{"id":561508,"date":"2021-04-11T03:54:26","date_gmt":"2021-04-11T03:54:26","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/11\/domty-expands-into-milk-products\/"},"modified":"2021-04-11T03:54:26","modified_gmt":"2021-04-11T03:54:26","slug":"domty-expands-into-milk-products","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/11\/domty-expands-into-milk-products\/","title":{"rendered":"Domty expands into milk products"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-05\"><\/a> <strong>EXCLUSIVE- Food manufacturer Domty is launching this week a USD 2 mn milk <\/strong><strong>products production line<\/strong>, marking the company\u2019s first investment to add milk products to its portfolio, Vice Chairman and Managing Director for Planning and Supervision Mohamed Damaty told Enterprise.<\/p>\n<p><strong>It\u2019s all about finding a way to grow, even with the pandemic:<\/strong> The new production line, which will add to Domty\u2019s current portfolio of cheese, juices, and on-the-go bakery products, comes as the company works on expanding its footprint \u2014 and found itself needing to adjust its growth plan to fit within covid-19 circumstances.<\/p>\n<p><strong>We had a (virtual) chat with Damaty about the new investments.<\/strong> Edited excerpts from our conversation:<\/p>\n<p><strong>The production line is going to be added to our existing facility where we produce our bakery products.<\/strong> The USD 2 mn investment cost includes the production and processing of the product, and we\u2019ve been working with Tetra Pak for one year on setting up the production line. This will be our third entry with Tetra Pak, on top of our juice and cheese products.<\/p>\n<p><strong>We're starting a full range of milk products, starting with normal <\/strong><strong><a href=\"https:\/\/www.usdairy.com\/news-articles\/uht-milk-what-is-ultra-high-temperature-milk\">UHT milk<\/a><\/strong><strong>.<\/strong> Then, we\u2019ll follow that with a new product launch each month, starting with flavored milk, followed by whipping cream and cookies and cream.<\/p>\n<p><strong>The new production line is designed to continue growing the company\u2019s portfolio<\/strong>, after starting out as a cheese manufacturer and then having expanded into the juice and bakery segment. We have a vision of making Domty a real food company and we\u2019re eager to lock down a bigger portion of households\u2019 grocery expenditure. And I think we\u2019ll do that.<\/p>\n<p><strong>We\u2019ve definitely shifted our expansion strategy since covid-19 began.<\/strong> If you had asked me a year or a year and a half ago where we would expand, I would have said our main focus would be on-the-go products, given the success we\u2019ve had in the bakery segment and with the cheese sandwich product we launched. But the situation now \u2014 especially with schools and universities either being closed or operating on a hybrid learning basis throughout the past year \u2014 required a change in strategy.<\/p>\n<p><strong>We\u2019re shifting back again into products to be consumed at home<\/strong>, and we\u2019re in talks with Tetra Pak again to add some other products for at-home consumption to our portfolio. There\u2019s been a lot of uncertainty and we believe we\u2019re going to have to live with covid-19 impacting our lives in the same way for at least this year and next. Unfortunately, our on-the-go products had brought us great success, but current circumstances mean we have to shift away from them for a bit. Before covid, we had invested a lot in our three bakery lines, two of which we had fully utilized before the pandemic hit.<\/p>\n<p><strong>Of course, when things go back to normal, we intend to bring back our investments in on-the-go products, which I think are much more profitable in Egypt<\/strong> \u2014 and the room for innovation is much bigger. The success we had with our cheese sandwich was a testament to the potential that consumer level holds. It\u2019s a really, really big market so we\u2019ll come back to it when things stabilize and normalize again.<\/p>\n<p><strong>Capex borrowing is attractive now, but the market demand isn\u2019t there yet to justify it:<\/strong> Domty is working with Tetra Pak on a facility for the new production line, which includes them giving us the machinery. Overall, the interest rate environment now is very attractive for capex borrowing, but the market is not attractive. The banking sector in Egypt is doing a really great job, and the Central Bank of Egypt has successfully brought down interest rates over the past two years and continues to give support to the industry and the business environment. But unfortunately, the pandemic just means the market is still not great for new investments.<\/p>\n<p><strong>It\u2019s a popular myth that being an FMCG player means that a slowdown isn\u2019t going to affect your business.