{"id":561367,"date":"2021-04-05T04:00:50","date_gmt":"2021-04-05T04:00:50","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/05\/te-is-most-influential-local-brand-in-egypt-ipsos\/"},"modified":"2021-04-05T04:00:50","modified_gmt":"2021-04-05T04:00:50","slug":"te-is-most-influential-local-brand-in-egypt-ipsos","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/05\/te-is-most-influential-local-brand-in-egypt-ipsos\/","title":{"rendered":"TE is most influential local brand in Egypt -Ipsos"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-07\"><\/a> <strong>Telecom Egypt ranked at the top of an Ipsos ranking of the most influential local brands in Egypt <\/strong>for 2020, with payment solutions provider Fawry coming in second. El Araby, the National Bank of Egypt, Cottonil, Venus, Chipsy, Tornado, Banque Misr and Aman also made the top 10. <a href=\"https:\/\/www.ipsos.com\/sites\/default\/files\/ct\/news\/documents\/2021-03\/ipsos_top_10_most_influential_brands_in_egypt_-_2020.pdf\">The survey (pdf)<\/a> is based on an online poll of 1.2k people and covers 120 top local and international brands. Jump to slide 58 for this list.<\/p>\n<p><strong>Google topped a list of the most influential brands in Egypt. <\/strong>The list was dominated by tech brands, with Facebook coming in second, followed by Whatsapp and Youtube. E-commerce sites also featured prominently, with Jumia and Souq coming in 7th and 10th respectively. Jump to slide 57 for this list.<\/p>\n<p><strong>By industry, Ipsos says the most influential brands are: Nescaf\u00e9<\/strong> (food and grocery), <strong>McDonald\u2019s<\/strong> (fast food), <strong>Jumia<\/strong> (online retail), <strong>Vodafone<\/strong> (telecom), <strong>Google<\/strong> (tech), <strong>BMW<\/strong> (automotive), <strong>Facebook<\/strong> (social media), <strong>National Bank of Egypt<\/strong> (banking) and <strong>Elaraby<\/strong> (retail).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telecom Egypt ranked at the top of an Ipsos ranking of the most influential local brands in Egypt for 2020, with payment solutions provider Fawry coming in second. El Araby, the National Bank of Egypt, Cottonil, Venus, Chipsy, Tornado, Banque Misr and Aman also made the top 10. The survey (pdf) is based on an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":561368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8375],"tags":[7094,616,576,682,147,2876,72,647,519,1143,592,3877,248,577,2964,212,142,2935,1294],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-561367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ai","tag-aman-financial-services","tag-banque-misr","tag-carbon-footprint","tag-climate-change","tag-elaraby-group","tag-enterpriseam","tag-facebook","tag-fawry","tag-google","tag-jumia","tag-marketing","tag-national-bank-of-egypt","tag-samsung","tag-souq","tag-telecom-egypt","tag-vodafone-egypt","tag-whatsapp","tag-youtube","wpautop","entry"],"acf":{"mongo_id":"de74f2a9-242a-476c-aa77-8ac387feca0d","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/4\/39.jpg","photo_position":"above","related_issue":[561356],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TE is most influential local brand in Egypt -Ipsos - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/05\/te-is-most-influential-local-brand-in-egypt-ipsos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TE is most influential local brand in Egypt -Ipsos\" \/>\n<meta property=\"og:description\" content=\"Telecom Egypt ranked at the top of an Ipsos ranking of the most influential local brands in Egypt for 2020, with payment solutions provider Fawry coming in second. El Araby, the National Bank of Egypt, Cottonil, Venus, Chipsy, Tornado, Banque Misr and Aman also made the top 10. The survey (pdf) is based on an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/05\/te-is-most-influential-local-brand-in-egypt-ipsos\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-05T04:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2021\/4\/39.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/05\/te-is-most-influential-local-brand-in-egypt-ipsos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/05\/te-is-most-influential-local-brand-in-egypt-ipsos\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"TE is most influential local brand in Egypt -Ipsos\",\"datePublished\":\"2021-04-05T04:00:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/05\/te-is-most-influential-local-brand-in-egypt-ipsos\/\"},\"wordCount\":166,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/05\/te-is-most-influential-local-brand-in-egypt-ipsos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2021\/4\/39.jpg?fit=%2C&ssl=1\",\"keywords\":[\"AI\",\"Aman Financial Services\",\"Banque Misr\",\"carbon footprint\",\"climate change\",\"Elaraby Group\",\"EnterpriseAM\",\"Facebook\",\"Fawry\",\"Google\",\"Jumia\",\"MARKETING\",\"National Bank of Egypt\",\"Samsung\",\"Souq\",\"Telecom Egypt\",\"Vodafone Egypt\",\"WhatsApp\",\"youtube\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/05\/te-is-most-influential-local-brand-in-egypt-ipsos\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2021\/04\/05\/te-is-most-influential-local-brand-in-egypt-ipsos\/\",\"name\":\"TE is most influential local brand in Egypt -Ipsos - 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The National Bank of Egypt (NBE) has upped its stake in Fawry, less than a week after Banque Misr more than doubled its holdings in\u2026","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/711.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":559488,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/01\/24\/2020-was-a-good-year-for-egypts-fintech-scene\/","url_meta":{"origin":561367,"position":2},"title":"2020 was a good year for Egypt\u2019s fintech scene","author":"enterpriseam admin","date":"24 January 2021","format":false,"excerpt":"Fintech flourished in Egypt in 2020 despite covid-19\u2019s negative impact on funding, writes Citibank\u2019s Vice President of Europe, the Middle East and Africa strategy Michel Assaad for Wamda. 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Selling shareholders include the Egyptian American Enterprise Fund (EAEF), the International\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":557011,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/02\/kudos-egyptian-companies-recognized-in-fintech-banking-sectors\/","url_meta":{"origin":561367,"position":5},"title":"Kudos: Egyptian companies recognized in fintech, banking sectors","author":"enterpriseam admin","date":"2 September 2021","format":false,"excerpt":"Our friends at CIB and Elsewedy Electric topped the list of nominees at this year\u2019s Institutional Investor Best Practice awards. The two are nominated for the grand prix (ie: regional award) as leading corporations for investor relations in the Middle East, according to a statement(pdf).CIB CEO Hussein Abaza is once\u2026","rel":"","context":"In &quot;Kudos&quot;","block_context":{"text":"Kudos","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/kudos\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/561367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=561367"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/561367\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/561356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/561368"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=561367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=561367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=561367"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=561367"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=561367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}