{"id":565586,"date":"2021-04-18T13:25:36","date_gmt":"2021-04-18T13:25:36","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/18\/will-virtual-viewing-become-the-art-gallerys-new-normal\/"},"modified":"2021-04-18T13:25:36","modified_gmt":"2021-04-18T13:25:36","slug":"will-virtual-viewing-become-the-art-gallerys-new-normal","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/18\/will-virtual-viewing-become-the-art-gallerys-new-normal\/","title":{"rendered":"Will virtual viewing become the art gallery\u2019s new normal?"},"content":{"rendered":"

<\/a> It\u2019s hard to put on a show without an audience \u2014 and galleries and museums around the <\/strong>world have largely been without audiences<\/strong> over the past year, as covid-19 lockdowns kept many would-be gallery goers at home. Paris\u2019 Louvre saw its visitor rates drop by 70%<\/a> in 2020, while the British Museum in London saw a 91% drop<\/a> in the monthly number of visitors to the museum during its reopening from August-December 2020 after months of lockdown. But some art spaces are turning to tech and AI as an alternative way to connect with audiences, patching together different tools to attempt to simulate the experience of viewing great art.<\/p>\n

Some curators are outsourcing gallery tours to telepresence robots<\/strong>, with the Hastings Contemporary<\/a> gallery using one such robot to give hundreds of half hour tours<\/a> since April. The robot can be controlled remotely via a phone or laptop, and allow both the curator and the audience to remain at home behind their individual screens. Other artists are adopting augmented reality tools to bring their work to audiences outside of screens, and are partnering with apps such as Acute art<\/a>, which allows users to superimpose artworks onto their everyday surroundings (think Pokemon Go but for art snobs).<\/p>\n

There are a number of institutions and initiatives that have been long time adopters of virtual viewing: <\/strong>Google Arts and Culture<\/a>, launched in 2011, provides high resolution images and immersive 360\u00b0 experiences of galleries and museums from over 2k partner institutions worldwide. The international Art Fair Art Basel also adopted online viewing rooms<\/a> for its 2020 edition, while local Egyptian art gallery Gypsum also utilized an online viewing room<\/a> for a recent solo show.<\/p>\n

Besides limitations, online viewing rooms have a number of unexpected advantages<\/strong>, allowing videos, longer texts, and other historically relevant material to be presented alongside the artwork, helping contextualize artwork for viewers in a way a simple wall text in a gallery cannot. \u201cOur hope for these online exhibitions is to use the voices of our dealers and curatorial team to create multi-media environments that really invoke an artist and the context in which they were making their work,\u201d CEO of the US\u2019 Pace Gallery Marc Glimcher told the Guardian<\/a>.<\/p>\n

Online viewing rooms and virtual gallery tours could have a use beyond the pandemic<\/strong>, in allowing distantly located people to experience an art institution\u2019s collection virtually, thereby diversifying audiences. An exhibition in Paris is no longer limited to the people in the city, but can attract attendees from Dubai, Brazil, and Japan. Such tools could also be used to bring the experience art to those who are not able to physically go to a gallery space due to ill health or other restrictions on movement.<\/p>\n