<\/strong> It\u2019s true that people don\u2019t stop eating or drinking in an economic crisis, but we\u2019re already playing on very slim margins, so when you have a decline in sales \u2014 even if it\u2019s something like 5 or 6% \u2014 it has an outsized impact on overall profitability. It\u2019s still by and large a \u201csafe\u201d sector, but the smallest decline in sales can really be felt.<\/p>\n<p><strong>Export markets have also had their own set of challenges:<\/strong> We export around 6% of our total output \u2014 mainly cheese to Arab countries, Africa, and Europe, where Egyptian expats are living. Our main export markets are Libya, Jordan, Saudi Arabia, and Russia. All of these countries have their own challenges right now.<\/p>\n<p><strong>Part of the problem with exports is also that we as Egyptian companies have a problem with marketing our products abroad.<\/strong> All the food companies in Egypt are focused almost entirely on the local market, but the local market dynamics have changed significantly in the last 10-12 years, between the 2011 revolution to the EGP float and now covid-19. So these changing dynamics mean that export markets are a secondary option, which means that companies aren\u2019t really investing in proper marketing or setting up a real sales fleet on the ground like we all do here in Egypt.<\/p>\n<p><strong>Of all the problems that industry faces here in Egypt \u2014 some of which have existed for years \u2014 I think FMCG\u2019s biggest problem is the idea of imitation.<\/strong> There\u2019s no proper mapping from the government on where to invest, or how. So new entrants to the market just see what\u2019s successful and decide to imitate it, and the end result is that some sectors in FMCG are really crowded, while others are a bit lighter. Four or five years ago, we had two companies that IPOed on the EGX \u2014 one of which was Domty \u2014 and we had maybe 12 brands of white cheese in the market at the time. After these two successful IPOs, we now have 24 brands of white cheese, just because other companies saw the success of these companies in making it to an IPO.<\/p>\n<p><strong>OTHER INVESTMENT NEWS-<\/strong><\/p>\n<p><strong>Emaar has its eyes on expanding operations in Egypt, Saudi Arabia, India, and <\/strong><strong>Pakistan<\/strong>, CEO Mohammed Alabbar told <a href=\"https:\/\/bit.ly\/323em9m\">Al Arabiya<\/a>. Emaar\u2019s sales more than doubled y-o-y in the first three months of the year to USD 1.63 bn from USD 680 mn. \u201cThe numbers are promising, despite the difficulties still faced by the hotel and retail industries,\u201d Alabbar said. The Emaar boss had previously called Egypt the company\u2019s <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/299a56ed-13b3-4f2f-a1cc-41e3166fae81\">favorite<\/a><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/299a56ed-13b3-4f2f-a1cc-41e3166fae81\">investment destination<\/a> and announced plans to <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/3270d822-b28d-49ae-9cfc-6fce09649e6f\">double its Egypt operations<\/a> to constitute 30% of the company\u2019s business.<\/p>\n<p><strong>French outsourcing and consultancy firm <\/strong><strong><a href=\"https:\/\/webhelp.com\/\">Webhelp<\/a><\/strong><strong> will invest EGP 200 mn in <\/strong><strong>Egypt over the next three years<\/strong>, the Communications Ministry <a href=\"https:\/\/mcit.gov.eg\/ar\/Media_Center\/Press_Room\/Press_Releases\/63302\">said yesterday<\/a> after the Information Technology Industry Development Agency signed an agreement with the firm. The company will use the investment to expand its business center in the country, which it inaugurated in October.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EXCLUSIVE- Food manufacturer Domty is launching this week a USD 2 mn milk products production line, marking the company\u2019s first investment to add milk products to its portfolio, Vice Chairman and Managing Director for Planning and Supervision Mohamed Damaty told Enterprise. It\u2019s all about finding a way to grow, even with the pandemic: The new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":561509,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7272],"tags":[893,1598,1527,72,383,125,1635,462,1444,2053],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-561508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment-watch","tag-cit-ministry","tag-domty","tag-emaar-misr","tag-enterpriseam","tag-fmcg","tag-investment-watch","tag-itida","tag-microsoft","tag-mohamed-alabbar","tag-outsourcing","wpautop","entry"],"acf":{"mongo_id":"2a15fde0-2e0d-4c31-a74c-1eacaf98ff43","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/4\/98.jpg","photo_position":"above","related_issue":[561500],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Domty expands into milk products - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/11\/domty-expands-into-milk-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domty expands into milk products\" \/>\n<meta property=\"og:description\" content=\"EXCLUSIVE- Food manufacturer Domty is launching this week a USD 2 mn milk products production line, marking the company\u2019s first investment to add milk products to its portfolio, Vice Chairman and Managing Director for Planning and Supervision Mohamed Damaty told Enterprise. 