{"id":564261,"date":"2021-08-19T13:39:05","date_gmt":"2021-08-19T13:39:05","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/19\/how-coffee-came-to-dominate-the-world\/"},"modified":"2021-08-19T13:39:05","modified_gmt":"2021-08-19T13:39:05","slug":"how-coffee-came-to-dominate-the-world","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/19\/how-coffee-came-to-dominate-the-world\/","title":{"rendered":"How coffee came to dominate the world"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-06\"><\/a> <strong>The history of your morning best friend:<\/strong> The second most-traded commodity on Earth, coffee is an essential component of modern human life. This humble bean has shaped everything from where and how we socialize to how effectively we\u2019re able kick our brains back into gear every morning as we prepare for the workday ahead. Its history is one marked by coincidence, conflict and an altered state of consciousness. While agreement on the precise details that led coffee to dominate modern civilization is hard to come by, there are a few key events in the formation of this cultural and economic phenomenon.<\/p>\n<p><strong>Coffee isn\u2019t actually a bean at all: <\/strong>Whether you have yours out of a mug, doused with cream and sugar, or in a tiny glass cup, it all comes from brewing the roasted seeds of the coffee plant. These seeds, known as coffee beans, are located inside berries grown on the branches of the plant and contain most of its caffeine. The plant itself is indigenous to the Southwestern region of the Red Sea.<\/p>\n<p><strong>There are currently <\/strong><strong><a href=\"https:\/\/www.botanical-online.com\/en\/food\/coffee-plant-characteristics\">three dominant varieties<\/a><\/strong><strong> of the coffee plant growing worldwide:<\/strong> Arabica, Robusta and Liberica. Arabica, which traces its origins to Ethiopia and is now grown across Central America and different parts of Africa, is the most popular of the bunch and produces the highest quality coffee beans. Robusta on the other hand is a little less tasty ,but produces a more efficient yield and is <a href=\"https:\/\/www.nespresso.com\/au\/en\/news\/arabica-vs-robusta-coffee-whats-the-difference\">mainly grown<\/a> in Indonesia and India.<\/p>\n<p><strong>Born in Ethiopia, thanks to a curious goat herder: <\/strong>Almost all accounts of the history of coffee trace its origins to Ethiopia. The most widely circulated <a href=\"https:\/\/www.theatlantic.com\/health\/archive\/2010\/08\/coffees-mysterious-origins\/61054\/\">tale<\/a> of its discovery involves a herder who in the 9th century noticed his goats behaving strangely after grazing on a then-unknown kind of berry from a coffee plant. He allegedly tried them out for himself and soon discovered that they produced an energizing effect that delayed his usual sleep time. So the story goes that Ethiopians continued to consume coffee in the form of energy balls that were made up of fruit, bean and animal fat. This was of course a far cry from how coffee is currently prepared: roasted, brewed and served as a beverage. It's not exactly clear how people discovered roasting and brewing coffee, but it seems to have come about through some form of trial and error.<\/p>\n<p><strong>Nurtured in the Middle East for spiritual practice:<\/strong> It wasn\u2019t until the <a href=\"https:\/\/www.bbc.com\/news\/magazine-22190802\">14th century<\/a> when Yemeni Sufis began regularly cultivating the seeds of the coffee plant, roasting them and brewing them with water to fuel long hours of spiritual engagement and prayer. Some even say that its stimulating effect were <a href=\"https:\/\/www.historyextra.com\/period\/medieval\/history-coffee-facts-discovery-use-drink-social-revolution\/\">independently observed<\/a> by a Sufi mystic in Yemen at the same time as it had been in Ethiopia. The story involves similar observations of some overly-excited birds nibbling on the red berries followed by a process of experimentation and accident that eventually led to a more effective method of caffeine extraction.<\/p>\n<p><strong>The 15th century is when coffee really took off <\/strong>after making its way to Cairo and Mecca through <a href=\"https:\/\/www.pbs.org\/food\/the-history-kitchen\/history-coffee\/\">Yemen\u2019s Mocha port<\/a>. Consumption of the beverage was initially restricted to niche religious circles in Cairo, but was quickly spread by merchants across the rest of the territories controlled by the Ottoman Empire at the time. It wasn't until sometime between the 16th and 17th centuries when the Europeans got their hands on coffee, which by some accounts took place through trade with the Ottomans, and according to others through the more nefarious act of <a href=\"https:\/\/www.pbs.org\/food\/the-history-kitchen\/history-coffee\/\">seed theft<\/a>.<\/p>\n<p><strong>The European coffee trade kicked into high gear at the end of the 16th century <\/strong>as the Dutch, followed by the French, the Spanish and the Portuguese <a href=\"https:\/\/www.bbc.com\/news\/magazine-22190802\">began growing<\/a> their own coffee on colonized land in East Asia, the Caribbean and Brazil.