{"id":565565,"date":"2021-04-15T13:00:40","date_gmt":"2021-04-15T13:00:40","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/15\/we-watched-all-the-ramadan-ads-to-spare-you-the-pain\/"},"modified":"2021-04-15T13:00:40","modified_gmt":"2021-04-15T13:00:40","slug":"we-watched-all-the-ramadan-ads-to-spare-you-the-pain","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/15\/we-watched-all-the-ramadan-ads-to-spare-you-the-pain\/","title":{"rendered":"We watched all the Ramadan ads to spare you the pain"},"content":{"rendered":"

<\/a> We watched all these ads so you don\u2019t have to: <\/strong>Love them or hate them, TV ads are a hallmark of Ramadan as the nation\u2019s creative directors cram maximum creativity into 30 days. As with every year, some of these are groundbreaking, some are funny, some of these fall flat, but this year\u2019s selection has to be the most musical we\u2019ve seen in a while.<\/p>\n

You go ahead and try to hit \u201cskip\u201d every 2 minutes on Youtube<\/strong> \u2014 we\u2019ve curated a selection of ads that caught our eye. And to save your colleagues the annoyance of humming a lot of this year\u2019s ads (you\u2019ve been warned), we advise you to check them out once, and move on.<\/p>\n

Zed\u2019s Ramadan campaign is quite catchy. <\/strong>The song sees residents of Zed Sheikh Zayed and Zed East (New Cairo) fight over who will visit whom. If you have friends on the other side of Cairo, we\u2019re sure you\u2019ll relate to the \u2018la2, la2, la2\u2019 in the ad. The advertisement features some of the biggest names in the industry including Nelly Karim, Youssra, Kareem Abdel Aziz, Dina El Sherbini, and Sherine Reda as well as footballerrs Ahmed Hossam Mido, Hazem Emam, Seif Zaher, and Mohamed Zidan (watch, runtime: 02:01<\/a>).<\/p>\n

Also in real estate, Amr Diab made an original song for the Palm Hills Badya Ramadan <\/strong>campaign<\/strong>, which follows a woman as she goes through the compound and all its amenities (watch, runtime: 01:31<\/a>).<\/p>\n

Asser Yassin and Myriam Fares are featured in a beachside advertisement for Zahra in <\/strong>New Alamein <\/strong>that makes us nostalgic for summer vibes (watch, runtime: 02:04<\/a>). It\u2019s the first time we\u2019ve heard Asser sing and he\u2019s not half bad.<\/p>\n

Telecoms got off to a strong Ramadan, with Sherihan making her comeback with <\/strong>Vodafone\u2019s Ramadan 2021 campaign after over 20 years of being off the air.<\/strong> The cinematography and music in the ad was great, and Sherihan managed some rad dance moves, with the ad seeming to depict the challenges and struggles of Sherihan\u2019s own experiences. While it\u2019s not Vodafone\u2019s usual Ramadan-themed ad, the actress offers message of resilience and strength amid hardships \u2014 not irrelevant in this pandemic age. (watch, runtime: 03:50<\/a>).<\/p>\n

Telecom Egypt went all meta with their campaign this year<\/strong>, going behind the scenes to watch Amy Samir Ghanem struggle to memorize her lines for the ad while a producer jumps in and unsuccessfully tries to break it down for her. It\u2019s not great, but (watch, runtime: 01:23<\/a>).<\/p>\n

Orange has Hussain Al Jassmi singing its Ramadan ad this year. <\/strong>The commercial features a quick editing of shots depicting the holy month in all its glory in Egypt, from family gatherings and food boxes for the needy, to gorgeous shots of Ramadan decorations on the street (watch, runtime: 02:08<\/a>).<\/p>\n

Coca Cola\u2019s ad has a call to action (again): give a can of the soft drink to a stranger<\/strong>, with the VO explaining how everyone is a stranger before they become friends over a bottle of Coca Cola \u2014 a message harkening back to the iconic \u201cI Want To Buy The World A Coke<\/a>\u201d campaign. We like the Cairokee song in the background (watch, runtime: 01:15<\/a>), even if we\u2019re not down with diabetes in a bottle.<\/p>\n

Resiliency through\u2026 boxers?<\/strong> Cottonil couldn\u2019t give up the chance to make a bang, bringing in Hassan Shakoush, Omar Kamal, and of course, Medhat Shalaby to say his (in)famous \u201cHala Hala 3al Fanela.\u201d We have to give them credit though, they do try to portray the need to be resilient and they did reel in their usual stunts to a large degree this year (watch, runtime: 00:45<\/a>).<\/p>\n

Unionaire left the usual Ramadan ads behind completely and opted for a romance-filled <\/strong>ad <\/strong>to depict the appliances group\u2019s 25 years in Egypt. (watch, runtime: 01:30<\/a>).<\/p>\n

Dina El Sherbini and Ruby turn up the sass in Fresh\u2019s elaborate ad<\/strong> \u2014 which at one point reminds us of an old NSYNC music video (watch, runtime: 01:19<\/a>).<\/p>\n

Banque Misr combined the best of both worlds, with both the resilience and Ramadan <\/strong>themes present <\/strong>in an advertisement well-sung by Mahmoud El Esseily, Medhat Saleh, and Diab. We\u2019re a fan of the editing and cinematography of this campaign (watch, runtime: 02:33<\/a>).<\/p>\n

