{"id":562453,"date":"2021-05-25T03:53:10","date_gmt":"2021-05-25T03:53:10","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/05\/25\/efg-hermes-awad-on-the-aib-acquisition-taking-his-franchise-outside-egypt-and-what-will-bring-foreign-investors-back-to-the-market-part-1-of-2\/"},"modified":"2021-05-25T03:53:10","modified_gmt":"2021-05-25T03:53:10","slug":"efg-hermes-awad-on-the-aib-acquisition-taking-his-franchise-outside-egypt-and-what-will-bring-foreign-investors-back-to-the-market-part-1-of-2","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/05\/25\/efg-hermes-awad-on-the-aib-acquisition-taking-his-franchise-outside-egypt-and-what-will-bring-foreign-investors-back-to-the-market-part-1-of-2\/","title":{"rendered":"EFG Hermes\u2019 Awad on the AIB acquisition, taking his franchise outside Egypt, and what will bring foreign investors back to the market \u2014 part 1 of 2"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-01\"><\/a><strong> Few transactions have been as closely followed in Egypt\u2019s banking and finance<\/strong> <strong>industries as has EFG Hermes\u2019 acquisition of a controlling stake in the commercial bank AIB<\/strong> in a partnership with the Sovereign Fund of Egypt (SFE). Was the SFE serious about public-private partnership? Did EFG Hermes\u2019 management have a vision for universal banking that could succeed where its earlier bid with Bank Audi never fully took off? Would the regulatory stars align?<\/p>\n<p><strong>The answers are \u201cYes,\u201d \u201cYes,\u201d and \u201cIt seems so\u201d <\/strong>after the firm announced at the end of last week that it was acquiring a supermajority stake in Arab Investment Bank in a EGP 3.8 bn transaction that sees it partnering with the SFE. It\u2019s a landmark transaction for the Sisi administration\u2019s bid to show it is serious about partnering with the private sector to unlock growth.<\/p>\n<p><strong>The transaction in brief:<\/strong> Once the sale closes, EFG will become AIB\u2019s controlling shareholder with a 51% stake, while the SFE will take 25% through its financial services and digital transformation sub-fund. The state-owned National Investment Bank will retain a 24% stake of AIB post-transaction, having previously held a 91.4% stake. We have background <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/c287e773-2544-427e-b777-a60bccad68f6\">here<\/a> and <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/725b8748-3b40-48db-9e92-01f579d70b04\">here<\/a>. Group CEO <strong>Karim <\/strong><strong>Awad confirms the acquisition should close in 3Q2021<\/strong>, subject to the usual post-closing conditions and regulatory approvals, including from the Central Bank of Egypt.<\/p>\n<p><strong>The stakes are high for EFG Hermes<\/strong>, which has now transformed itself from a huge fish in a small pond (Egypt investment banking) into a Cairo-headquartered universal bank with operations spanning 13 countries on four continents. On Awad\u2019s watch, EFG established a market-leading non-bank financial services (NBFS \u2014 or non-bank financial institution, NBFI, as Awad calls it) platform that has leasing, factoring, payments, consumer finance, mortgage lending, microfinance and ins. under one roof. Its investment bankers, brokers, asset managers and private equity types now go to work each day in Cairo, London and New York \u2014 and in Dubai, Abu Dhabi, Riyadh, Nairobi and Lagos. Today, it\u2019s on the verge of adding a commercial bank to its arsenal.<\/p>\n<p><strong>We sat down for an exclusive interview with Awad <\/strong>looking at what\u2019s next for EFG Hermes and for the wider market. Edited excerpts follow. Part 1, covering the AIB transaction, is below. Part 2, which focuses largely on the domestic industry, will appear in this afternoon\u2019s edition of EnterprisePM.<\/p>\n<p><strong>Among the key takeaways in part 1 of our discussion: <\/strong><\/p>\n<ul>\n<li><strong>The AIB transaction is about cross-selling and synergies, not lower costs of funds <\/strong>\u2014 EFG has no intention of changing how things work with the relationship banks its NBFS companies already work with.<\/li>\n<li><strong>Partnering with the Sovereign Fund of Egypt has been a \u201cgreat experience\u201d<\/strong> and key policymakers have been supportive of the transaction.<\/li>\n<li><strong>How have investors reacted?<\/strong><\/li>\n<\/ul>\n<p><strong>In part two THIS AFTERNOON: <\/strong><\/p>\n<ul>\n<li>Is EFG Hermes still in investment mode?<\/li>\n<li>Will Awad & Co. take the NBFS arm outside Egypt?<\/li>\n<li>What\u2019s next for EFG Hermes the investment bank?<\/li>\n<li>What will bring foreign investors back to the market?<\/li>\n<li>Why is Awad excited about the state of the nation\u2019s debt market?<\/li>\n<\/ul>\n<p><strong>ENTERPRISE: So, what have you done?<\/strong><\/p>\n<p><strong>KARIM AWAD: <\/strong>We\u2019re creating a one-stop shop for financial services of all descriptions, whether you\u2019re a corporate client, an institutional investor or a retail client. Remember when we were talking on the podcast (<a href=\"https:\/\/podcasts.apple.com\/eg\/podcast\/team-player-how-karim-awad-has-grown-efg-hermes-from\/id1487974619?i=1000458732413\">listen: runtime, 34:07<\/a>), and I said we wanted to transform the firm from a pure investment bank into a platform that can provide more services to clients? That\u2019s what we had in mind. From leasing solutions to IPOs or long-term loans for corporates. From brokerage services through our app or at our physical branches, to a personal loan, ins., a mortgage or consumer finance for retail clients.