But will the new modes of experiencing art innovated during the pandemic outlast its effect? <\/strong>Our guess is, probably not. Galleries and museums were never solely about what hangs on the walls, with many of the buildings that house artworks standing as architectural marvels<\/a> in their own right. Taking time out of your day to visit a gallery or museum has also been proven to reduce anxiety levels<\/a> and enhance critical and creative thinking<\/a>, and sitting in front of a screen may not quite give you the same effect as going for a physical visit. So don\u2019t expect art spaces to fall from favor anytime soon.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s hard to put on a show without an audience \u2014 and galleries and museums around the world have largely been without audiences over the past year, as covid-19 lockdowns kept many would-be gallery goers at home. Paris\u2019 Louvre saw its visitor rates drop by 70% in 2020, while the British Museum in London saw […]<\/p>\n","protected":false},"author":1,"featured_media":565587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8921],"tags":[8279,7419,633,4180,650],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-565586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-arts","tag-art","tag-culture","tag-enterprisepm","tag-life-arts","tag-virtual-reality","wpautop","entry"],"acf":{"mongo_id":"c3f4008a-edcd-4114-b382-da831f9d517d","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/4\/445.jpg","photo_position":"above","related_issue":[565575],"teaser":"","voice_url":""},"yoast_head":"\nWill virtual viewing become the art gallery\u2019s new normal? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/18\/will-virtual-viewing-become-the-art-gallerys-new-normal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will virtual viewing become the art gallery\u2019s new normal?\" \/>\n<meta property=\"og:description\" content=\"It\u2019s hard to put on a show without an audience \u2014 and galleries and museums around the world have largely been without audiences over the past year, as covid-19 lockdowns kept many would-be gallery goers at home. 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But fast forward over a decade and a bachelor\u2019s degree in art later, she couldn\u2019t find an entryway into the Egyptian art scene. It\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/1\/708.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":576851,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/11\/06\/iconic-egyptian-artists\/","url_meta":{"origin":565586,"position":1},"title":"Iconic Egyptian Artists","author":"enterpriseam admin","date":"6 November 2020","format":false,"excerpt":"George Bahgoury: More than \u201cthe Picasso of Egypt\u201d: Egyptian-French painter, sculptor, caricaturist and cartoonist George Bahgoury\u2019s cubist-style paintings draw inspiration from Egyptian heritage and culture, and have led to comparisons with Picasso. 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TAM Gallery was one of the platforms that allowed foreign\u2026","rel":"","context":"In "Worth Listening"","block_context":{"text":"Worth Listening","link":"https:\/\/enterpriseam.com\/egypt\/category\/worth-listening\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/1\/720.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":594160,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/10\/21\/bostons-museum-of-fine-arts-dedicates-an-exhibit-to-ancient-nubia\/","url_meta":{"origin":565586,"position":3},"title":"Boston\u2019s Museum of Fine Arts dedicates an exhibit to Ancient Nubia","author":"enterpriseam admin","date":"21 October 2019","format":false,"excerpt":"The Museum of Fine Arts in Boston is dedicating one of the biggest exhibits in its history to explore the history and heritage of the Nubian people, according to Grit Daily. The exhibit, \u201cAncient Nubia Now,\u201d features over 400 pieces of art and objects, and is running from 13 October\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":571072,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/04\/28\/egypt-launches-islamic-art-tour\/","url_meta":{"origin":565586,"position":4},"title":"Egypt launches Islamic Art tour","author":"enterpriseam admin","date":"28 April 2020","format":false,"excerpt":"The Tourism and Antiquities Ministry launched a virtual tour of Islamic art, including an Ottoman-era door from the Muhammad Ali Dynasty, which is currently on display at the Museum of Islamic Art (watch, runtime: 1:24).","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/4\/242.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":576837,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/02\/where-to-indulge-your-artistic-side-in-cairo\/","url_meta":{"origin":565586,"position":5},"title":"Where to indulge your artistic side in Cairo","author":"enterpriseam admin","date":"2 October 2020","format":false,"excerpt":"Where to indulge your artistic side: Cairo is filled with galleries and museums dedicated to the local art scene. Unsurprisingly, many of these are scattered around the central neighborhoods of downtown and Zamalek, which makes for a convenient setup if you\u2019re looking to take a stroll to enjoy art on\u2026","rel":"","context":"In "WHERE TO ENJOY ART IN CAIRO"","block_context":{"text":"WHERE TO ENJOY ART IN CAIRO","link":"https:\/\/enterpriseam.com\/egypt\/category\/where-to-enjoy-art-in-cairo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/565586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=565586"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/565586\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/565575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/565587"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=565586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=565586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=565586"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=565586"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=565586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}