{"id":564936,"date":"2021-03-08T13:52:25","date_gmt":"2021-03-08T13:52:25","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/08\/highlighting-the-brilliant-women-who-have-joined-us-on-making-it\/"},"modified":"2021-03-08T13:52:25","modified_gmt":"2021-03-08T13:52:25","slug":"highlighting-the-brilliant-women-who-have-joined-us-on-making-it","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/08\/highlighting-the-brilliant-women-who-have-joined-us-on-making-it\/","title":{"rendered":"Highlighting the brilliant women who have joined us on Making It"},"content":{"rendered":"

<\/a> Hear it straight from the mouths of Egypt\u2019s women business leaders: <\/strong>Among the privileges of this job is the chance to speak with leaders of all backgrounds to get their perspective on life and work here in Egypt. In honor of International Women\u2019s Day, we thought it would be appropriate to get a refresher on the insights some of these women business leaders shared with us on Making It.<\/p>\n

Juggling family and business: <\/strong>Our first ever guests in the studio were Abeer El Sisi <\/strong>and her husband Karim El Sahy who together co-founded AI digital assistant <\/strong>Elves<\/a><\/strong>.<\/strong> Joining us on the eve of giving birth to her third child, Abeer spoke with us on what it takes to work with your spouse and the importance of the division of labor both at home and at the office. Abeer manages the eponymous \u201celves\u201d who are the go-between of the user and the AI engine that drives the service. She spoke with us on building such a team and the importance of building a unified corporate culture (listen, runtime: 29:13<\/a>).<\/p>\n

Succession in a male-dominated industry: <\/strong>Jeweler Azza Fahmy has been celebrated for rising up in an industry dominated by men, and her two daughters who have joined the company are planning to carry that legacy forward. Azza Fahmy<\/a><\/strong> CEO<\/strong> Fatma Ghali <\/strong>\u2014 who spearheaded the expansion of the brand outside of Egypt \u2014 sat down with us on how ultimately the market will judge on creativity and innovation more than gender. \u201cI\u2019ve never felt challenged being a woman. I have challenges as a business, but I\u2019ve never gone into a meeting thinking I\u2019m at a disadvantage because I\u2019m a woman,\u201d Ghali told us (listen, runtime: 29:27<\/a>).<\/p>\n

Pricing art to the masses: <\/strong>TAM Gallery<\/a><\/strong> Co-Founder<\/strong> Lina Mowafy<\/strong> started her business an online gallery that aimed to give new artists a chance to break into the Egyptian art world. Fast forward less than a decade later, and the online gallery is now complemented by a physical art space in 6 of October City as well as TAM Corporate that integrates art into public spaces. But beyond giving exposure to up and coming artists, Mowafy has the hard job of putting a price on art \u2014 which beyond being culturally significant is a major asset class in its own right. You\u2019ll catch some good art investing tips here (listen, runtime: 29:19<\/a>).<\/p>\n

Creating a household name:<\/strong> Another duo, Nola<\/a><\/strong> Founder<\/strong> Laila Sedky<\/strong> and her brother Adel Sedky, the CEO, created one of the most recognizable brands in the confectionary business. Laila and Adel understand the business of selling happiness. Their tenure at Nola saw them grow the brand beyond the flagship store in Zamalek and their ambition grow to wanting to take it abroad. From leading the local cupcake craze to making pivotal decisions on the sustainability of their brand and the subsequent reorienting of their customers, all while dishing out fresh and exciting takes on classic Egyptian desserts, Laila and Adel are experts at marketing and operations, looking beyond trends, and separating between work and family (listen, runtime: 38:51<\/a>).<\/p>\n

The natural advantages of a woman entrepreneur: <\/strong>TPay Mobile<\/a><\/strong> CEO Sahar Salama<\/strong> introduced cutting edge technologies into Egypt\u2019s fintech scene by creating a payment solution through telecom operators. During our sitdown, Salama brought up a study that says that women entrepreneurs have a higher success rate than their male counterparts, which she argues has to do with how women function as the activities they do in a day-to-day business shows complex processing and execution capabilities. \u201cThis nature, if coupled with experience and education...makes women always do things differently\u201d (listen, runtime: 30:52<\/a>).<\/p>\n