<\/p>\n<p><strong>Coffee and politics go hand in hand? <\/strong>With the introduction of the drink to Middle East capitals came a thriving coffee house culture that drew men into gathering publicly to talk politics, play backgammon and recite poetry. These public spaces formed the basis of a rejuvenated social life that eventually<a href=\"https:\/\/www.ncausa.org\/about-coffee\/history-of-coffee\">drew the ire<\/a> of government authorities who feared they might become a breeding ground for social unrest.<\/p>\n<p><strong>Religious authorities were equally distraught<\/strong> at the time, and even linked coffee houses to winehouses in Europe because of the drink\u2019s supposed intoxicating effect. This led to several attempts to bring dissemination of the beverage under control, but efforts in that respect ran flat.<\/p>\n<p><strong>It pissed off the Europeans too: <\/strong>Fear of revolutionary sentiments brewing at these public spaces in England <a href=\"https:\/\/www.bbc.com\/news\/magazine-22190802\">reportedly<\/a> led King Charles II in 1675 to denounce coffee houses as \"places where the disaffected met, and spread scandalous reports concerning the conduct of his majesty and his ministers.\" Catholic Ministers, skeptical of coffee\u2019s entrance into European society, even named it the \u201cdevil\u2019s drink.\u201d<\/p>\n<p><strong>Today, the coffee trade is huge: <\/strong>It is <a href=\"https:\/\/www.britishcoffeeassociation.org\/coffee-in-the-uk\/coffee-facts\">estimated<\/a> that over 2 bn cups of coffee are consumed on a daily basis and 550 bn cups <a href=\"http:\/\/www.pbs.org\/frontlineworld\/stories\/guatemala.mexico\/facts.html\">annually<\/a>. Coffee is currently the second most widely traded commodity in the world after oil, and its export business alone is considered to be <a href=\"https:\/\/www.businessinsider.com\/facts-about-the-coffee-industry-2011-11#after-crude-oil-coffee-is-the-most-sought-commodity-in-the-world-1\">a USD 20 bn industry<\/a>. That figure goes up to a total USD 100 bn when factoring in all other components of its supply chain. Brazil, Vietnam and Colombia are currently the world\u2019s <a href=\"https:\/\/www.bbc.com\/future\/bespoke\/made-on-earth\/how-the-world-came-to-run-on-coffee\/\">largest coffee producers<\/a> while the US, France and Germany are the biggest importers.<\/p>\n<p><strong>But it faces an uncertain future: <\/strong>The threat of unstable weather patterns produced as a result of climate change, growing demand for beans and the spread of a kind of fungal disease known as <a href=\"https:\/\/www.theatlantic.com\/science\/archive\/2020\/09\/coffee-rust\/616358\/\">coffee rust<\/a>are putting the global trade under pressure. About half of land used for high-quality coffee will be unproductive by 2050 according to <a href=\"https:\/\/www.bbc.com\/news\/science-environment-56804147\">some estimates<\/a>. Although some companies are working with growers to adapt their crops to the challenges presented by climate change, it could mean that coffee could, down the line, become <a href=\"https:\/\/time.com\/5318245\/coffee-industry-climate-change\/\">an unaffordable luxury<\/a> to many around the world.<\/p>\n<p><strong>LEARN MORE-<\/strong> You can check out this three-part documentary from the good people at PBS called Black Coffee free on Youtube:<\/p>\n<ul>\n<li><strong>Part 1- The Irresistible Bean: <\/strong>which looks at the early history of coffee and its spread (<a href=\"https:\/\/www.youtube.com\/watch?v=TTDy-L0NKIg\">watch, runtime: 57:44<\/a>)<\/li>\n<li><strong>Part 2- Gold in Your Cup: <\/strong>which looks at how the bean became a major economic commodity worth enslaving and whipping out whole countries. (<a href=\"https:\/\/www.youtube.com\/watch?v=g9sp8Vj2anI\">watch, runtime: 57:44<\/a>).<\/li>\n<li><strong>Part 3- The Perfect Cup:<\/strong> Learn how the modern coffee industry evolved from the popularity of artisanal coffee to the big chains like Starbucks. (<a href=\"https:\/\/www.youtube.com\/watch?v=gHHlIG5A8ak\">watch, runtime: 57:41<\/a>)<\/li>\n<\/ul>\n<p><strong>BONUS-<\/strong> Caffeine is one of four section in Michael Pollan\u2019s <strong><a href=\"https:\/\/michaelpollan.com\/books\/this-is-your-mind-on-plants\/\">This is your mind on plants<\/a><\/strong>, the author\u2019s \u201cradical challenge to how we think about drugs.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The history of your morning best friend: The second most-traded commodity on Earth, coffee is an essential component of modern human life. This humble bean has shaped everything from where and how we socialize to how effectively we\u2019re able kick our brains back into gear every morning as we prepare for the workday ahead. Its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":564262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10057],"tags":[317,4163,633,382,900,1778,132],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-564261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elixir-of-life","tag-commodities","tag-elixir-of-life","tag-enterprisepm","tag-ethiopia","tag-food-and-beverage","tag-middle-east","tag-trade","wpautop","entry"],"acf":{"mongo_id":"ab751711-c391-4d64-8a5b-f73aeac6fee4","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/8\/486.jpg","photo_position":"above","related_issue":[564253],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How coffee came to dominate the world - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/19\/how-coffee-came-to-dominate-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How coffee came to dominate the world\" \/>\n<meta property=\"og:description\" content=\"The history of your morning best friend: The second most-traded commodity on Earth, coffee is an essential component of modern human life. 