<\/p>\n<p><strong>E: What will happen to the AIB brand name? Are we going to see EFG Hermes Bank?<\/strong><\/p>\n<p><strong>A: <\/strong>I think it\u2019s a bit early to discuss things like branding, but what\u2019s clear to us is that there is plenty of potential at AIB. It\u2019s a good bank with good potential \u2014 a good management team that has built infrastructure that includes a national branch network and a proper core banking system. <strong>Our ability to drive cross-selling will create a stronger brand there in the future<\/strong>, a brand that regardless of name will create a niche for itself in the market and provide its clients with a differentiated product offering.<\/p>\n<p><strong>E: Cross-selling is difficult, and most businesses struggle with it whether it\u2019s the result of organic growth, M&A or a greenfield. Are you happy with how EFG is doing on this now?<\/strong><\/p>\n<p><strong>A: I\u2019m increasingly satisfied, yes. <\/strong>We\u2019ve been particularly successful with our corporate clients, where you see our investment banking team discussing strategies and solutions that can include classical IB solutions, but also, for example, factoring and leasing. We\u2019ve done this in a number of large transactions, particularly in the past couple of quarters.<\/p>\n<p><strong>We would like to see more of that on the retail side.<\/strong> I\u2019m not as satisfied with where we\u2019re at on that front, but it takes time for businesses to integrate and start talking to each other. Leasing and finance are the pathfinders at EFG Corp Solutions, though \u2014 they\u2019re showing what\u2019s possible, and we\u2019ll get there on the NBFI and, eventually, the banking sides.<\/p>\n<p><strong>E: What\u2019s missing from the banking or NBFS platforms? <\/strong><\/p>\n<p>We already have everything from mortgages and ins. to leasing, factoring, consumer finance, microfinance and payments all of that under one roof. Where the bank comes in is that you can do deposit taking, so that makes possible credit card lending, personal loans, corporate loans. In a market as fast-growing as Egypt, <strong>the NBFI and commercial banking businesses don\u2019t compete with each other<\/strong> \u2014 there\u2019s lots of room for growth, and if they work together, the synergy creation will be incredible.<\/p>\n<p><strong>E: How much is this about reducing your overall cost of funds by being able to take deposits?<\/strong><\/p>\n<p><strong>A:<\/strong> That\u2019s not the objective at all. It\u2019s about cross-selling and synergies. Look, our NBFI business is very well funded with relationship banks and there will be no changes whatsoever on that front. If [AIB] wants to lend to our leasing or factoring businesses, and if that\u2019s allowed within the regulatory framework and our rules on related-parties transactions, then so be it. Where we think we can help the bank, for example, is that we can help them get access to more microfinance, helping it meet its target of 25% of loans being to micro, small and medium-sized enterprises under the CBE\u2019s directives.<\/p>\n<p><strong>E: How have investors reacted to the transaction? <\/strong><\/p>\n<p><strong>A: <\/strong>Our shareholders know where we\u2019re taking the business \u2014 that we\u2019re a patient management team in the sense that we try to build a solid foundation. We\u2019re creating value for our shareholders, but in a sustainable way. We were the number-one investment bank when we started down this path, and we charted out a series of moves that would enhance and smooth out our earnings. That\u2019s why we pushed more into the buy side, it\u2019s why we launched our NBFI and it\u2019s why we\u2019re now going ahead with AIB.<\/p>\n<p><strong>E: How is life with the Sovereign Fund of Egypt as a partner?<\/strong><\/p>\n<p><strong>A: <\/strong>It\u2019s been a great experience. We\u2019re on the same wavelength with the team at the SFE when it comes to just about everything \u2014 what we want to do with the bank, our vision for the future. They\u2019ve been helpful and supportive \u2014 instrumental, really. I also think it\u2019s important that our community not just understand that the SFE is serious about public-private partnership, but that we\u2019ve had the full support of the governor of the Central Bank of Egypt Tarek Amer and of Planning Minister and SFE Chair Dr. Hala El-Said, as well as of our chairperson, Dr. Mona Zulficar.