Women in STEM have gone from a trickle to a stream: Managing Director of <\/strong>SAP Egypt<\/a><\/strong>and Frontier Markets<\/a><\/strong> Hoda Mansour<\/strong> has achieved three-digit-growth for the enterprise software developer in the country and has proved the business\u2019s resilience throughout the covid-19 pandemic. Mansour has long been an advocate for women joining STEM fields saying that while she was in the minority while studying in university \u201cbut so what?\u201d She told us that she\u2019s been seeing more women enter the sector and at the time of the interview, SAP Egypt had more women than men at the company. Mansour was twice recognized by Forbes as one of the most influential businesswomen in the Middle East in 2018<\/a> and 2020<\/a>, and recently ranked #26 in Forbes\u2019 Middle East\u2019s Power Businesswomen 2021<\/a> list (listen, runtime: 37:10<\/a>).<\/p>\n

One of our own in Silicon Valley: <\/strong>We talked to software superstar Nancy Zayed<\/strong> co-founder <\/strong>of <\/strong>MagicCube<\/a><\/strong> along with her husband Hisham Shawki on rising in the hub of tech innovations. And what a rise it was: Zayed\u2019s 10-year tenure at Apple saw her secure the company\u2019s second Emmy for her work on Final Cut. And she happened to have met Steve Jobs. Not resting on her laurels, she created with Shawki MagicCube \u2014 a company that aims to eliminate the redundancy of hardware-based security devices. The company has managed to secure investments last year from Visa<\/a> and CVentures<\/a> (listen, runtime: 42:18<\/a>).<\/p>\n

Zayed gives her take on gender equality <\/strong>in a Q&A<\/a> on MagicCube\u2019s website.<\/p>\n

Consolidating healthcare in the time of covid: <\/strong>Integrated Diagnostics Holding<\/a><\/strong> CEO<\/strong> Hend <\/strong>El Sherbini<\/strong> transformed her mother\u2019s testing facility MK Lab in Egypt into a regional diagnostics powerhouse with local players Al Mokhtabar and Al Borg under its belt as well as other facilities across Egypt, Sudan, Nigeria and Jordan. El Sherbini speaks to the merits of institutionalizing her family business and highlights the role consolidation plays in enabling affordable healthcare. Especially in light of the covid-19 pandemic. Today, the London Stock Exchange-listed diagnostics giant is working towards<\/a> a listing on the Egyptian Stock Exchange that could take place later this year. El Sherbini recently ranked #25 in Forbes\u2019 Middle East\u2019s Power Businesswomen 2021<\/a> list (listen, runtime: 42:58<\/a>).<\/p>\n

Making It is also available on: <\/strong>Our Website<\/a> | Apple Podcasts<\/a> | Google Podcasts<\/a> | Omny<\/a> | Anghami<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hear it straight from the mouths of Egypt\u2019s women business leaders: Among the privileges of this job is the chance to speak with leaders of all backgrounds to get their perspective on life and work here in Egypt. In honor of International Women\u2019s Day, we thought it would be appropriate to get a refresher on […]<\/p>\n","protected":false},"author":1,"featured_media":564937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9303],"tags":[4194,2716,1119,633,4195,2270,3296,1406,4197,4196,3335,3391,4198,3154,9326,9302],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-564936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-listening","tag-abeer-el-sisi","tag-azza-fahmy","tag-elves","tag-enterprisepm","tag-fatma-ghali","tag-hend-el-sherbini","tag-hoda-mansour","tag-integrated-diagnostics-holding","tag-laila-sedky","tag-lina-mowafy","tag-magiccube","tag-nancy-zayed","tag-sahar-salama","tag-tam-gallery","tag-tpay","tag-worth-listening","wpautop","entry"],"acf":{"mongo_id":"4f68c87d-603a-420b-99b3-3bf3c22e36ae","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/3\/423.jpg","photo_position":"above","related_issue":[564926],"teaser":"","voice_url":""},"yoast_head":"\nHighlighting the brilliant women who have joined us on Making It - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/03\/08\/highlighting-the-brilliant-women-who-have-joined-us-on-making-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Highlighting the brilliant women who have joined us on Making It\" \/>\n<meta property=\"og:description\" content=\"Hear it straight from the mouths of Egypt\u2019s women business leaders: Among the privileges of this job is the chance to speak with leaders of all backgrounds to get their perspective on life and work here in Egypt. 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