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From the necessary morning pick-me-up to the afterwork social gathering, the rich, dark drink is one of the significant cultural unifiers of our time. But unlike many goods, which have come to dominate our diets only during the\u2026","rel":"","context":"In &quot;Worth watching&quot;","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/1\/306.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":652563,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/13\/the-forgotten-history-of-the-coffee-bean\/","url_meta":{"origin":564261,"position":1},"title":"The forgotten history of the coffee bean","author":"enterpriseam admin","date":"13 January 2017","format":false,"excerpt":"Tracing the origins of coffee back to Sufi Islam: Journalist Abdul-Rehman Malik traces the \u201cforgotten history\u201d of the coffee bean for a BBC documentary. Originating in Ethiopia, finding its spiritual home in the Yemen, evading zealots and Sultans from Mecca to Constantinople, defying prejudice from Vienna to London \u2014 coffee\u2026","rel":"","context":"In &quot;Listen to This&quot;","block_context":{"text":"Listen to This","link":"https:\/\/enterpriseam.com\/egypt\/category\/listen-to-this\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":554559,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/16\/care-about-deforestation-time-to-forgo-your-steak-and-morning-cup-of-jo\/","url_meta":{"origin":564261,"position":2},"title":"Care about deforestation? Time to forgo your steak and morning cup of jo","author":"enterpriseam admin","date":"16 December 2021","format":false,"excerpt":"Carrefour among supermarkets dropping Brazilian beef over deforestation connection: European supermarket chains Carrefour, J Sainsbury, and Ahold Delhaize are at the head of a movement by retailers to stop selling Brazilian beef products after an investigation (pdf) found that the country\u2019s livestock industry contributes to the deforestation of the Amazon\u2026","rel":"","context":"In &quot;Green economy&quot;","block_context":{"text":"Green economy","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/green-economy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/652.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":659900,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/03\/bagels-schmears-and-coffee\/","url_meta":{"origin":564261,"position":3},"title":"Bagels, schmears, and coffee","author":"enterpriseam admin","date":"3 February 2025","format":false,"excerpt":"A bagel for everyone","rel":"","context":"In &quot;EAT THIS TONIGHT&quot;","block_context":{"text":"EAT THIS TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/eat-this-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/194.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":608384,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/10\/18\/villa-sumatra-coffee-with-a-conscious-in-maadi\/","url_meta":{"origin":564261,"position":4},"title":"Villa Sumatra: Coffee with a conscious in Maadi","author":"enterpriseam admin","date":"18 October 2023","format":false,"excerpt":"Villa Sumatra is family business in the heart of Maadi that offers coffee and healthy treats to enjoy all day","rel":"","context":"In &quot;ENTERPRISE RECOMMENDS&quot;","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":634157,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/01\/08\/indonesias-embassy-says-coffee-exports-to-egypt-should-increase\/","url_meta":{"origin":564261,"position":5},"title":"Indonesia\u2019s embassy says coffee exports to Egypt should increase","author":"enterpriseam admin","date":"8 January 2018","format":false,"excerpt":"Indonesian producers should export more coffee to Egypt, Indonesia\u2019s Embassy in Cairo said, according to Antara. \u201cConsumption of coffee in Egypt is very high, and we encourage young exporters to seize opportunities to export coffee bean products to Egypt,\u201d Ambassador Helmy Fauzy remarked.","rel":"","context":"In &quot;Diplomacy + Foreign Trade&quot;","block_context":{"text":"Diplomacy + Foreign Trade","link":"https:\/\/enterpriseam.com\/egypt\/category\/diplomacy-foreign-trade\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/564261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=564261"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/564261\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/564253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/564262"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=564261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=564261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=564261"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=564261"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=564261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}