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The dairy producer is also planning to add a new juice production line to its existing factory,\u2026","rel":"","context":"In &quot;Basic Materials + Commodities&quot;","block_context":{"text":"Basic Materials + Commodities","link":"https:\/\/enterpriseam.com\/egypt\/category\/basic-materials-commodities\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":545558,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/04\/offshore-group-including-company-execs-make-a-play-for-domty\/","url_meta":{"origin":561508,"position":1},"title":"Offshore group including company execs make a play for Domty","author":"enterpriseam admin","date":"4 April 2022","format":false,"excerpt":"Domty up for grabs: A group led by Expedition Investments has submitted a non-binding offer for a majority stake in cheese maker Domty, the company announced in a statement (pdf) to the EGX. The group is looking to acquire up to 90% of the food producer at EGP 5.00 per\u2026","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/106.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":623342,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/10\/28\/domty-plans-new-local-investment-as-it-temporarily-shelves-african-expansion-strategy\/","url_meta":{"origin":561508,"position":2},"title":"Domty plans new local investment as it temporarily shelves African expansion strategy","author":"enterpriseam admin","date":"28 October 2018","format":false,"excerpt":"Domty will be committing new capital to the local market in the coming months after the company decided to postpone plans to expand further into Africa given the continent\u2019s current currency problems, Vice Chairman Mohamed El Damaty said, according to Al Shorouk. The company\u2019s new investments are expected to significantly\u2026","rel":"","context":"In &quot;Manufacturing&quot;","block_context":{"text":"Manufacturing","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/manufacturing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":652961,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/23\/domty-not-entering-new-projects-further-price-increases-expected\/","url_meta":{"origin":561508,"position":3},"title":"Domty not entering new projects, further price increases expected","author":"enterpriseam admin","date":"23 January 2017","format":false,"excerpt":"Domty Food Industries\u2019 expansion plans are undeterred by the economic situation, but no new projects will be entered, CEO Mohamed El Damaty told Al Borsa. Further price increases to products can be expected, he added. Domty had announced they were investing EGP 240 mn in 2016-2017 to launch yellow cheese\u2026","rel":"","context":"In &quot;Basic Materials + Commodities&quot;","block_context":{"text":"Basic Materials + Commodities","link":"https:\/\/enterpriseam.com\/egypt\/category\/basic-materials-commodities\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":671925,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/16\/domty-has-plans-to-set-up-shop-in-saudi-arabia\/","url_meta":{"origin":561508,"position":4},"title":"Domty has plans to set up shop in Saudi Arabia","author":"enterpriseam admin","date":"16 September 2025","format":false,"excerpt":"Danish Arla Foods still has Domty on its radar for an acquisition","rel":"","context":"In &quot;Manufacturing&quot;","block_context":{"text":"Manufacturing","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/manufacturing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/9\/886.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":630307,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/04\/17\/domty-postpones-launching-its-baked-goods-line-to-3q2018\/","url_meta":{"origin":561508,"position":5},"title":"Domty postpones launching its baked-goods line to 3Q2018","author":"enterpriseam admin","date":"17 April 2018","format":false,"excerpt":"Domty is postponing launching its baked-goods line to 3Q2018 instead of 1Q2018 as was originally planned, due to a slowdown in sales of baked goods, Vice Chairman Mohamed El Damaty said.","rel":"","context":"In &quot;FOOD AND CONSUMER&quot;","block_context":{"text":"FOOD AND CONSUMER","link":"https:\/\/enterpriseam.com\/egypt\/category\/food-and-consumer\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/561508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=561508"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/561508\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/561500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/561509"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=561508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=561508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=561508"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=561508"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=561508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}