{"id":564938,"date":"2021-03-08T13:52:25","date_gmt":"2021-03-08T13:52:25","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/08\/come-to-riyadh-or-else\/"},"modified":"2021-03-08T13:52:25","modified_gmt":"2021-03-08T13:52:25","slug":"come-to-riyadh-or-else","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/08\/come-to-riyadh-or-else\/","title":{"rendered":"Come to Riyadh \u2014 or else"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-05\"><\/a> <strong>Saudi\u2019s aggressive \u201cMove In or Lose Out\u201d ultimatum puts businesses on edge:<\/strong> Many international businesses and investors are working out their next moves after Saudi Arabia threatened to withhold government contracts unless they move their regional headquarters to Riyadh, a move that aims to pull multinationals from Dubai, according to <a href=\"https:\/\/www.ft.com\/content\/3a93b6a6-dbec-4cc7-98e5-a37804fe3fa6\">the Financial Times<\/a>. Businesses are being given until the beginning of 2024 to relocate, after which state-owned entities will \u201ccease contracting with companies and commercial institutions with regional headquarters not located in the kingdom,\u201d Saudi state news agency <a href=\"https:\/\/www.spa.gov.sa\/viewfullstory.php?lang=en&newsid=2191782\">SPA<\/a> reported last month.<\/p>\n<p><strong>This is all in service of MbS\u2019s grandiose regional ambitions:<\/strong> Crown Prince Mohamed bin Salman (MbS) wants to establish Saudi Arabia as a regional business hub, attracting the world\u2019s largest companies to set up shop in the King Abdullah Financial District \u2014 a huge development comprising 59 skyscrapers \u2014 instead of the UAE, the favored destination of most multinationals. The government is <a href=\"https:\/\/www.reuters.com\/article\/saudi-investment-int-idUSKBN29X2BY\">investing USD 220 bn<\/a> to develop the city, with the ambition of transforming the capital into one of the world\u2019s 10 biggest cities by the end of the decade.<\/p>\n<p><strong>Time for Plan B:<\/strong> MbS is resorting to Operation Arm Twist after his offer of lucrative tax breaks earlier this year failed to turn heads. In an initiative launched in January dubbed \u201cProgramme HQ,\u201d the kingdom <a href=\"https:\/\/www.ft.com\/content\/b968a082-486b-4eb0-b268-e1f2377891d9\">announced<\/a> it would offer companies a 50-year exemption from corporate taxes, remove them from hiring quotas, and protect them from future regulations if they set up their headquarters in Riyadh. The programme didn\u2019t go down as expected when only 24 companies agreed provisionally to move. \u201cMy sense is they didn\u2019t get as big a splash as they would like so they have ratcheted it up,\u201d a Gulf-based executive told the salmon-colored paper. \u201cThey wanted more like 100.\u201d<\/p>\n<p><strong>The kingdom has leverage but...? <\/strong>Despite being the region\u2019s largest economy, the world\u2019s biggest oil exporter and the vast sums of government investment in the economy, many multinationals continue to have concerns about committing to Saudi Arabia. The country\u2019s conservative culture and poor education, as well as its human rights record exemplified by MbS\u2019s alleged involvement in the <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/c538699e-9566-488e-90b1-95e5e699fa8b\">2018 murder of journalist Jamal Khashoggi<\/a>, all count against it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saudi\u2019s aggressive \u201cMove In or Lose Out\u201d ultimatum puts businesses on edge: Many international businesses and investors are working out their next moves after Saudi Arabia threatened to withhold government contracts unless they move their regional headquarters to Riyadh, a move that aims to pull multinationals from Dubai, according to the Financial Times. Businesses are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":564939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9003],"tags":[163,633,219,2397],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-564938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-reading","tag-dubai","tag-enterprisepm","tag-saudi-arabia","tag-worth-reading","wpautop","entry"],"acf":{"mongo_id":"032ab11d-8a5a-47b9-9142-b1a3cd79c4af","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/3\/424.jpg","photo_position":"above","related_issue":[564926],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Come to Riyadh \u2014 or else - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/03\/08\/come-to-riyadh-or-else\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come to Riyadh \u2014 or else\" \/>\n<meta property=\"og:description\" content=\"Saudi\u2019s aggressive \u201cMove In or Lose Out\u201d ultimatum puts businesses on edge: Many international businesses and investors are working out their next moves after Saudi Arabia threatened to withhold government contracts unless they move their regional headquarters to Riyadh, a move that aims to pull multinationals from Dubai, according to the Financial Times. 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