<\/p>\n<p><strong>DON\u2019T MISS PART 2 in this afternoon\u2019s EnterprisePM<\/strong>, in which Awad discusses EFG Hermes\u2019 forays into merchant banking and direct investment, as well as the expansion abroad of its NBFS arm. Karim also discusses what\u2019s next for the debt market, and what obstacles foreign institutional investors see in Egypt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few transactions have been as closely followed in Egypt\u2019s banking and finance industries as has EFG Hermes\u2019 acquisition of a controlling stake in the commercial bank AIB in a partnership with the Sovereign Fund of Egypt (SFE). Was the SFE serious about public-private partnership? Did EFG Hermes\u2019 management have a vision for universal banking that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":562454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7279],"tags":[3148,204,84,72,7087,2460,81,370,2073],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-562453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight","tag-arab-investment-bank","tag-banking","tag-efg-hermes","tag-enterpriseam","tag-finance","tag-karim-awad","tag-privatization-watch","tag-sovereign-fund-of-egypt","tag-spotlight","wpautop","entry"],"acf":{"mongo_id":"ca058a0f-6298-4994-866c-7449768aa785","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/5\/214.jpg","photo_position":"above","related_issue":[562449],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EFG Hermes\u2019 Awad on the AIB acquisition, taking his franchise outside Egypt, and what will bring foreign investors back to the market \u2014 part 1 of 2 - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/05\/25\/efg-hermes-awad-on-the-aib-acquisition-taking-his-franchise-outside-egypt-and-what-will-bring-foreign-investors-back-to-the-market-part-1-of-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EFG Hermes\u2019 Awad on the AIB acquisition, taking his franchise outside Egypt, and what will bring foreign investors back to the market \u2014 part 1 of 2\" \/>\n<meta property=\"og:description\" content=\"Few transactions have been as closely followed in Egypt\u2019s banking and finance industries as has EFG Hermes\u2019 acquisition of a controlling stake in the commercial bank AIB in a partnership with the Sovereign Fund of Egypt (SFE). 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SFE CEO Ayman\u2026","rel":"","context":"In &quot;SPEED ROUND: M&amp;A WATCH&quot;","block_context":{"text":"SPEED ROUND: M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/4\/420.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":558893,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/31\/cbe-oks-acquisition-of-76-of-aib-by-efg-and-sfe\/","url_meta":{"origin":562453,"position":2},"title":"CBE OKs acquisition of 76% of AIB by EFG and SFE","author":"enterpriseam admin","date":"31 August 2021","format":false,"excerpt":"CBE gives final thumbs up to Arab Investment Bank acquisition: EFG Hermes and the Sovereign Fund of Egypt (SFE) have gotten the final go-ahead from the central bank to purchase a 76% stake in the Arab Investment Bank, EFG said in a regulatory filing (pdf) yesterday. The two institutions will\u2026","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/8\/313.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":572460,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/06\/25\/efg-egypts-sovereign-fund-look-to-take-76-stake-in-arab-investment-bank\/","url_meta":{"origin":562453,"position":3},"title":"EFG, Egypt\u2019s sovereign fund look to take 76% stake in Arab Investment Bank","author":"enterpriseam admin","date":"25 June 2020","format":false,"excerpt":"M&A WATCH- EFG, sovereign fund look to take 76% stake in Arab Investment Bank: EFG Hermes and the Sovereign Fund of Egypt (SFE) have obtained regulatory approval from the Central Bank of Egypt to conduct due diligence ahead of a potential acquisition of state-affiliated Arab Investment Bank (AIB), the two\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":574628,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/09\/16\/efg-hermes-egypts-sovereign-fund-to-finalize-aib-takeover-this-year\/","url_meta":{"origin":562453,"position":4},"title":"EFG Hermes, Egypt\u2019s sovereign fund to finalize AIB takeover this year","author":"enterpriseam admin","date":"16 September 2020","format":false,"excerpt":"M&A WATCH- EFG Hermes, SFE to finalize AIB acquisition this year: EFG Hermes and the Sovereign Fund of Egypt (SFE) expect to close their acquisition of a 76% stake in state-affiliated Arab Investment Bank (AIB) before the end of 2020 through a capital increase to EGP 5 bn, SFE CEO\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/9\/183.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":562343,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/05\/20\/efg-hermes-set-to-transform-into-universal-bank-as-sfe-proves-its-serious-about-public-private-partnership\/","url_meta":{"origin":562453,"position":5},"title":"EFG Hermes set to transform into universal bank as SFE proves it\u2019s serious about public-private partnership","author":"enterpriseam admin","date":"20 May 2021","format":false,"excerpt":"EFG + SFE\u2019s acquisition of AIB gets Cabinet nod: EFG Hermes and the Sovereign Fund of Egypt\u2019s (SFE) acquisition of a combined 76% stake in the Arab Investment Bank (AIB) earned Cabinet approval yesterday, according to a Cabinet statement, bringing us one step closer to Egypt\u2019s first bank privatization in\u2026","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/5\/166.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/562453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=562453"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/562453\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/562449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/562454"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=562453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=562453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=562453"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=562453"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=562453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}