Egypt\u2019s 500500 Hospital for Cancer Treatment has created two ads featuring Lina Shaker <\/strong>and Sherif Madkour \u2014 who are both cancer survivors<\/strong> \u2014 to promote the new 500500 hospital. Madkour talks about the importance of having a positive environment for cancer patients (watch, runtime: 01:17<\/a>). Shaker talks about the process of knowing you have cancer to treating it to finally being healthy, pointing out that the hospital will have all these services and amenities available for its patients (watch, runtime: 01:20<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

We watched all these ads so you don\u2019t have to: Love them or hate them, TV ads are a hallmark of Ramadan as the nation\u2019s creative directors cram maximum creativity into 30 days. As with every year, some of these are groundbreaking, some are funny, some of these fall flat, but this year\u2019s selection has […]<\/p>\n","protected":false},"author":1,"featured_media":565566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9004],"tags":[576,1760,633,842,354,1032,212,142,2388,9395],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-565565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-watching","tag-banque-misr","tag-coca-cola","tag-enterprisepm","tag-orange-egypt","tag-palm-hills-developments","tag-ramadan","tag-telecom-egypt","tag-vodafone-egypt","tag-worth-watching","tag-zed","wpautop","entry"],"acf":{"mongo_id":"b417ee80-a8d3-4684-a5c5-c3cf022ef177","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/4\/435.jpg","photo_position":"above","related_issue":[565555],"teaser":"","voice_url":""},"yoast_head":"\nWe watched all the Ramadan ads to spare you the pain - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/15\/we-watched-all-the-ramadan-ads-to-spare-you-the-pain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We watched all the Ramadan ads to spare you the pain\" \/>\n<meta property=\"og:description\" content=\"We watched all these ads so you don\u2019t have to: Love them or hate them, TV ads are a hallmark of Ramadan as the nation\u2019s creative directors cram maximum creativity into 30 days. 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The advertisement (watch, runtime: 02:26) was released in the midst of the\u2026","rel":"","context":"In "Kudos"","block_context":{"text":"Kudos","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/kudos\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":550678,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/14\/our-roundup-of-all-the-ramadan-ads-that-matter-this-year\/","url_meta":{"origin":565565,"position":1},"title":"Our roundup of all the Ramadan ads that matter this year","author":"enterpriseam admin","date":"14 April 2022","format":false,"excerpt":"Go ahead and skip the ad breaks: It\u2019s that time of year where video advertisements haunt our dreams and force us to reckon with our binge-watching habits. Whether we like it or not, ads have become a staple of Ramadan in Egypt and an unavoidable menace if you\u2019ve been on\u2026","rel":"","context":"In "TELEVISION"","block_context":{"text":"TELEVISION","link":"https:\/\/enterpriseam.com\/egypt\/category\/television\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/486.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":561655,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/15\/talk-shows-on-15-april-2021-ahmed-moussa-hates-ramadan-ads\/","url_meta":{"origin":565565,"position":2},"title":"Talk Shows on 15 April 2021: Ahmed Moussa hates Ramadan ads","author":"enterpriseam admin","date":"15 April 2021","format":false,"excerpt":"The Ramadan talk show slowdown was in full effect last night: The news junkies among us who just can\u2019t stomach mosalsalat were stuck with Ahmed Moussa whinging about the inordinate length of Ramadan ad breaks (has he never switched on a TV during iftar before?)Still, we\u2019re not complaining about the\u2026","rel":"","context":"In "Enterprise+: Last Night\u2019s Talk Shows"","block_context":{"text":"Enterprise+: Last Night\u2019s Talk Shows","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":545914,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/17\/last-nights-talk-shows-the-sound-of-silence\/","url_meta":{"origin":565565,"position":3},"title":"Last Night\u2019s Talk Shows: The sound of silence","author":"enterpriseam admin","date":"17 April 2022","format":false,"excerpt":"Hear that? It\u2019s the rare sound of the nation\u2019s talking heads not talking. The absence of anything to report from last night\u2019s talkshows must mean we\u2019ve reached peak Ramadan. Watch some ads, instead.","rel":"","context":"In "LAST NIGHT\u2019S TALK SHOWS"","block_context":{"text":"LAST NIGHT\u2019S TALK SHOWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":644875,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/05\/a-mosalsal-we-can-actually-see-ourselves-watching-courtesy-of-peace-cake-productions\/","url_meta":{"origin":565565,"position":4},"title":"A mosalsal we can actually see ourselves watching, courtesy of Peace Cake Productions","author":"enterpriseam admin","date":"5 July 2017","format":false,"excerpt":"Ramadan satire at its finest: Throughout Ramadan, comedy troupe Peace Cake Productions released a series of videos satirizing the (undisputed) worst parts of entertainment in the Holy Month. First on their hitlist: Ramez Galal\u2019s annual prank show. Set in Mecca during the early Islamic period, the comedy troupe\u2019s sketch Ramez\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/7\/872.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":584015,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/24\/ramadan-will-always-be-ramadan-devaluation-or-not\/","url_meta":{"origin":565565,"position":5},"title":"Ramadan will always be Ramadan, devaluation or not","author":"enterpriseam admin","date":"24 March 2023","format":false,"excerpt":"Reflections on Ramadan, Egypt-style, c. 2023","rel":"","context":"In "ANALYZE THIS"","block_context":{"text":"ANALYZE THIS","link":"https:\/\/enterpriseam.com\/egypt\/category\/analyze-this\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/We-ad.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/565565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=565565"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/565565\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/565555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/565566"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=565565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=565565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=565565"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=565565"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=565565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}