{"id":561907,"date":"2021-04-26T04:00:19","date_gmt":"2021-04-26T04:00:19","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/26\/elmenus-eyes-africa-expansion-by-the-end-of-the-year\/"},"modified":"2021-04-26T04:00:19","modified_gmt":"2021-04-26T04:00:19","slug":"elmenus-eyes-africa-expansion-by-the-end-of-the-year","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/26\/elmenus-eyes-africa-expansion-by-the-end-of-the-year\/","title":{"rendered":"Elmenus eyes Africa expansion by the end of the year"},"content":{"rendered":"

<\/a> Online food delivery platform Elmenus is planning to expand into new African markets by the <\/strong>end of the year<\/strong>, our friend Amir Allam, the company\u2019s founder and CEO, tells Al Mal<\/a>. Elmenus has not yet identified target countries but the expansion would begin with countries that are demographically similar to Egypt, Allam said. The Algebra Ventures-backed platform also plans to expand its food delivery services from Alexandria and Cairo to 15 governorates by the end of the year and is aiming to grow its market share to 50%, from the current 20%, within the next two years.<\/p>\n

Despite rapid growth, the food delivery market still has a lot of untapped potential<\/strong>, Allam says. The company has seen a boom in revenues and market value on the back of the sector\u2019s rapid growth during covid-19, but more than 90% of Egyptians ordering takeout still do so by phone, Allam says, meaning the USD 2.5 bn market still has huge growth potential.<\/p>\n

The food delivery sector is on fire in Egypt right now:<\/strong> Former Just Eat CEO David Buttress invested an undisclosed amount in Elmenusearlier this year<\/a> and has joined the company\u2019s board of directors, after the company raised USD 8 mn<\/a> in a funding round last year. With Uber Eats\u2019 Middle East exit<\/a> last year, online retail platform Jumia is looking to launch its Jumia Food services<\/a> in Egypt soon, while Kuwaiti food tech startup Zyda launched in Egypt<\/a> with plans to invest USD 2 mn. Last year also saw Berlin-based Delivery Hero\u2019s buyout and rebranding<\/a> of food delivery platform Otlob \u2014 which had at one time first-mover advantage in the sector, dating to the \u201cdotcom boom\u201d days \u2014 as Talabat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online food delivery platform Elmenus is planning to expand into new African markets by the end of the year, our friend Amir Allam, the company\u2019s founder and CEO, tells Al Mal. Elmenus has not yet identified target countries but the expansion would begin with countries that are demographically similar to Egypt, Allam said. The Algebra […]<\/p>\n","protected":false},"author":1,"featured_media":561908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[1226,72,900,3963,95,123,1352],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-561907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-elmenus","tag-enterpriseam","tag-food-and-beverage","tag-otlob","tag-startup-watch","tag-startups","tag-talabat","wpautop","entry"],"acf":{"mongo_id":"f6b9f4f7-b1f8-4d64-91cd-91efcc2181aa","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/4\/264.jpg","photo_position":"above","related_issue":[561898],"teaser":"","voice_url":""},"yoast_head":"\nElmenus eyes Africa expansion by the end of the year - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/26\/elmenus-eyes-africa-expansion-by-the-end-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elmenus eyes Africa expansion by the end of the year\" \/>\n<meta property=\"og:description\" content=\"Online food delivery platform Elmenus is planning to expand into new African markets by the end of the year, our friend Amir Allam, the company\u2019s founder and CEO, tells Al Mal. 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Fawry\u2019s investment comes as it targets the country\u2019s large, fragmented restaurant industry. Elmenus will use the\u2026","rel":"","context":"In "SPEED ROUND: STARTUP WATCH"","block_context":{"text":"SPEED ROUND: STARTUP WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/7\/409.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":559726,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/02\/02\/former-just-eat-ceo-invests-in-elmenus-joins-board\/","url_meta":{"origin":561907,"position":1},"title":"Former Just Eat CEO invests in Elmenus, joins board","author":"enterpriseam admin","date":"2 February 2021","format":false,"excerpt":"Elmenus has landed an undisclosed investment from former Just Eat CEO David Buttress, who will join the board of the Egyptian food delivery platform, it said in a statement (pdf) yesterday. Buttress (bio), now a partner at VC outfit 83 North, has invested a \u201crelatively significant\u201d amount in the company,\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/2\/41.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":564813,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/01\/look-out-talabat-and-elmenus-jumia-has-come-out-to-play\/","url_meta":{"origin":561907,"position":2},"title":"Look out, Talabat and Elmenus. Jumia has come out to play","author":"enterpriseam admin","date":"1 March 2021","format":false,"excerpt":"Jumia looks to capitalize on Uber Eats\u2019 Egypt exit: Jumia is planning to expand its food delivery service Jumia Food in Egypt as part of the company\u2019s Africa expansion, co-CEO Sacha Poignonnec tells Bloomberg this morning. Jumia is bullish on food delivery services in Egypt where there is a gap\u2026","rel":"","context":"In "SPEED ROUND: INVESTMENT WATCH"","block_context":{"text":"SPEED ROUND: INVESTMENT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/3\/385.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":669167,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/29\/walid-el-saadany-named-new-elmenus-ceo-succeeding-amir-allam\/","url_meta":{"origin":561907,"position":3},"title":"Walid El Saadany named new Elmenus CEO, succeeding Amir Allam","author":"enterpriseam admin","date":"29 July 2025","format":false,"excerpt":"\u201cIt is now the right time to pass the baton as the company enters a new phase of sustainable growth,\u201d said outgoing CEO Amir Allam","rel":"","context":"In "Moves"","block_context":{"text":"Moves","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/moves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/7\/1785.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":646756,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/22\/elmenus-com-to-expand-in-new-african-middle-eastern-markets-in-2018\/","url_meta":{"origin":561907,"position":4},"title":"Elmenus.com to expand in new African, Middle Eastern markets in 2018","author":"enterpriseam admin","date":"22 June 2017","format":false,"excerpt":"Food discovery platform Elmenus is planning on expanding to new markets in Africa and the Middle East next year, CEO Amir Allam told Al Borsa. Elmenus recently closed a USD 1.5 mn Series A funding round with an investment from Algebra Ventures. The platform wants to cooperate with restaurants to\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":646265,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/11\/elmenus-closes-usd-1-5-mn-series-a-from-algebra-ventures\/","url_meta":{"origin":561907,"position":5},"title":"Elmenus closes USD 1.5 mn series A from Algebra Ventures","author":"enterpriseam admin","date":"11 June 2017","format":false,"excerpt":"INVESTMENT WATCH- Food discovery platform Elmenus has closed a USD 1.5 mn Series A funding round with an investment from Algebra Ventures, the company said in a statement (pdf). 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