{"id":563270,"date":"2021-06-24T04:00:16","date_gmt":"2021-06-24T04:00:16","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/24\/orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list\/"},"modified":"2021-06-24T04:00:16","modified_gmt":"2021-06-24T04:00:16","slug":"orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/24\/orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list\/","title":{"rendered":"Orange Ramadan 2020 ad ranked #2 on YouTube ad list"},"content":{"rendered":"<p><strong>KUDOS-<\/strong> <strong>Orange\u2019s Ramadan 2020 advertisement has snagged the #2 spot in the <\/strong><strong>Cannes YouTube Ads Leaderboard list<\/strong> which ranks the most popular global video ads released between June 2020 and May 2021, according to a <a href=\"https:\/\/ent.news\/2021\/6\/Cannes-Lions-2021_-Ads-Leaderboard-.pdf\">press release (pdf)<\/a>. The advertisement (<a href=\"https:\/\/www.youtube.com\/watch?v=9S478D3nInk\">watch, runtime: 02:26<\/a>) was released in the midst of the pandemic lockdowns and showed all the ways families and friends were keeping in touch and making memories together through video calls \u2014 with Hussain Al Jassmi singing in the background. The ad was watched more than 78 mn times on YouTube, while together the 10 ads on the list garnered over 635 mn global views. Topping the Cannes list is Hyundai\u2019s collaborative ad with K-pop band BTS titled For the Earth (<a href=\"https:\/\/www.youtube.com\/watch?v=XZR1D6p7bOg\">watch, runtime: 1:09<\/a>).<\/p>\n<p><strong>Who was responsible? <\/strong>The creative agency was Leo Burnett.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUDOS- Orange\u2019s Ramadan 2020 advertisement has snagged the #2 spot in the Cannes YouTube Ads Leaderboard list which ranks the most popular global video ads released between June 2020 and May 2021, according to a press release (pdf). The advertisement (watch, runtime: 02:26) was released in the midst of the pandemic lockdowns and showed all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7230],"tags":[72,249,842,1032],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-563270","post","type-post","status-publish","format-standard","hentry","category-kudos","tag-enterpriseam","tag-kudos","tag-orange-egypt","tag-ramadan","wpautop","entry"],"acf":{"mongo_id":"3dce9e1a-c0f4-422c-b197-20341fdd2575","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[563255],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Orange Ramadan 2020 ad ranked #2 on YouTube ad list - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/06\/24\/orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange Ramadan 2020 ad ranked #2 on YouTube ad list\" \/>\n<meta property=\"og:description\" content=\"KUDOS- Orange\u2019s Ramadan 2020 advertisement has snagged the #2 spot in the Cannes YouTube Ads Leaderboard list which ranks the most popular global video ads released between June 2020 and May 2021, according to a press release (pdf). The advertisement (watch, runtime: 02:26) was released in the midst of the pandemic lockdowns and showed all [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2021\/06\/24\/orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-24T04:00:16+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/06\/24\/orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/06\/24\/orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Orange Ramadan 2020 ad ranked #2 on YouTube ad list\",\"datePublished\":\"2021-06-24T04:00:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/06\/24\/orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list\/\"},\"wordCount\":133,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"EnterpriseAM\",\"KUDOS\",\"Orange Egypt\",\"Ramadan\"],\"articleSection\":[\"Kudos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/06\/24\/orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2021\/06\/24\/orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list\/\",\"name\":\"Orange Ramadan 2020 ad ranked #2 on YouTube ad list - 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As with every year, some of these are groundbreaking, some are funny, some of these fall flat,\u2026","rel":"","context":"In &quot;Worth watching&quot;","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/4\/435.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":550678,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/14\/our-roundup-of-all-the-ramadan-ads-that-matter-this-year\/","url_meta":{"origin":563270,"position":1},"title":"Our roundup of all the Ramadan ads that matter this year","author":"enterpriseam admin","date":"14 April 2022","format":false,"excerpt":"Go ahead and skip the ad breaks: It\u2019s that time of year where video advertisements haunt our dreams and force us to reckon with our binge-watching habits. Whether we like it or not, ads have become a staple of Ramadan in Egypt and an unavoidable menace if you\u2019ve been on\u2026","rel":"","context":"In &quot;TELEVISION&quot;","block_context":{"text":"TELEVISION","link":"https:\/\/enterpriseam.com\/egypt\/category\/television\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/486.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":661912,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/","url_meta":{"origin":563270,"position":2},"title":"The best Ramadan ads of 2025","author":"enterpriseam admin","date":"6 March 2025","format":false,"excerpt":"Commercials that capture the spirit of Ramadan, blending emotion, nostalgia, humor, and social impact","rel":"","context":"In &quot;LIFESTYLE&quot;","block_context":{"text":"LIFESTYLE","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/513.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":584462,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/30\/here-are-some-of-ramadans-most-viewed-ads\/","url_meta":{"origin":563270,"position":3},"title":"Here are some of Ramadan\u2019s most viewed ads","author":"enterpriseam admin","date":"30 March 2023","format":false,"excerpt":"This season\u2019s ads are keeping up the Ramadan spirit","rel":"","context":"In &quot;TELEVISION&quot;","block_context":{"text":"TELEVISION","link":"https:\/\/enterpriseam.com\/egypt\/category\/television\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/692.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":561655,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/15\/talk-shows-on-15-april-2021-ahmed-moussa-hates-ramadan-ads\/","url_meta":{"origin":563270,"position":4},"title":"Talk Shows on 15 April 2021: Ahmed Moussa hates Ramadan ads","author":"enterpriseam admin","date":"15 April 2021","format":false,"excerpt":"The Ramadan talk show slowdown was in full effect last night: The news junkies among us who just can\u2019t stomach mosalsalat were stuck with Ahmed Moussa whinging about the inordinate length of Ramadan ad breaks (has he never switched on a TV during iftar before?)Still, we\u2019re not complaining about the\u2026","rel":"","context":"In &quot;Enterprise+: Last Night\u2019s Talk Shows&quot;","block_context":{"text":"Enterprise+: Last Night\u2019s Talk Shows","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":561653,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/15\/kudos-on-15-april-2021\/","url_meta":{"origin":563270,"position":5},"title":"Kudos on 15 April 2021","author":"enterpriseam admin","date":"15 April 2021","format":false,"excerpt":"KUDOS- Art D\u2019\u00c9gypte\u2019s founder Nadine Abdel Ghaffar was awarded last week the Chevalier de L'Ordre des Arts et des Lettres by French Ambassador to Egypt St\u00e9phane Romatet for her contributions to the art scene in Egypt, according to a statement. 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