may be of much higher quality. This theory was put to the test in a series of experiments, originally published in PNAS (pdf)<\/a>, where participants were asked to predict their creative output over time for a task, and then complete the actual task. Most participants believed their creativity would drop off rapidly around the halfway mark of the allotted time, but independent judges of the task found that the quality of ideas, as defined by novelty and usefulness, remained stable or even went up.<\/p>\n

Be patient, and don\u2019t mistake frustration with depletion: <\/strong>Another experiment found that participants who believed their creativity hit a cap early spent less time on tasks. Participants who rated highly phrases like \u201cpeople tend to generate their best ideas first,\u201d consequently spent the least time on creative tasks and produced the lowest quality ideas. \u201cYour best ideas will typically take more iterations and more resources than you might initially expect,\u201d Lucas concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"

The creative drought you hit after a brainstorm has a name \u2014 and it\u2019s holding you back: The notion that the first ideas are usually the best might be completely wrong. This is according to a new study by Cornell University organizational behaviour professor Brian Lucas, who terms this concept \u201cthe creative-cliff phenomenon,\u201d and argues […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10067],"tags":[73,633,4167,8360],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-565808","post","type-post","status-publish","format-standard","hentry","category-parting-shot","tag-education","tag-enterprisepm","tag-parting-shot","tag-psychology","wpautop","entry"],"acf":{"mongo_id":"4f5d5f50-0285-4b29-b259-73ea19a9c5a8","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[565795],"teaser":"","voice_url":""},"yoast_head":"\nHow the \u201ccreative cliff\u201d illusion limits ideas - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/05\/05\/how-the-creative-cliff-illusion-limits-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the \u201ccreative cliff\u201d illusion limits ideas\" \/>\n<meta property=\"og:description\" content=\"The creative drought you hit after a brainstorm has a name \u2014 and it\u2019s holding you back: The notion that the first ideas are usually the best might be completely wrong. 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